PERSONA Memoria
Celebrating the 30th anniversary of the storied “Persona” series, PERSONA Memoria serves as an immersive event designed for fans to step directly into the world of these iconic titles. Rather than a simple exhibition, this event offers a tactile experience where attendees can engage with the series’ lore and aesthetics through a curated series of interactive attractions, limited-edition merchandise, and themed gastronomy.
The event is distinguished by its deep integration of series-specific mechanics, translating gameplay elements—such as demon negotiation and urban legends—into physical mini-games. Furthermore, the event unveils newly drawn illustrations featuring the eight protagonists from across the series’ history, providing a fresh visual celebration of the franchise’s evolution.
Interactive Attractions and Mini-Games
The centerpiece of the event is “Quiz DE Battle Velvet,” an experiential quiz attraction that blends intellectual challenge with physical movement. Participants find themselves transported to the “Persona Quiz Arena,” where they must cooperate with familiar allies and utilize their comprehensive knowledge of the “Persona” series to defeat Personas unleashed by the Attendants.
The attraction is available in two tiers: the Normal Course for 1,200 yen and the Wild Course for 1,300 yen. Upon completion, participants receive a prize based on their results. Participation bonuses include random clear illustration sheets based on the chosen mode:
- P3R Mode: 9 types available
- P4G Mode: 8 types available
- P5R Mode: 10 types available
- Wild Course: 7 types available
Those who successfully complete the Wild Course are eligible for a specific Wild Course Complete Bonus clear illustration sheet.
In addition to the main attraction, three specialized mini-games are available for 700 yen per play, each drawing inspiration from different eras of the series:
Demon Negotiation Lottery
Based on the negotiation mechanics from Shin Megami Tensei: Persona, this game requires players to select contact commands to negotiate with demons in pursuit of a Spell Card.
- A Prize: Acrylic Board (8 types)
- B Prize: A3 Poster (8 types)
- C Prize: Illustration Sheet (12 types, random distribution)
Grant My Wish! Joker-sama
Drawing from Persona 2: Innocent Sin, this attraction allows fans to test the urban legend regarding Joker-sama’s ability to grant wishes via a themed phone call.
- A Prize: Acrylic Board (8 types)
- B Prize: Metallic Acrylic Keychain (7 types)
- C Prize: Visual Sticker (16 types, random distribution)
Everyone’s Friend of Desire! Market Price Net Tanaka Visiting Edition Garapon
This event features the appearance of Market Price Net Tanaka, who is visiting to express gratitude for the ongoing patronage of the community. Players can turn the Garapon for a chance to win:
- A Prize: Acrylic Board (8 types)
- B Prize: Connecting Acrylic Charm (72 types)
- C Prize: Sticker (16 types, random distribution)
Original Merchandise
A wide array of original goods featuring newly drawn illustrations and mini-character art of the protagonists and Velvet Room residents will be available for purchase.
- Acrylic Stand (Full size): 1,800 yen each (8 types total)
- Foil-stamped Matte Can Badge Collection: 550 yen per piece (randomly enclosed, 8 types total) or a complete set for 4,400 yen
- Tarot-style Card Collection: 500 yen per piece (randomly enclosed, 16 types total) or a complete set for 8,000 yen
- Slide Acrylic Keychain: 1,500 yen each (8 types total)
- Acrylic Art Board: 8,800 yen
- Acrylic Stand (Mini character): 1,500 yen each (16 types total)
- Clear Pouch: 1,500 yen each (8 types total)
- Package Art Aurora Poster: 3,800 yen each (13 types total)
- Embroidered Logo Cap: 3,900 yen each (3 types total)
As a store purchase bonus, customers will receive one random illustration sheet for every 3,000 yen spent on Persona-related goods per transaction, available until supplies are exhausted.
Collaboration Food and Beverages
The event features a themed menu of food and desserts designed to evoke the atmosphere of the series. Each eligible food item purchase includes an “Illustration Sheet A” (8 types total), while each eligible drink includes an “Illustration Sheet B” (8 types total).
Selected Menu Items:
- Parfait: Pandora’s Nest — 1,300 yen
- Ramen Shiraishi Special Banana Chashu — 1,400 yen
- Cherry Blossom Memories — 1,300 yen
- Junes’ Special Beef Steak Bento — 2,200 yen
- That Girl’s True Feeling Chocolate Cake Cup — 1,400 yen
- Let’s Cooking! Exquisite Tonkatsu & Winter Melon Tea Set — 2,200 yen
- Memoria Drink: Persona — 1,100 yen
- Memoria Drink: Persona 2 — 1,100 yen
- Memoria Drink: Persona 3 — 1,100 yen
- Memoria Drink: Persona 4 — 1,200 yen
- Memoria Drink: Persona 5 — 1,000 yen
- Memoria Drink: Persona 5X — 1,500 yen
Please note that menu availability may vary by venue; refer to the official website for current details.
Visitor Information
To manage crowd density, entry may be restricted to advance reservations only on specific dates. All prices listed include tax. Please be aware that products, bonuses, and prizes are available in limited quantities.
Basic Event Details
- Venue: Bandai Namco Cross Store Tokyo
- Nearest Station: Higashi-Ikebukuro Station
- Location: 〒170-0013 Tokyo-to, Toshima-ku, Higashi-Ikebukuro 3-1-3 Sunshine City World Import Mart Building 3F MAP
- Event Period: 2026/10/09 (Fri) ～ 2026/12/06 (Sun)
- Official Website: https://event.bandainamco-am.co.jp/cx/PERSONA%5FMemoria/
(C)ATLUS. (C)SEGA.
(C)Bandai Namco Experience Inc.
Persona is a series of Japanese role-playing games developed by Atlus. It began in 1996 as a spin-off of Shin Megami Tensei and has since centered on a recurring premise: high school students gain the ability to summon Personas, manifestations of their psyche, and use them to fight creatures called Shadows in supernatural spaces. The day-to-day setting remains ordinary; the threats come from outside it.
The series’ defining feature is its split structure. During the day, players attend class, take on part-time jobs, and build relationships with classmates and other residents. These relationships are governed by a social-link system: as you spend time with a person, their bond grows, and that growth is rewarded with combat bonuses. At night, you lead the same characters through dungeons, where battles unfold in a turn-based format and collected Personas can be combined into stronger ones. The two halves feed each other, and progression in one is tied to progress in the other.
The main modern entries are Persona 3, Persona 4, and Persona 5. Each places its cast in a different setting and gives the story a different focal point, but all three share the same basic loop: investigate a mystery, form alliances, and manage time. Their art and music are distinctive, and the characters are written as individuals whose personalities shape the story.
Atlus has announced a 30th anniversary celebration in Tokyo. It will cover the series’ history and give fans an opportunity to engage with the games in person. For longtime players, it is a chance to return to familiar material; for newcomers, it is a way to see what the series has done across three decades.
