Heosimcheong Brau Oktoberfest
The 2026 Heosimcheong Brau Oktoberfest celebrates its 20th anniversary this year. The three-day festival runs from October 23rd to 25th in the outdoor courtyard of Hotel Nongshim in Busan, under the slogan ‘HAPPY ANNI-BEER-SARY.’ The anniversary edition is designed to mark two decades of the event while keeping the atmosphere that has made it last. It also plans to offer diverse content for longtime attendees and those joining for the first time, so the programme is not only about nostalgia.
Beer remains the centerpiece. Visitors get unlimited pours of authentic German-style craft beers—Pilsner and Dunkel—brewed by the Heosimcheong brewmaster. That unlimited format is supported by abundant food prepared by hotel chefs, which makes the festival feel more like a full meal and less like a standard beer booth. Live performances, unique performance acts, and audience participation programmes complete the weekend and turn the courtyard into an autumn-night venue for the 20th anniversary.
Main programs
- Unlimited beer
- Live performances
- Trot
- Dance performances
- Other acts
Side programs
- Food sales booths
- Nongshim new product promotion booths
Consumer participation programs
- Beer drinking contest
The beer drinking contest is the most visible participatory event, while the stage acts—including live music and trot—carry the entertainment between pours.
Event information
🗓️ 2026.10.23 ~ 2026.10.25
📍 Address: Hotel Nongshim, 23 Geumganggongwon-ro 20beon-gil, Dongrae-gu, Busan
🛏️ Accommodation near the event
💰 Fee: Paid entry 34,000 KRW (Early bird special: 31,000 KRW)
📞 Inquiry: 051-550-2511
🖥️ Website: https://litt.ly/hscoktober
Heosimcheong Brau is a German-style brewery in Busan, South Korea. It opened in 2006 as a small local brewhouse and has since become a recognized name in the country’s beer market. The name combines Heosimcheong, the hot spring landmark in Busan’s Dongnae district, with Brau, the German word for brewing house. The hot spring has been a public gathering place for centuries, and the brewery uses that association deliberately: the beer is tied to the idea of unhurried, shared leisure rather than quick consumption.
The core range has stayed consistent throughout most of the brewery’s history. It consists of a Pilsner, a Hefeweizen, and a Dunkel. The Pilsner is crisp and dry, the Hefeweizen is cloudy and mildly spiced, and the Dunkel is dark and malt-forward. All three are brewed from barley, hops, yeast, and purified water, and the brewery follows German brewing methods, including a cold fermentation and conditioning period. It has not built its name on novelty ingredients or frequent limited releases. Its reputation rests on making these three styles reliably.
In Busan, Heosimcheong Brau is a familiar presence in restaurants and bars. Its beers are routinely paired with grilled pork and fresh seafood, two staples of the region. For local drinkers, the brewery’s name functions as shorthand for a dependable, traditional German-style beer. As it reaches its 20th year in 2026, the brewery has not announced any major change in direction. The lineup is still the one it started with, and the label still carries the Dongnae name. That consistency is the clearest expression of what the brewery set out to do.
