Treasure Hunt Festival – Find the Gold Bar!

🗓️ 2026.11.07 ~ 2026.11.08

The 4th Treasure Hunt Festival, “Find the Gold Bar!”, runs for two days on November 7–8, 2026, around Somni Village in Inhwa-dong, Iksan-si, Jeonbuk. Somni Village, a modern history and culture village, is turned into an augmented reality (AR) treasure hunt stage. Using a smartphone map, visitors search for clues hidden throughout the alleys, collect gold bar cards, and then take part in a prize draw. The rest of the festival is built around participatory programs such as the Somni Boutique, a chance to experience 1920s modern clothing; the Somni Stamp Tour, which explores the village’s hub spaces; and the Lucky King event. There will also be sights and activities for all ages, including street performances, marching parades, the Irio Shop flea market, jewelry craft and art experiences, a small painting art fair, a children’s playground, and survival experiences. A win-win food market, run with the merchants’ associations of the nearby Old Market and Nambu Market, will be on site as well.

Main Programs

• AR Treasure Hunt – Operated 4 times; participation fee 5,000 won.
• Somni Boutique – 1920s modern clothing experience.
• Somni Stamp Tour – Explore the village’s hub spaces.
• Lucky King event

Side Programs

• Street performances
• Marching parade
• Irio Shop flea market
• Somni Culture Vault “In Search of the Puzzle King”
• Small painting art fair (exhibition)

Consumer Participation Programs

• AR Treasure Hunt
• Ball pit treasure hunt
• Survival experience
• Jewelry craft and art experience
• Modern clothing SNS certification mission

Other Details

• Win-win food market (Old Market and Nambu Market Merchants’ Association)
• Children’s playground

Usage Fees

• AR Treasure Hunt: 5,000 won
• Jewelry craft experience: Some are paid
• Art experience: Twinkling jewel face painting 3,000 won, etc. Some programs are paid

📍 Address: 28 Inbuk-ro 12-gil, Iksan-si, Jeonbuk Special Self-Governing Province (Jhyeon-dong)

🛏️ Accommodation near the event

💰 Fee: Free (Some experience programs are paid)

📞 Inquiry: 070-4909-1196

⭐️ Instagram: Instagram

🖥️ Homepage: Treasure Hunt Festival – Find the Gold Bar!

What is Somni Village?

Somni Village is the augmented-reality story world built for the 2026 Iksan Treasure Hunt Festival. It is not a physical place; it is a location-based digital layer that runs through the festival site. The AR content is anchored to real landmarks in Iksan: Baekje-era grounds, palace ruins, museum courtyards, and riverside paths. When you open the festival’s AR app at these locations, the village appears on your screen as an additional layer on top of the surroundings. Market stalls, period-dressed characters, and text or symbols are placed in relation to the physical space around you.

The name comes from the Latin word for “dream,” and the design follows that idea. The AR scenes are not meant to replace the actual sites. Instead, they give each location a second context within the story. A bench in the park can function as the village well; a museum wall can carry a mural that exists only in the AR layer. The effect is less about illusion than about navigation: what you see in the app corresponds directly to where you are and where you need to go.

Somni Village is also the operational structure for the treasure hunt. The clues, characters, and interactive objects are placed throughout the AR world, each one tied to a real site in Iksan. Participants move between the physical streets and the app’s map of the village, using information from both to make progress. The gold bar is located at a point where the real environment and the virtual overlay align, so finding it requires working through the full set of locations and solving the clues attached to them.

A Family Book Feast

The Whole Family Book Festival is the Seoul Metropolitan Office of Education’s representative reading culture festival. Held every autumn since 2013 at Jeongdok Library, it provides a venue where families and neighbors can mingle and communicate through books. Through various experiences, performances, and exhibitions, the festival lets people encounter the joy and value of reading in their daily lives. It has also grown into a collaborative festival: citizens and students directly participate in the programming, while libraries, lifelong learning centers, local bookstores, and school reading clubs join forces. The diverse lineup includes Reading Family Awards ceremonies, cultural performances, creative activities linked to books, and eco-friendly and traditional culture experiences. With something for people of all ages and genders, the festival makes the case that reading is more than an activity—it is a source of joy in life and community value.

🗓️ 2026.11.07 ~ 2026.11.07

Festival Programs

The festival program is organized into seven sections:

1. Plaza of Honor

• Library Concert
• Reading Family Awards

2. Book Sharing Market

3. Unusual Library

• (Namsan, Dobong, Dongdaemun) Making a Lucky GeoBook, My Promise for the Earth
• (Songpa, Gangnam, Gangdong, Gaepo) Today Here, Library Total Gathering!
• (Yangcheon, Gangseo, Gayang-gwan, Gocheok) Meeting a Book is Lucky!
• (Children’s, Seodaemun, Jongno) Weaving Bookmarks that Connect Hearts
• (Yongsan, Guro, Dongjak) Clatter-Clatter Stamp Workshop
• (Mapo, Godeok, Nowon, Yeongdeungpo, Ahyeon Branch) Colorful Star Workshop
• (Jeongdok) Come visit the Youth Center!
• (Jeongdok) Jeongdok’s 50 Years Drawn Together by the Whole Family

4. Imagination Factory

• (Baehwa Girls’ High School) Draw it! One Sentence from a Book
• (Gwanak High School) Battle in the Book! My Own Keycap Keyring
• (Seoul Bookstore Association) Book Festival & Rice Cake Festival with Seoul Booksellers
• (Digital Library) Visiting E-book Experience Booth
• This-and-That Hangeul Research Institute
• Mother-of-Pearl Keyring Workshop Containing Light

5. Story Discovery Center

6. Topsy-Turvy Playground

7. Rolling Book Forest

Event Details

📍 Address: 48 Bukchon-ro 5-gil, Jongno-gu, Seoul (Hwadong)

🛏️ Accommodations near the event

💰 Fee: Free

📞 Inquiry: 02-2011-5742

🖥️ Homepage: https://jdlib.sen.go.kr/jdlib/board/index.do?menu%5Fidx=242&manage%5Fidx=2478

What is Jeongdok Library?

Jeongdok Library is a public library in Jongno-gu, Seoul, with a particular emphasis on children and family reading. It is located in Samcheong-dong, near the city’s cultural district, and has served the area for several decades. The library includes a children’s reading room, storytime space, family event facilities, and outdoor areas for reading. Its collection covers children’s literature, picture books, and educational materials, with sections organized for different ages.

In addition to lending, the library runs storytime programs, reading events, and workshops for families and school groups. Adults can use the general reading rooms, and the building also serves as a neighborhood gathering place. The festival in 2026 will be hosted at the library, using both its indoor event spaces and the surrounding grounds.

Busan Fireworks Festival

🗓️ 2026.11.07 ~ 2026.11.07

The Busan Fireworks Festival is South Korea’s representative maritime multimedia fireworks festival, staged in the Gwangalli Beach and Gwangandaegyo Bridge area. It began with a celebratory fireworks show commemorating the 2005 APEC Summit and has since become a representative autumn cultural event of Busan. This year marks the festival’s 21st anniversary.

The festival presents a large-scale maritime multimedia show in which music and fireworks harmonize, utilizing the Gwangandaegyo Bridge’s special lighting and large-scale production systems. Through original production techniques, large-scale fireworks launches, and the geographic characteristics of Gwangalli’s night sea, it has established itself as a global festival visited by numerous domestic and international spectators every year. This year’s event, marking the 21st anniversary, is expected to decorate Busan’s night sky through further refined storytelling and maritime fireworks production.

Program

• Pre-events: Air Force Black Eagles performance, experience and participation events (scratchbooks, chalk art, photo zones, etc.), and busking performances
• Main program: Overseas Invited Fireworks Show and Busan Multi-Fireworks Show

Fees

• Early Bird S Seat: 56,000 won
• Regular Ticket R Seat (Table + Chair): 100,000 won
• S Seat (Chair): 70,000 won

Event Details

📍 Address: 219 Gwanganhaebyeon-ro, Suyeong-gu, Busan (Gwangan-dong)

🛏️ Accommodation near the event

💰 Fee: Paid

📞 Inquiry: 051-713-5000

⭐️ Instagram

🖥️ Homepage

Gwangalli Beach is a 1.4-kilometer stretch of sand on the southeastern side of Busan, in the Gwangan-dong area of Suyeong-gu. It is smaller in scale than Haeundae Beach, and the shoreline curves around Gwangan Bay in a way that keeps most of the beach within sight of the water. The Gwangan Bridge crosses the bay directly in front of the sand. It is a road bridge with two tall pylons, and it is lit at night by a programmed LED display that runs through a cycle of colors.

The promenade behind the beach is built up with cafés, seafood restaurants, and bars, with a low seawall that people use for sitting and watching the water. During the day, the beach is used for swimming and walking. Jet skis operate from one section of the bay, and there is enough space on the sand for visitors who want to stay on land.

Gwangalli is also one of the main public viewing areas for the Busan Fireworks Festival. The event launches fireworks from barges over the water near the bridge, so the display is visible from most points along the beach. Because the bay is open and the bridge and city lights sit behind the launch area, spectators see the fireworks in the same frame as the surrounding waterfront. For the 2026 festival, the setup is expected to follow this arrangement: sand, promenade, and boats will function as separate but connected viewing spaces, with the bridge as a fixed part of the scene.

Goheung Yuja Festival

🗓️ 2026.11.12 ~ 2026.11.15

The Goheung Yuja Festival is a representative autumn festival held in clean Goheung, the largest citron (yuja) producing region in South Korea. It is a festival where you can enjoy the deep flavor and refreshing charm of Goheung yuja, grown with the warm sunlight of the southern region and clean sea breezes, through all five senses. Against the backdrop of vast yuja fields unfolding before your eyes, sensory-satisfying experiences take place, including making fragrant yuja syrup, yuja spas to melt away a tired body, and tastings of special yuja dishes that can only be experienced in Goheung. At night, fantastic night landscape lighting and yuja-themed spaces harmonize to provide an autumn night’s romance like a painting. Moving beyond a simple local specialty festival, it is an optimal healing cultural tourism festival where you can stay and rest with family, lovers, and friends; in November, when the yuja ripens yellow and the autumn atmosphere is at its peak, it will gift you with a refreshing yuja scent and warm memories.

What sets this festival apart from other autumn local festivals is its scale and sensory immersion. Goheung produces more yuja than any other region in the country, and the festival takes full advantage of that abundance. You are not just a spectator here; you can harvest the fruit yourself, make your own syrup to take home, and even soak your tired body in a yuja spa. The festival grounds are built around actual working yuja fields, so the scent of citrus follows you from the morning walk to the nighttime light displays. For visitors looking for a slower, more restorative trip, the festival functions as a full cultural tourism package rather than a one-day market event.

Main Programs

• Opening Ceremony — “Cold-free Korea” 1,004-Person Yuja Syrup Making & Sharing Event: The festival kicks off with a large-scale communal activity where participants make yuja syrup together, symbolizing health and warmth for the coming winter.
• Leisurely Yuja Path Walking: A slow-paced walk through the yuja fields, designed for visitors to take in the scenery, sea breeze, and citrus aroma at their own speed.
• Yuja Farmers’ Day: A program dedicated to the local growers, offering insight into the cultivation and harvest of Goheung yuja.
• Yuja Farm Street Parade: A lively parade through the farm area, featuring local performers and community groups.
• Excellent Yuja Competition: Local farmers submit their best yuja of the season, judged on size, shape, color, and quality.
• Asia Yuja Exchange Pavilion: An exhibition space where yuja and similar citrus varieties from across Asia are introduced and compared, highlighting Goheung’s place in a broader regional tradition.

Side Programs

• Yuja Dining Zone: A food area featuring yuja-infused dishes, from traditional Korean citrus preparations to more experimental takes.
• Yuja Therapy: Rest and recovery programs using yuja extracts and aromatics, including the yuja spa experience.
• Yuja Direct Transaction Market: A farmers’ market where visitors can purchase fresh yuja and yuja products directly from producers.
• Yuja Field Mak-sam Party: An outdoor dining experience in the yuja fields. (Mak-sam refers to a casual, hearty outdoor meal.)
• Yuja Theme Park: A dedicated space with yuja-themed installations, games, and photo opportunities.
• Yuja Field Busking / Street Performances: Live acoustic music and impromptu performances scattered throughout the festival grounds.
• Yuja Field Night Light Garden: After sunset, the yuja fields are illuminated with landscape lighting, creating a nighttime walking experience distinct from the daytime view.
• Yuja Field Exploration Path / Yuja Observatory / Photo Zones: Designated spots for viewing the fields from above and capturing the scenery.
• Goheung Food Festival: A parallel food event showcasing broader local cuisine beyond yuja, giving visitors a fuller taste of Goheung’s culinary identity.

Participant Content

These programs require active participation or reservation:

• Yuja Village “Chon-kance” (Rural Vacation): An overnight stay program in the local farming village, offering a rural retreat experience.
• Yuja Art Photo Zones / Installation Art: Interactive art pieces placed throughout the festival for photography.
• Yuja Harvesting Experience: Pick your own yuja directly from the trees—the most direct way to engage with the region’s signature crop.
• Yuja Syrup & Yuja Utilization Experiences: Hands-on workshops where visitors make their own yuja syrup or craft other yuja-based products.
• Yuja Heaven National Drawing Contest: An art competition open to participants of all ages, themed around the yuja landscape.
• Yuja Observatory Photo Exhibition: A display of photographs taken at the observatory, showcasing the festival from visitors’ perspectives.

Other Details

• Fire Art Show ‘Epic of Fire’: An evening performance featuring fire artists from Thailand, Cuba, and Mongolia.
• Yuja Concert (4th): A scheduled music performance held on the fourth day of the festival.
• Yuja Field Busking & Yuja Theme Park Street Performances: Additional live entertainment running throughout the event.

📍 Address: Handong-ri, Pungyang-myeon, Goheung-gun, Jeonnam-Gwangju Integrated Special City

🛏️ Accommodation near the event

💰 Fee: Free (some programs are paid)

📞 Inquiry: 061-830-5442

🖥️ Website: https://www.goheungyuja.com/

What is yuja?

Yuja is a Korean citrus fruit known internationally as yuzu. It resembles a small, bumpy yellow-orange tangerine, but its appearance is not its main point of interest. The fruit has a thick, aromatic peel and a sour, intensely fragrant pulp containing bright, floral essential oils. In Korean cuisine, yuja is used in a number of ways: the peel is sliced thin and candied, or mixed with honey to make yuja-cheong, a preserve that serves as the base for warm yuja tea. The fruit also appears in dressings, marinades, and desserts, where its citrusy, slightly bitter-sweet flavor adds contrast rather than simple sweetness. Nutritionally, yuja provides vitamin C, antioxidants, and citric acid, and it is commonly used as a home remedy for sore throats and as a seasonal supplement during colder months. At the Goheung Yuja Festival, visitors can taste the fruit fresh from local groves—whether in a slice of yuja tart or a cup of tea overlooking the autumn coastline. For most people, that direct encounter is the clearest way to understand why the fruit has remained a staple of Korean kitchens for generations.

Pocheon Pet Festa

🗓️ 2026.11.14 ~ 2026.11.14

2026 Pocheon Pet Star is a one-day participatory companion animal culture festival held at Art Valley in Pocheon. It is designed for companion families and anyone who loves companion animals, and it takes place against the backdrop of the beautiful Hantan River Ecological Landscape Complex. The festival provides information and entertainment related to companion animals, offering programs that can be enjoyed with dogs—such as “Dang-dang Trekking” (walking with dogs), Pet-ness yoga classes, and the Dog Olympics—alongside programs that non-pet owners can also join, including the Large Dog Encyclopedia LIVE and the Kids Agility Challenge. Visitors will also find various experience booths and a Pet Fair Zone.

As an open festival where pet owners and non-pet owners mingle together, it aims to create a space for the local community and companion animal culture to grow together. The result is a healing festival where visitors can make pleasant memories with family, friends, and dogs in nature.

Main Programs

• Puppy Challenge! Mission Mung-possible
• Veterinarian Seol Chae-hyun Talk Concert
• Pocheon Pet Trip (Art Valley Healing Forest Trekking)

Experience Programs

• Pet-lympics
• Dog Pilates
• Picnic Performance

Side Programs

• Companion animal participatory events and on-site experience programs

Event Details

📍 Address: 234 Art Valley-ro, Sinbuk-myeon, Pocheon-si, Gyeonggi-do

🛏️ Accommodations near the event

💰 Fee: Free

📞 Inquiry: 0502-1949-0514

What is Pocheon Art Valley?

Pocheon Art Valley is a cultural and leisure park in Pocheon, Gyeonggi Province, built on the site of a former granite quarry. The quarry once supplied stone for construction projects in the Seoul area. After extraction ended, the site was redeveloped as an open-air art space and nature park. At its center is a lake formed by rainwater filling the excavated basin. The water is deep and clear, and it sits against steep granite walls and broken rock faces that reveal the scale of the original quarrying operation.

Walking trails circle the lake and climb to observatory decks with views over the surrounding mountains and the water below. Sculptures and art installations are placed along the routes and among the rock formations, so the artwork is encountered as part of the landscape rather than in a separate setting. The park also contains a performance stage and exhibition halls, and it hosts concerts, festivals, and other events throughout the year.

The former quarry grounds shape the visitor experience. Alongside lakeside strolls, the park offers dog-friendly events, yoga sessions, and hikes along the old quarry paths. The terrain provides both open gathering spaces and more secluded corners, which makes the site adaptable for different types of visits—short walks, cultural events, or longer outdoor excursions. The industrial history of the place remains visible in the rock faces and terraces, while the art program gives those remains a new purpose.