Sunchang KOREA Tteokbokki Festa
🗓️ 2026.11.21 ~ 2026.11.22
Sunchang-gun in Jeonbuk State has a reputation as the home of fermentation, built on the traditional pastes that give the region’s cuisine its character. It is here that the Sunchang KOREA Tteokbokki Festa will be held, a two-day festival themed around tteokbokki — a dish widely recognized as an icon of K-FOOD. The festival’s focus is on unique tteokbokki recipes made with the region’s traditional pastes, combining gastronomy with tourism through exhibitions, tastings, experiential programs, and photo zones.
By pairing Sunchang’s fermentation culture with the popularity of K-FOOD, the festival presents a range of attractions designed to engage all five senses. Its programs are laid out so that visitors of all ages — from family groups to the MZ generation — can take part at their own pace. The event is also intended to support the local economy: photo zones for recording memories, hands-on content, and the wider draw of Sunchang’s food culture all contribute to bringing visitors into the region.
1. Main Programs
1) Muk-dang-gye (Gastronomy and Food Program)
This track covers the festival’s taste-focused activities.
- Tteokbokki Lab: A gastronomic program for encountering the flavor and appeal of various tteokbokki styles.
- Village Competition: Villages in the Sunchang area participate by presenting their own distinctive tteokbokki.
- Tteokbokki Popularity Vote: Visitors taste the tteokbokki on offer and vote for their favorite.
2) Nol-dang-gye (Visitor Participation Program)
This track turns participation itself into entertainment.
- Find the Tteokbok-King (AR): A game that uses augmented reality to guide visitors through the festival grounds in search of the Tteokbok-King.
- Street Tteokbokki Sketch: A street sketching contest in which participants draw tteokbokki-themed artwork freely.
- Burn the Tteokbokki: A hands-on experiential program involving direct visitor participation.
3) Jeong-dang-gye (Regional Linkage Program)
This track connects the festival to Sunchang’s paste-making heritage.
- Gochujang Folk Village Tour: A tourism program featuring a tour of the Sunchang Traditional Gochujang Folk Village with a focus on experiencing paste culture.
- Master’s Tteokbokki Sauce Making: An experiential program where visitors make a tteokbokki sauce based on Sunchang’s traditional paste methods.
4) Swim-dang-gye (Stay-over Tourism Program)
This track extends the festival beyond its daytime hours.
- A Night in Sunchang: A stay-over tourism program through backpacking, offering a chance to enjoy Sunchang’s nature and slower rhythm after the festival.
2. Side Programs
1) Performance and Culture/Arts Program
- Paste Microorganism Character Puppet Show: A puppet show featuring characters drawn from the microorganisms involved in paste fermentation.
- Tteokbokki Flash Mob Dance: A flash mob performance with a tteokbokki theme.
- Nanta Tteokbokki Local Resident Performance: A Nanta staging by local residents, tying the festival’s food theme to Korean percussion performance.
- Bubble & Magic Show: A bubble show and magic performance suitable for all ages.
2) University · Regional Win-Win Program
- University Tteokbokki Competition: A competition in which university students present creative tteokbokki dishes.
- University Flash Mob Competition: A dynamic performance competition held by university students.
- Sunchang Tteokbokki Goods Business Group (Sunchang-dong Stationery Store): A venue selling tteokbokki- and Sunchang-themed goods.
- Tteokbokki Pop-up Store (Sunchang-dong Tteokbokki): A university-linked pop-up store selling tteokbokki.
- Festival Academy: An educational program on festival planning and operations, run in partnership with universities.
3) Other Facilities
- Tteokbokki Photo Zone: A photo space for capturing tteokbokki-themed memories.
- Culture and Arts Experience Booth: A space for engaging with various cultural and artistic content.
- Lucky Tteokbokki: An on-site participatory game of time-guessing using a stopwatch.
3. Other Food, etc.
1) Eup/Myeon Tteokbokki Zone (11 booths)
Booths offering tteokbokki that reflect the characteristics of each local eup and myeon in Sunchang, all made with the region’s traditional gochujang. This is an opportunity to taste tteokbokki that exists only in Sunchang, the home of gochujang.
2) University Tteokbokki Zone (3 booths)
University-linked tteokbokki booths with participation from Jeonju University, Honam University, and others, selling dishes that carry the creative ideas and individuality of the students behind them.
3) Nationwide Alley Tteokbokki Zone (11 booths)
Alley tteokbokki restaurants from across the country in one place, letting visitors sample the taste and charm of different regional styles without leaving the festival.
4) Tteokbokki Friends Zone (10 booths)
Snack foods that pair well with tteokbokki, such as fried sides and sundae, with enough variety to round out the meal.
5) Flea Market and Regional Agricultural/Specialty Product Sales
A flea market selling regional agricultural products, specialty goods, and various items, including meal kits that carry Sunchang’s characteristics.
📍 Address: 55 Jangryu-ro, Sunchang-eup, Sunchang-gun, Jeonbuk State
🛏️ Accommodation near the event
💰 Fee: Free admission (some programs have a fee)
📞 Inquiry: 063-653-1827
⭐️ Instagram: https://www.instagram.com/tteokbokki_festa/
🖥️ Website: https://www.xn--331br0fh8ct4gsta39jcye4pmo9gg0d0sk.com/

What is Sunchang known for?
Sunchang County, in North Jeolla Province, is known for fermented foods, especially Sunchang gochujang, a red chili paste used across Korean cooking. It is made from soybeans, chili, glutinous rice, and salt, and aged in earthenware jars called onggi. Sunchang’s cool mountain air, clean water, and large daytime-to-nighttime temperature swings are commonly cited as favorable conditions for slow fermentation.
The county also produces doenjang (fermented soybean paste) and ganjang (soy sauce), both made from fermented soybean blocks called meju. Like gochujang, they are aged for long periods in onggi. Recipes and techniques have been handed down through local families, and the products are valued for their fermented, savory flavor.
Sunchang’s fermented pastes are central to local events. The Sunchang KOREA Tteokbokki Festa, for instance, uses the county’s gochujang as the base for the sauce of Korea’s popular spicy rice cake dish. The festival includes tastings and demonstrations of traditional fermentation, giving visitors a direct look at the foods that gave the county its reputation.









