SUMIKA 4th Anniversary "Nyandafuru Festival 2025" in TOKYO

Free Admission! Immerse Yourself in the World of Cats in Ginza on "Cat Day"!

The 4th-anniversary event of the cat lifestyle brand "Kimi to Watashi no SUMIKA," titled "Nyandafuru Festival 2025 in TOKYO," will be held at the Tokyo Metropolitan Small and Medium Enterprise Center, conveniently located near Ginza-itchome Station. This free event promises a deep dive into the feline world, offering a unique opportunity to celebrate our whiskered companions. Beyond showcasing SUMIKA’s own product line, the festival will feature seminars and talk shows led by recognized cat experts. An exhibition and sale of goods from a curated selection of creators and manufacturers specializing in cat products will also be a significant part of the event.

Creator’s Market: A Curated Collection of Cat-Centric Creations ♪

The Creator’s Market will be a central feature of the festival, bringing together a diverse group of SUMIKA’s carefully selected creators and manufacturers. Attendees can expect to discover a wide array of items, ranging from charming cat-themed goods and delectable sweets to innovative supplements designed to enhance feline well-being.

Here’s a glimpse of some of the participating creators:

• acs emiot: Specializes in photography accessories for cats, utilizing ribbons and artificial flowers, along with seasonal wreaths.
• GATAO: An artist and advocate for rescued cats, GATAO creates environmentally conscious remade cat charms, bags, collars (for both cats and humans), and cat illustration goods. GATAO lives with 29 rescued cats.
• gra: An artist duo known for their distinctive and engaging style, developing cat toys and household goods.
• komame: Offers a playful and unique selection of miscellaneous goods with a cat motif, notably kicking toys featuring themes ranging from radishes and fried shrimp to fruits and sushi.
• LAYNA ALLEN: A sculpting artist who creates original and captivating cat goods.
• merle: Designs sophisticated items for adult women, including bead-embroidered pierced earrings and brooches.
• maoo: Captures the essence of cats – their fluffy fur, inherent cuteness, and dignified presence – through mini framed art and stationery items, all presented within a gentle worldview.
• Arita-yaki Cat Artist Toranchi: Celebrating the 25th anniversary of the Toranchi series, this Arita-yaki painter from Saga Prefecture will be present at the venue, creating on-the-spot portraits of cats from photographs.
• Protected Cat Cafe neu.: Hailing from a quiet back alley in Tanimachi Rokuchome, Osaka, neu. is a protected cat and vegan shop. They will showcase cat goods and vegan-formula basic cosmetics, all developed with the aim of raising awareness for protected cats.
• SILCAT: Developed by NEXT NEW WORLD Co., Ltd., SILCAT is a cat supplement based on research and development of silk protein. Utilizing patented technology, the silk protein in SILCAT adsorbs and coats toxins within the body, including ammonia, making it a noteworthy supplement for supporting kidney health.
• ka.neco: Offers visually appealing and delicious icing cookies, along with miscellaneous goods like masking tape. Their original design cookie tins are presented as ideal gifts.
• MAM.MARL: Known for unique concepts such as "dry cat food for humans" and "Ny Tama Boro," MAM.MARL develops baked goods with cat motifs, primarily using domestically produced ingredients from Okinawa Prefecture.

For further details, please refer to the official website.

Event Details

• Venue/Nearest Station: Tokyo Metropolitan Small and Medium Enterprise Center, Ginza-itchome Station
• Address: 〒104-0061, 2-10-18 Ginza, Chuo-ku, Tokyo (MAP)
• Venue: Tokyo Metropolitan Small and Medium Enterprise Center 1F Event Space
• Event Period: February 21st (Friday) – February 24th (Monday/Holiday), 2025
• Time:
  • February 21st (Friday): 14:00-19:00 (Last Reception 18:30)
  • February 22nd (Saturday): 10:00-17:00 (Last Reception 16:30)
  • February 23rd (Sunday): 10:00-17:00 (Last Reception 16:30)
  • February 24th (Monday/Holiday): 10:00-15:00 (Last Reception 14:30)
• Official Website: https://sumika22.jp/pages/4th-anniiv

Please note that the published content is subject to change. For the most up-to-date information, please consult the venue’s or organizer’s official website.

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What is Cat Day in Japan?

Cat Day in Japan, observed on February 22nd, is a day dedicated to celebrating cats. The date was chosen because the numbers "2-2-2" can be pronounced as "ni-ni-ni," which resembles "nyan-nyan-nyan," the Japanese sound for a cat’s meow. This linguistic playfulness has made Cat Day popular among cat lovers in Japan. On this day, people often share pictures of their cats on social media, treat their pets to special snacks, and engage in cat-themed events. The celebration highlights Japan’s cultural fondness for cats, which are regarded as symbols of good fortune and companionship.

Kishu Ume Plum Wine Festival 2025

100 Kinds of Exquisite Plum Wine from Wakayama Prefecture!

The "Kishu Ume Plum Wine Festival 2025" will be held at Ume to Hoshi in Asakusa, offering a unique opportunity to sample a wide array of plum wines. This event is a collaboration between the "Ume Plum Wine Tourism Project Executive Committee" of Tanabe City, Wakayama Prefecture, known as the home of Kishu Ume plums, and Asakusa’s own "Ume to Hoshi." Building on the success of the inaugural event in February of the previous year, this second iteration promises an even more extensive selection.

The recent surge in plum wine’s popularity is exemplified by the opening of "Ume Plum Wine Enjoyment Place Umeko" in front of Kii-Tanabe Station late last year. This establishment boasts a collection of over 100 kinds of plum wine from Wakayama Prefecture, allowing for comparative tastings, original cocktail creations, and more. The "Ume Plum Wine Festival 2025" mirrors this impressive selection, presenting around 100 varieties of plum wine.

Ways to Enjoy the Festival

Several options cater to different preferences, ensuring a tailored experience for every visitor:

• "Plum Wine Fortune Slip": For those overwhelmed by choice, this option mirrors Asakusa’s "Ume to Hoshi’s" signature "Oto-Mikuji Set Meal." Your plum wine selection is determined by a fortune slip, adding an element of chance to the tasting.

  • Single serving: 440 yen (tax included)
  • Three-serving comparison set: 1,100 yen (tax included)
  • Note: Redraws are permitted.

• 30-Minute All-You-Can-Taste Course: This option is designed for those eager to sample as many varieties as possible within a set timeframe.

  • Price: 1,980 yen (tax included)

• À La Carte Options: Visitors can also meticulously select their preferred plum wines from the extensive list. Kishu snacks and non-alcoholic beverages will also be available.

  • Single serving (choose yourself): 550 yen (tax included)
  • Three-serving comparison set (choose yourself): 1,320 yen (tax included)

Please refer to the official website for complete details.

Event Details

• Location: Ume to Hoshi, 2nd Floor "Uwano Sora"
• Address: 2-2-4 Asakusa, Taito-ku, Tokyo 111-0032 (MAP)
• Nearest Station: Asakusa Station
• Event Period: February 5th (Wednesday) – February 24th (Monday/Holiday), 2025
• Closed: February 12th (Wednesday) and February 17th (Monday), 2025
• Hours: 11:00 AM – 5:00 PM (Last Order: 4:30 PM)
• Official Website: https://ume-hoshi.jp/

Please note that the information provided is subject to change. It is recommended to check the official websites of the venue and organizer for the latest updates.

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What is Kishu Ume Plum Wine?

Kishu Ume plum wine, or umeshu, is a Japanese liqueur crafted from ume plums, sugar, and alcohol. It originates from Wakayama Prefecture, known for producing high-quality ume. This wine is appreciated for its sweet and tangy flavor. The ume plums are harvested when ripe, contributing to a rich taste. They are steeped in shochu or sake, allowing the flavors to blend over several months. The result is a smooth, fragrant drink that can be enjoyed on its own, over ice, or in cocktails. Kishu Ume plum wine holds cultural significance in Japan, often linked to hospitality and celebration.

The Rose of Versailles Theatrical Anime Collaboration Cafe 2025

A Themed Cafe Celebrating the New Rose of Versailles Movie

Riyoko Ikeda’s seminal manga, The Rose of Versailles, a vivid depiction of the loves and lives of those struggling to survive in revolutionary France, will be receiving a new theatrical adaptation. Although more than 50 years have passed since the manga series began in 1972, the world of The Rose of Versailles, along with the way of life of Oscar and the other protagonists, have not faded from the public consciousness. The story will be adapted into a theatrical anime, scheduled to be released on January 31, 2025.

In commemoration of this upcoming release, a collaboration cafe will be held, sponsored by a manga exhibition project. The cafe presents an opportunity to further immerse oneself in the world of The Rose of Versailles.

Event Details

• Venue: Demmers Teehaus Roppongi

• Nearest Station: Roppongi Station

• Address: 〒106-0032 Tokyo, Minato-ku, Roppongi 7-21-22 Seiko Roppongi Building 1F (MAP)

• Event Period: January 31, 2025 (Friday) – February 13, 2025 (Thursday)

• Hours: 12:00 PM – 6:30 PM (Please note that the cafe’s normal business hours differ from the event’s hours.)

  The event will be held in 80-minute sessions, with reservations required for all dates. The available time slots for the Tokyo venue are as follows:

  1. 12:00 PM – 1:20 PM
  2. 1:35 PM – 2:55 PM
  3. 3:30 PM – 4:50 PM
  4. 5:05 PM – 6:25 PM

• Entrance Fee: 550 yen (tax included) – This fee covers the table charge for using the collaboration cafe.

• Official Website: https://www.manga10.com/event/3147

Please note that the published content is subject to change, so it is advisable to check the official website of the venue and organizer for the latest information.

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What is "The Rose of Versailles"?

"The Rose of Versailles" is a Japanese manga and anime series by Riyoko Ikeda, first serialized in the early 1970s. Set in 18th-century France, the story unfolds during the French Revolution. It centers on Oscar François de Jarjayes, a woman raised as a man to lead the Royal Guard. Her life intersects with Marie Antoinette, the queen of France, and other well-developed characters, exploring themes of love, duty, and political intrigue.

The series is noted for its historical accuracy and storytelling, addressing themes like gender identity and social justice. It has significantly influenced the shoujo manga genre and popular culture, leading to various adaptations, including anime, musicals, and films. Its continued popularity highlights its engaging characters and enduring story, securing its place as a classic among fans.

The 49th Japan Hobby Show 2025: A Deep Dive into the World of Handmade Hobbies

Discover Your Passion: The 2025 Japan Hobby Show at Tokyo Big Sight

The 49th Japan Hobby Show, a celebration of all things handmade, is set to take place at the renowned Tokyo Big Sight (Tokyo International Exhibition Center) from April 17th to April 19th, 2025. This year’s theme, "HANDMADE Journey 2 ~ Pack your ‘likes’ for the trip ~", invites attendees on a three-day exploration to discover, or perhaps rediscover, their passions. The Japan Hobby Show offers a unique opportunity to encounter a vast array of handmade creations and the talented individuals behind them.

Immerse Yourself in Over 250 Workshops

A major highlight of the Japan Hobby Show is the extensive workshop program, featuring over 250 diverse sessions. These workshops cater to a wide range of interests, including needlework, DIY projects, various crafts, and art. Whether you are a novice or a seasoned crafter, there is something for everyone. The workshops are led by popular creators and established brands, ensuring a high-quality, engaging experience. Due to their popularity, advance ticket purchase is strongly recommended. Keep an eye on the official website and social media channels for updates on ticket sales.

Explore Themed Areas and Discover New Inspirations

The exhibition area is a treasure trove of handmade works, materials, and tools. Visitors can explore booths filled with unique creations, each reflecting the individual style and preferences of its maker. This is an excellent opportunity to gather new ideas and find inspiration for your own projects.

The exhibition is thoughtfully divided into several themed areas:

• ARENA: The main area, designed to reflect the overarching theme of the event, promises an exciting and immersive experience.
• WORLD: This area offers a deep dive into specific categories, allowing visitors to explore their interests in greater detail.
• General Workshop Area: A perennial favorite, this area hosts a variety of workshops catering to different skill levels.
• Limited Rooms: This section features exclusive content and experiences, adding an element of surprise and discovery to the event.
• Oshikatsu/Nui-katsu Marche: A brand-new addition for 2025, this area is dedicated to the increasingly popular "Oshikatsu" (fan activity) and "Nui-katsu" (plushie activities) trends.

The Rise of "Oshikatsu": A Dedicated Space for Fans

The "Oshikatsu" phenomenon, which involves passionately supporting one’s favorite things or people, has become a significant cultural force in Japan. With the market size projected to reach a staggering 800 billion yen in 2025, and an estimated one in three people identifying with an "Oshi," it is clear that "Oshikatsu" is more than just a passing trend.

Recognizing this, the 49th Japan Hobby Show introduces the "Oshikatsu/Nui-katsu Marche," a dedicated area where fans can find materials, finished works, and experiences related to their "Oshi." This includes items related to resin crafting, embroidery, beading, character-themed merchandise, and plushie-related activities.

Learn from the Best: Influencers Share Their Expertise

Approximately 20 prominent influencers in the handmade and hobby sphere are scheduled to participate in the 2025 Japan Hobby Show. These influencers will share their knowledge, techniques, and passion for handmade crafts through various platforms, including social media. This presents a valuable opportunity to learn directly from leading figures in the field and gain insights into their creative processes. Many of these influencers will also be conducting workshops, providing hands-on learning experiences for attendees.

Essential Information for Planning Your Visit

• Dates: April 17th (Thursday) – April 19th (Saturday), 2025
• Time: 10:00 AM – 5:00 PM (Admission times may vary depending on the ticket type)
• Location: Tokyo Big Sight, South Exhibition Hall South 1, 2, and 3 Halls
• Address: 3-11-1 Ariake, Koto-ku, Tokyo, 135-0063 (MAP)
• Nearest Stations: Tokyo Big Sight Station / Kokusai-Tenjijo Station
• Official Website: https://hobby.or.jp/

Please note that the information provided is subject to change. It is recommended to check the official website for the most up-to-date details.

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What is Tokyo Big Sight?

Tokyo Big Sight, officially the Tokyo International Exhibition Center, is Japan’s largest convention and exhibition venue, situated in the Ariake district of Tokyo. Known for its distinctive inverted pyramid architecture, it hosts a variety of events, including trade shows, conventions, cultural exhibitions, and hobby fairs. The center features multiple exhibition halls, conference rooms, and adaptable event spaces, making it suitable for large gatherings. With modern facilities and a convenient location, Tokyo Big Sight attracts exhibitors and visitors globally, facilitating international exchange and collaboration.

Sport Fishing Festival in TOKYO 2025

A Biennial Celebration of Jigging and Casting: 64 Companies to Exhibit

The Sport Fishing Festival in TOKYO 2025 (SFF2025), a specialized event focusing on the techniques of "jigging" and "casting" in saltwater lure fishing, is set to take place on February 15th and 16th, 2025. This biennial festival, distinct from both conventional fishing equipment exhibitions and competitive fishing tournaments, aims to provide a comprehensive and educational experience for dedicated sport fishing enthusiasts. The event will be held at the Tokyo Metropolitan Tama Industrial Exchange Center Tokyo Tama Mirai Messe, conveniently located near Keio Hachioji Station.

SFF2025 is not merely a trade fair; it is an immersive "festival" that inherits the spirit of past jigging festivals, offering attendees a unique opportunity to learn and discover various aspects of sport fishing. A record 64 manufacturers and shops are scheduled to participate, providing an unparalleled platform for interaction with industry professionals. Attendees will have the chance to engage with staff from renowned manufacturers, accomplished professional anglers, and even independent lure builders – individuals who are not typically accessible to the public.

Engaging Talk Shows and Educational Events

A significant highlight of SFF2025 is the series of "talk shows" featuring prominent professional anglers and experts, scheduled for both days of the event. These sessions promise to deliver exclusive insights and information, tailored to specific themes relevant to the sport fishing community.

Main Stage Talk Show Schedule:

Saturday, February 15th

• 13:00-13:30: "Bluefish Jigging" with Seiichi Nagai and Kazuhiro Matsubara
• 14:00-14:30: "Trout (Cherry Salmon, Biwa Trout, Lake Trout) Jigging" with Makoto Ono and Ryuro Yoshizawa
• 15:00-15:30: "Resource Management and Sport Fishing" with Yasuhiro Sanada and Natsumi Takamoto
• 16:00-16:30: "Bluefin Tuna" with Tadakazu Fujii, Ichiro Sato, and Toshiaki Sawada

Sunday, February 16th

• 11:00-11:30: "Big Bait Seabass" with Takashi Ueyashiki, Satoshi Mori, and Naruo Ieda
• 12:00-12:30: "Yellowtail Amberjack" with Toru Yamaguchi, Seiichiro Tashiro, and Saya Aoi
• 13:00-14:00: "Giant Trevally & GT Fishing Contest Awards Ceremony" with Kenzaburo Fukui and Kenji Konishi
• 15:00-15:30: "Resource Management and Sport Fishing" with Yoichi Mogi and Ayumu Katano
• 16:00-16:30: "Yellowfin Tuna" with Hiro Sano and Kazuyoshi Sugio

Beyond the talk shows, SFF2025 will host a variety of engaging and educational events. Attendees can participate in a "Knot Contest," a competition designed to test the strength and reliability of various fishing knots. For those interested in sustainable fishing practices, the "Resource Management Corner" will provide valuable information on international fishing systems and the importance of tag-and-release programs. Additionally, a "Noto Peninsula Earthquake Reconstruction Support Lottery" will be held, offering attendees a chance to contribute to the recovery efforts in the areas affected by the January 2024 earthquake.

Event Details:

• Venue: Tokyo Metropolitan Tama Industrial Exchange Center Tokyo Tama Mirai Messe
• Nearest Station: Keio Hachioji Station
• Address: 3-19-2 Myojin-cho, Hachioji City, Tokyo 192-0046 (MAP)
• Dates: February 15th (Saturday) – February 16th (Sunday), 2025
• Hours:
  • February 15th: Noon – 5:00 PM
  • February 16th: 9:00 AM – 5:00 PM
• Admission Fees:
  • 500 yen for attendees who complete a questionnaire
  • 1000 yen for attendees who do not complete a questionnaire
  • Free for high school students and younger
• Official Website: https://www.sfpc-japan.com/

Please note that the published content is subject to change. For the most up-to-date information, it is recommended to consult the official website of the venue and the organizers.

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What is Jigging in Fishing?

Jigging is a fishing technique that uses a specific type of lure called a jig. This method involves a vertical, jerking motion to mimic the movements of injured prey, which can attract fish. A jig typically has a weighted head and a hook, often with a soft or feathered body to increase its attractiveness.

This technique is effective in both saltwater and freshwater, making it suitable for catching various species, from bass and walleye to larger fish like tuna and grouper. Anglers can adjust the speed and intensity of the jigging motion to match the behavior of the target fish, providing a flexible approach to fishing.

Successful jigging requires understanding the water column and fish behavior. Anglers must often adjust the depth and rhythm of the jig to suit the conditions, making it both a physically active and strategic method. At the Tokyo Sport Fishing Festival 2025, participants can learn these techniques from experienced professionals, gaining insights into the nuances of jigging and how to apply them effectively in different fishing scenarios.

Large-Scale Valentine’s Day Event at Kitasenju Marui

A Wide Selection of Chocolate Brands, Including Many Debuting at Marui

This Valentine’s Day, Kitasenju Marui is hosting a large-scale event featuring a remarkable selection of chocolate brands. Under the theme of "Encountering new chocolates," the event showcases a total of 21 brands on the 6th floor, along with 8 additional brands on the 2nd floor and B1F. With such a diverse array, visitors are encouraged to make multiple visits throughout the event period to fully appreciate the opportunity to discover new and exciting chocolates.

A Diverse Lineup of Chocolates, Featuring Brands Debuting at Marui

The event features an impressive lineup of chocolate brands, many of which are making their debut at Marui. Here are some of the highlights:

• CACAO SAMPAKA (Marui debut) – A purveyor to the Spanish Royal Family, CACAO SAMPAKA, based in Barcelona, oversees every step of the chocolate-making process, from selecting cacao beans to the final production. They are also actively involved in supporting cacao farms, including efforts to revive rare cacao varieties like "Xoconusco(R)," known as the King’s Cacao, and building schools in Côte d’Ivoire in collaboration with the Ivorian government.
• DelReY (Marui debut) – DelReY’s iconic "Diamond Chocolat" is a must-try. The Diamond BOX, a reflection of 75 years of the brand’s history, contains an assortment of chocolates by father Bernard (yellow line) and son Jan (white line). This collection offers six unique flavors: caramel, exotic fruits, pistachio raspberry, lychee, strawberry, and Venezuela.
• BENOIT NIHANT (Marui debut) – Cacao artisan Benoit Nihant carefully selects cacao from its origin, taking into account the producers’ dedication. This Belgian bean-to-bar chocolate brand specializes in "single origin" chocolate, produced from a single region or farm. Visitors can enjoy chocolates that combine spices and cacao, as well as freshly baked chocolate cookies with a rich flavor, made by wrapping a whole ganache chocolate inside the dough and topping it with single-origin chocolate chips.
• CHOKOLA`J (Marui debut) – CHOKOLA`J offers high-cacao chocolate from New Caledonia. The "Hibiscus Collection" features chocolates rich in cacao flavor, presented in a design box that evokes the gentle tropical breeze and floral scent of the South Pacific. This collection showcases the perfect harmony of French craftsmanship and the finest cacao beans.
• Madame Delluc (Marui debut) – Founded in 1919 by Marie Delluc on Rue Royale in Brussels, Madame Delluc quickly became a favorite among aristocrats and royalty. In 1942, they were first awarded the title of purveyor to the Belgian Royal Family. Their "Mini Melo Cakes," offering a crisp, fluffy, and crunchy texture, are a special treat available only during this season.
• Laurent Gerbaud (Kitasenju Marui debut) – Chocolatier Laurent Gerbaud, from Brussels, Belgium, has absolute confidence in their "praline," made from caramelized nuts. They are constantly pursuing addictive chocolate, with a focus on the quality and blend of raw materials.
• DARCIS (Kitasenju Marui debut) – Jean-Philippe Darcis, a "Lifetime Belgian Chocolate Ambassador" and a member of "Relais Desserts," the world’s most prestigious association of pastry chefs, brings his expertise to this bean-to-bar chocolatier. Visitors can indulge in the luscious world of chocolate he creates.
• OGGI (Kitasenju Marui debut) – Since its founding in 1978, OGGI has pursued its own unique flavor, not bound by the concept of Western confectionery. Based on the principle of "maximizing the power of ingredients," they have created long-selling products such as "Chocolat de Chocolat" and "Orange Peel." A variety of assortments are available to brighten up Valentine’s Day.
• Grand Place (Kitasenju Marui debut) – Grand Place offers Belgian chocolate that is both visually appealing and delicious. Using Belgian couverture and carefully selected ingredients from both domestic and international sources, Japanese chocolatiers finish it semi-handmade to suit Japanese tastes, while inheriting the traditional Belgian chocolate-making method.
• CRIOLLO – Run by French patissier Santos Antoine, CRIOLLO presents this year’s new chocolate set, "Chocolat Infusion." This set of eight unique pieces features a deeper, more natural flavor derived from ingredients infused into cacao butter and fresh cream. Other chocolates with exquisite melt-in-your-mouth texture and delicate flavors are also available.
• KitKat Chocolatory – For a limited time, KitKat Chocolatory is offering a "bear-shaped KitKat" called "KitKat Heartful Bear." These adorable KitKats come in a cute "heart can" type, as well as in packs of 12 and 6, perfect for sharing.
• DEMEL – Located on Kohlmarkt 14, from Michaelerplatz in front of the Vienna Imperial Palace to Graben Street, DEMEL is a café-Konditorei with both a patisserie and a café. Since its founding in 1786, its gorgeous and elegant taste continues to captivate sweet lovers around the world.
• BS40 – BS40 is a sweets specialty store opened by a Japanese owner in Belgium’s fiercely competitive chocolate scene. They offer chocolate with the theme of "fruit and cacao." In addition to the standard products of "orange peel" and "lemon peel" coated in "dark chocolate," this year, a new product coated in "milk chocolate" is making its debut. Visitors can also enjoy the nostalgic "Cherry Bonbons," made by soaking cherries in alcohol before coating them in chocolate.
• Flower Knows × Goncharoff – This collaboration features highly designed packaging loved worldwide, with a design theme of "Moonlight Mermaid." The product combines the beautiful Flower Knows design with motifs of "moon," "mermaid," and "jewels," and Goncharoff’s vibrant chocolates, creating a unique new chocolate brand.
• Meine Loren (Fouche) – The highly popular cat character "mofusand" collaboration package is now available. "Gummy Chocolate" features paw-shaped fruit-flavored chocolate topped with fruit gummies, while "Ramune Chocolate" is fruit-flavored ramune coated in fruit chocolate. The package features a cute design with various cats.
• GODIVA – A luxury chocolate brand representing Belgium, GODIVA offers its standard collection, seasonal collections, and baked goods, providing high-quality and flavorful chocolate products.
• Mary Chocolate – Since its founding, Mary Chocolate has been committed to selecting raw materials and using specific methods to create safe and rich flavors. Their crackling chocolate, inspired by the drinks and sweets found in retro cafes, is a delicious and visually appealing treat.
• LITTLE MOTHERHOUSE – Launched by Motherhouse in 2021, this food brand develops original products that highlight the rich food ingredients and culture of developing countries. "Nama-ouka" offers the sweet and sour taste of strawberries and raspberries, with a refreshing mugwort aroma. "Nama-haruhana" combines the gorgeous scent of osmanthus with the sweet and sourness of passion fruit. "Nama-moegi" harmonizes the refreshing taste of grapefruit with the deep richness of pistachio. This special assortment allows you to experience the arrival of spring with all five senses.
• lepepin – "Le pepin" is French for "seed," and this chocolate boutique in Omotesando, Tokyo, aims to create colorful flavors that bloom from a small seed. Their chocolate is designed to delight the five senses and brighten the heart, whether enjoyed with loved ones or on an ordinary day.
• Morozoff – Born in 1931 as a chocolate shop on Tor Road in Kobe, Morozoff was the first in Japan to create luxury chocolate and has always been committed to authenticity. They have nurtured a culture of enjoying gifts through various sweets, including Valentine’s Day. Many of their hit products have become long-selling items, loved by many people across generations and eras.
• Kyo Yogashi Juvancelle – Juvancelle, an old French word meaning "maiden," offers Japanese-style chocolate with a sense of the four seasons, unique to a Kyoto confectionery shop. Rooted in Kyoto, a city steeped in traditional culture, their carefully crafted chocolates incorporate Japanese ingredients, providing a deep and rich flavor.

Event Details

• Location: Kitasenju Marui
• Nearest Station: Kitasenju Station
• Address: 〒120-8501 Tokyo, Adachi-ku, Senju 3-92 (MAP)
• Venue: Kitasenju Marui 6F, 2F, B1F Valentine’s Day Special Corner
• Event Period: January 29, 2025 (Wednesday) – February 14, 2025 (Friday)
• Time: 10:00 AM – 8:00 PM
• Official Website: https://www.0101.co.jp/084/feature/detail.html?article%5Fseq=11242&article%5Ftype=fea

Please note that the published content may be subject to change. For the latest information, please check the official website of the venue or organizer.

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What is Kitasenju Marui?

Kitasenju Marui is a shopping center located in the Kitasenju district of Tokyo, Japan. It is part of the Marui Group, a chain of department stores in Japan. The store is known for its modern design and welcoming atmosphere, attracting both locals and tourists.

Kitasenju Marui offers a variety of products, including fashion, accessories, home goods, and electronics. It is noted for its selection of trendy and high-quality brands, often featuring exclusive items. The store also hosts seasonal events, such as the Valentine’s Day Chocolate Fair, which features chocolates from local and international chocolatiers.

In addition to shopping, Kitasenju Marui has a range of dining options, from casual cafes to upscale restaurants. Its location, accessible by public transportation, makes it a convenient spot for shopping in Tokyo.

Baumkuchen Expo 2025: A Confectionery Celebration

Indulge in a Unique Baumkuchen Experience at the Tobu Department Store in Ikebukuro

The "Baumkuchen Expo 2025" will be held at the Tobu Department Store Ikebukuro Main Store, offering a unique opportunity to explore the diverse world of Baumkuchen. This year’s expo promises an even grander celebration of this beloved sweet, with approximately 180 brands participating in the local Baumkuchen corner and 26 brands showcasing their creations in pop-up booths. Visitors will be able to sample over 300 types of Baumkuchen, gathered from all corners of Japan, from the northern reaches of Hokkaido to the southern islands of Okinawa. A particular highlight of this year’s event is the availability of limited-edition Baumkuchen that can only be savored at the expo.

Baumkuchen BAR47: A Sampler’s Paradise

For those eager to explore the vast array of regional Baumkuchen, the "Baumkuchen BAR47" offers a curated tasting experience. Visitors can select five different Baumkuchen from 47 regional varieties, each served in bite-sized portions. This allows for a comprehensive overview of the diverse flavors and styles available, providing a helpful guide for navigating the extensive "Local Baumkuchen Corner." A plate of five selections is priced at 510 yen (tax included), with drinks available for an additional 150 yen (tax included). Please note that this offering is available while supplies last, and the last order is taken 30 minutes before closing time.

Witness the Art of AI Baking with "THEO"

A marvel of modern confectionery technology, the AI baking machine "THEO" will be demonstrating its Baumkuchen-making prowess at the expo. Developed over five years, "THEO" is the world’s first AI dedicated to the art of Baumkuchen baking. During the event, visitors can purchase freshly baked Baumkuchen crafted by "THEO," each piece rich in egg flavor and offering a unique taste experience exclusive to the Baumkuchen Expo. These freshly baked treats are available in limited quantities each day for 432 yen (tax included) per piece. The baking schedule is as follows: ①10:30 AM ②11:30 AM ③12:30 PM ④1:30 PM ⑤2:30 PM ⑥3:30 PM ⑦4:30 PM ⑧5:30 PM ⑨6:30 PM.

The Final Kuchen General Election: Cast Your Vote for the Best

The expo will host the "Final Kuchen General Election," a spirited competition to determine the nation’s favorite local Baumkuchen. The venue will be transformed into an election hall, complete with election-style posters, ballot boxes, and writing tables for the 33 participating brands. While the right to vote in actual elections is reserved for those 18 and older, the Final Kuchen General Election welcomes participants of all ages. Voters will receive a special Baumkuchen Expo novelty item as a token of appreciation. In addition to on-site voting, which will take place from February 20th to 25th, 2025, between 10:00 AM and 7:00 PM, Instagram voting will also be conducted from February 10th to 25th, allowing Baumkuchen enthusiasts across Japan to participate.

Baum Throwing: A Fun Challenge with Delicious Rewards

Test your aim and win a Baumkuchen in the "Baum Throwing" game! Participants can throw Baumkuchen-shaped rings at targets representing eight regions of Japan. Two courses are available: Course A, priced at 100 yen (tax included) for three throws, offers a chance to win a mini local Baumkuchen, while Course B, at 500 yen (tax included) for three throws, offers the opportunity to win a whole local Baumkuchen if all rings land on the same target. Regardless of success, all participants will receive a participation prize. This activity is limited to the first 500 participants each day for both courses combined.

Calling All "Baumians": A Special Treat for Followers

The Baumkuchen Expo is seeking "Baumians" – individuals whose last names include the "tree" radical (木) – through a follower campaign on Instagram. Those who follow the official Baumkuchen Expo Instagram account (@baumkuchenexpo) and meet the criteria will be certified as "Baumians." Certified "Baumians" can participate in a special Baum Roulette at the venue, with a chance to win a mini Baumkuchen. The application period runs from February 10th, 2025, at 3:00 PM to February 25th, 2025, at 5:00 PM. "Baumians" who make a purchase of over 2,000 yen (excluding tax) at the venue will receive a 3-try Baum Roulette ticket, while their companions will receive a 1-try ticket. Non-"Baumians" who bring a new "Baumian" to the dedicated reception desk will receive a 2-try ticket as a referral bonus.

"Amato Danshi" to Grace the Stage: A Sweet Performance

Adding to the festivities, the Baumkuchen Expo special supporters, "Amato Danshi," will hold a mini live performance and special event on February 22nd, 2025. The first session will begin at 1:00 PM with a mini live performance, followed by a special event from 1:40 PM to 2:20 PM. The second session will start at 3:30 PM with a mini live performance, followed by a special event from 4:10 PM to 4:50 PM. The performances will take place at the Tobu Department Store Ikebukuro Main Store’s 8th-floor rooftop "Sky Deck Square." Please note that as the event is outdoors, the content may be subject to change or cancellation in case of inclement weather.

Event Details

• Venue: Tobu Department Store Ikebukuro Main Store
• Nearest Station: Ikebukuro Station
• Address: 1-1-25 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-8512, 8th Floor Event Space
  MAP
• Event Period: February 20th, 2025 (Thursday) – February 25th, 2025 (Tuesday)
• Time: 10:00 AM – 7:00 PM
• Official Website: https://www.baumkuchenexpo.jp/event/4032

Please note that the published content is subject to change. For the latest information, please refer to the venue and organizer’s official websites.

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What is Baumkuchen?

Baumkuchen is a traditional German pastry recognized for its unique ringed appearance, reminiscent of tree growth rings. The name "Baumkuchen" translates to "tree cake" in German, reflecting its layered structure. This cake is crafted by applying layers of batter onto a rotating spit, which is then baked over an open flame or in a specialized oven. Each layer is browned before the next is added, creating a series of golden rings when sliced.

The texture of Baumkuchen is moist and tender, with a subtle sweetness often complemented by flavors like vanilla, rum, or almond. Its delicate layers and rich taste have made it a cherished treat in Germany and Japan, where it is popular as a gift and admired for the skill involved in its creation.

At the Baumkuchen Expo 2025, visitors can explore over 300 flavors of this cake, featuring both traditional recipes and innovative variations. The expo will also include demonstrations of AI-assisted baking, illustrating the combination of tradition and technology in crafting this dessert.