Limited-Time Pop-Up Shop ~Like Skincare, Love Choco Mint~
Kyoto-based lifestyle brand Yojiya returns to Tokyo this spring with an expanded iteration of its sensory-focused dessert concept, inviting visitors to calibrate their own experience along a spectrum of mint intensity. Following last year’s successful debut at Yurakucho Marui—which generated consistent daily queues—the “Su-Su! Choco-Mint” Tokyo Tour adds Shibuya MODI as a second location while introducing a reservation-based system designed to eliminate wait times. The pop-up shop, operating under the theme “Like Skincare, Love Choco Mint,” runs simultaneously at both venues with slightly staggered schedules, offering a structured tasting experience that ranges from zero tingling sensation to approximately eighty times the standard peppermint oil concentration.
A Scalable Approach to the Choco-Mint Experience
Where last year’s event established the baseline with the standard Su-Su Parfait and the intense 50x variant, the 2026 tour introduces a modular customization system through the debut of Extra Mint Sauce. This aggressive formulation combines two types of mint syrup with concentrated peppermint oil, allowing patrons to incrementally adjust their parfait’s intensity or immediately escalate the 50x Su-Su Parfait to the maximum 80x level. The sauce can be added gradually for subtle flavor modification or poured entirely for those seeking the full physiological response—what the brand terms the “happy scream” threshold.
The menu maintains its three-tiered architecture to accommodate varying tolerance levels. The Su-Su Parfait (Tokyo ver.) (¥1,750, tax included, with drink) targets newcomers with a balanced ratio of chocolate to mint, featuring mild mint jelly, choco-mint ice cream, chocolate crunch, and raw chocolate. For experienced participants, the 50x Su-Su Parfait (Tokyo ver.) (¥1,850, tax included, with drink) incorporates roughly fifty times the peppermint oil concentration of the standard version, distinguished visually by the tinted green whipped cream. Pregnant women, nursing mothers, children, and those with underlying health conditions are advised to avoid this selection. The All-Chocolate Parfait (¥1,750, tax included, with drink)—an event exclusive—removes mint entirely, layering bitter chocolate ice cream, raw chocolate, chocolate chips, and crunch for those preferring zero tingling sensation.
Two Tasting Comparison Sets allow individuals to experience the range in a single seating. Option A pairs both the standard and 50x parfaits with Extra Mint Sauce, while Option B contrasts the All-Chocolate Parfait against the 50x version with sauce—effectively spanning the full zero-to-80x spectrum. Priced equivalently to individual parfait sets with one included drink (coffee or tea, hot or iced), these sets enforce a strict one-order-per-person policy with no sharing permitted except for children under six. Participants ordering either tasting set gain entry into a daily lottery awarding limited-edition assembly-style cutlery featuring original “Su-Su! Choco-Mint” artwork and storage cases to twenty winners per day; this offer concludes once daily supplies deplete.
Note: Cafe service operates by advance reservation only, releasing same-day seats as vacancies allow. All parfaits require dine-in consumption; takeout is unavailable. The initial order must constitute one parfait-and-drink set per person (excluding children under six).
Expansion into Skincare and Retail
Beyond the culinary offerings, this year’s installation marks the launch of Yojiya’s “Su-Su! Choco-Mint” skincare line, translating the dessert’s sensory profile into cosmetic form. The collection includes water-based hand cream and lip plumpers infused with mint and chocolate aromatics alongside a topical cooling sensation. The retail section also stocks the brand’s standard oil-blotting papers, hand creams, and “Yojiko” character merchandise.
Campaign Details
During the event period, all purchasers at either the shop or cafe receive one limited-design sticker per transaction (designs differ between locations and remain unrevealed until distribution). Separately, customers spending ¥3,000 or more (tax included) at the retail shop—excluding cafe purchases—receive a reusable towel coaster featuring Yojiko; receipts cannot be combined across multiple shoppers. Both giveaways operate while supplies last without guarantee of availability.
Venue and Reservation Information
Yurakucho Marui
- Location: 1F Calendarium F01/F02, directly accessible from Yurakucho Station
- Dates: Friday, May 22 – Sunday, June 21, 2026
- Shop Hours: 11:00–20:00 (closes 19:00 on June 21)
- Cafe Hours: 11:20–19:00 (closes 16:20 on June 21)
- Reservations: Details release via official SNS and website on Friday, May 15; booking opens Tuesday, May 19 at 12:00 via dedicated reservation site
Shibuya MODI
- Location: 1F Calendarium D08, two-minute walk from Shibuya Station
- Dates: Tuesday, June 2 – Sunday, June 21, 2026
- Shop Hours: 11:00–20:00 (closes 19:00 on June 21)
- Cafe Hours: 11:20–19:00 (closes 16:20 on June 21)
- Reservations: Details to be announced at a later date via official channels
For complete operational updates and reservation links, consult the official Yojiya website. Event specifications are subject to change; verify current conditions with venue management prior to visiting.
What is Yojiya?
Yojiya (よーじや) began in 1904 as a manufacturer of aburatorigami—oil-blotting papers made from washi processed with gold leaf powder. Geisha and kabuki actors, who needed to maintain thick, wax-based makeup through hours of performance heat, used these sheets to absorb excess oil without disturbing their cosmetic base. The paper’s texture allows it to lift sebum without leaving fibers or residue, a function that remains central to the company’s production today.
The name references the facial expression formed when pressing paper to the nose—pursed lips and concentrated effort—captured in the brand’s logo depicting a pouting face. For decades the company operated a single shop in Kyoto’s Higashiyama district near Kiyomizu-dera, serving primarily theater professionals and local residents. As demand grew beyond the performing arts community, the company expanded into skincare and body care, applying its material expertise to cleansers and masks that minimize skin friction.
The business now includes café operations in Tokyo’s Yurakucho and Shibuya districts, though these locations serve matcha and meals rather than beauty products. The physical stores maintain the utilitarian aesthetic developed in the original Kyoto shop: simple shelving, minimal signage, and packaging designed for function over display.
The Choco-Mint pop-up represents a seasonal departure. While the brand typically focuses on unscented, neutral formulations, this limited edition introduces menthol-cooling agents and chocolate fragrance to the product line—an acknowledgment of summer consumer preferences that diverges from the company’s historical emphasis on invisible, non-disruptive skincare maintenance.
