Odakyu Sweets Journey: Cookie Wonderland 🍪

A Confectionery Dream: Over 160 Cookie Varieties at the Odakyu Department Store in Shinjuku

The Odakyu Department Store in Shinjuku is hosting a remarkable event for cookie enthusiasts: the "Odakyu Sweets Journey: Cookie Wonderland." This event showcases a staggering collection of over 160 varieties of cookies, making it a must-visit for anyone with a sweet tooth.

The event features 54 brands of cookies, including offerings from 27 stores across Japan, as well as a curated "Select Corner" assembled by discerning buyers. This year, the event has expanded significantly, featuring a collaboration with renowned cookie tin researcher Pu Nakata. Visitors can expect to find limited-edition collaboration tins, Nakata’s personal recommendations, and a wide array of popular cookie tins, including brands typically only available online and those making their debut in the Kanto region. The number of brands and types of cookie tins has been increased and enhanced in response to the popularity of last year’s event, and Odakyu-limited cookie tins will also be available.

Cookie Tin Highlights: Recommendations from Pu Nakata

Pu Nakata, a celebrated cookie tin researcher, lends her expertise to the event by highlighting unique and noteworthy cookie tins.

Featured Tins:

• 【★Odakyu Limited】 Tokyo ‘Monnon’: Nakata Pu × Monnon "Sugar Babe Tin" (8 types) – 3,900 yen (Limited to 20 tins per day). This exclusive collaboration tin features a vintage-inspired illustration and contains an assortment of meticulously crafted cookies, emphasizing the rich aromas of butter and wheat.
• Hyogo Prefecture ‘L’Abeille’: 60th Anniversary Commemorative Cookie Tin (Trad Tin) (18 pieces) – 3,800 yen (Limited to 30 tins, available in the Select Corner). This tin celebrates L’Abeille’s 60th anniversary with a limited-edition design. It contains two types of chocolate-sandwich cookies: "L’Abeille Cookie White Chocolate Sandwich" and "L’Abeille Cookie Milk Chocolate Sandwich." This is a rare opportunity to purchase these cookies in Tokyo.
• Tokyo ‘Strawberry Daifuku and Tea Cakes Shop Aka’: akasand (24 pieces) – 4,800 yen (Limited to 36 tins, available in the Select Corner). These cookies are made with domestic butter, homemade strawberry jam, and premium Wasanbon sugar from Tokushima, resulting in a moist and delicate flavor. The tin’s design is inspired by the Japanese painting "Morning Glory Screen."
• 【★Kanto Debut】 France ‘Maison Davy’: Palets & Galettes (Octopus Tin) (210g) – 3,500 yen. This tin features crunchy palets and galettes with a subtle sweetness and rich butter flavor. The unique octopus design of the tin makes it a collector’s item.
• Tokyo ‘Cake JP’: 〈Nenai Kodareda〉 Midnight Cookie Tin (32 pieces) – 3,000 yen (Limited to 40 tins, available in the Select Corner). This original cookie tin features a motif from the long-selling book "Nenai Kodareda." The cookies are free from wheat, eggs, and dairy, offering a crisp and crumbly texture.
• Osaka Prefecture ‘Kobato Pan Factory’: COBATO Roman Tin No.1 (5 types) – 3,132 yen (Limited to 30 tins, available in the Select Corner). These cookies offer a mature taste, inspired by Taisho Roman and retro circus themes. The tin includes speculoos with Japanese pepper and chocolate, reflecting the actual Kobato Pan Factory store.

Exclusive Offerings: Odakyu Limited Cookie Tins

The event also features exclusive cookie tins available only at this event, created in collaboration with renowned patisseries and baked goods shops.

Exclusive Tins:

• 【★Odakyu Pre-sale】 Tokyo ‘Baked Goods Shop Ashiato’: Ashiato’s Cookie Tin (Assortment of 8 types) (180g) – 3,240 yen (Limited to 80 tins, available in the Select Corner). This tin offers a pre-sale opportunity for an assortment of eight meticulously crafted treats, presented in limited-edition packaging with a branded cloth bag.
• 【★Odakyu Limited】 Tokyo ‘Patisserie Chocolaterie RECI’: Petit Sablé Salty (27 pieces) – 3,500 yen. This tin contains a generous assortment of three original cookies: Sablé Maple Pecan, Sablé Chocolat, and Sablé Café Noisette.
• 【★Odakyu Limited】 Aichi Prefecture ‘Confiturerie M’: inakan "Squirrel’s Bakery" (250g) – 4,000 yen (Limited sale from January 8th to 11th). This charming tin features a squirrel and bread motif and offers a variety of cookies with distinct flavors and textures.

For the Discerning Palate: Savory Cookie Tins for Adults

For those seeking a more sophisticated experience, the event offers a selection of savory cookie tins that pair well with alcoholic beverages, featuring ingredients like cheese, herbs, and Okinawan salt.

Savory Tins:

• 【★Odakyu Pre-sale】 Okinawa Prefecture ‘Manta Frog Ishigaki Island Cookies’: RYUKYU CHURAMAASU (5 types) – 4,850 yen. This "Salé tin" features salt sourced from the pristine seawater of the Yaeyama Islands in Okinawa, offering a melt-in-your-mouth texture that complements alcoholic beverages.
• Aichi Prefecture ‘Kokeshicakes’: Herb & Spice Cookies Box M (130g) – 3,500 yen (Limited to 30 tins, with limited sales on January 12th and 13th). This tin contains an assortment of cookies made with herbs, spices, and Japanese ingredients, offering a variety of textures and aromas.
• Kyoto Prefecture ‘Cafe Marble’: Night Cookie Tin (8 types) – 3,200 yen (Limited to 50 tins, available in the Select Corner). This tin features savory cookies with tomato, cheese, and herbs, providing a unique combination of textures and aromas.

Buyer’s Choice: A Selection of Must-Try Cookie Tins

The event’s buyers have also curated a selection of recommended cookie tins, ranging from classic favorites to highly sought-after online exclusives.

Buyer’s Recommendations:

• Hyogo Prefecture ‘Rivière’: Langues de chat (240g) – 3,150 yen. This popular tin features a charming cat design and contains delicate vanilla-scented cookies.
• Osaka Prefecture ‘Taiyō no Tō Yogashiten’: Taiyō no Kankan (10 types) (370g) – 4,200 yen (Limited to 60 tins, available in the Select Corner). This tin offers a nostalgic yet delicious assortment of ten cookies, including flower cookies, coconut, lemon meringue, and galettes.
• Nara Prefecture ‘Ginsetsu no Sato’: Ume Hitsuji (220g) – 3,726 yen. Crafted by a pottery workshop in Nara, this highly sought-after tin features an assortment of colorful cookies, including a sheep wearing a plum blossom brooch, New Year’s themed icing cookies, and fruit sandwich cookies.
• Tokyo ‘Atelier Ukai’: Petits Fours – Small Tin (148g) – 2,980 yen (Limited to 100 tins, available in the Select Corner). This tin showcases the diversity of cookies, adhering to traditional French, German, and Viennese methods while pursuing a light, melt-in-your-mouth texture.
• Mie Prefecture ‘Dominique Doucet’s Shop’: Love for Normandy ~ Deauville (350g) – 3,800 yen. This tin features an assortment of sablés made with ingredients from Normandy, France, including 100% AOP-certified premium fermented butter.
• Gifu Prefecture ‘GIN NO MORI’: Forest Blessing Cookies Petit Bois 150 size (340g) – 3,888 yen (Limited to 78 tins, available in the Select Corner). This tin, whose name translates to "small forest" in French, contains an assortment of cookies made with domestic acorn flour, offering a not-too-sweet and crumbly texture.

Event Details: Plan Your Visit

The Odakyu Sweets Journey: Cookie Wonderland will be held at the Odakyu Department Store Shinjuku, located at 1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8001. The event will take place in the 7th-floor Event Space from January 8th to January 13th, 2025. The venue will be open from 10:00 AM to 8:00 PM, except on the last day when it will close at 5:00 PM.

Access:

The Odakyu Department Store Shinjuku is conveniently located near Shinjuku Station and Shinjuku West Exit Station.

Contact:

For inquiries, please contact the Odakyu Department Store at 0570-025-888.

Further Information:

For the most up-to-date information, including potential changes to the event schedule or product availability, please visit the official website: https://www.odakyu-dept.co.jp/shinjuku/event/cookies.html

Please note that product designs and contents are subject to change. Some stores will rotate during the event period, and sweets other than cookies will also be available for purchase.

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What is Odakyu?

Odakyu is a private railway company in Japan, operating primarily in the Tokyo metropolitan area and Kanagawa Prefecture. Founded in 1923, it plays a crucial role in daily commuting for millions, providing reliable train services. Key lines include the Odakyu Odawara Line, linking Shinjuku in Tokyo to Odawara in Kanagawa, as well as the Enoshima and Tama lines. In addition to transportation, Odakyu is involved in retail and hospitality, managing department stores, hotels, and real estate. This diversification makes it an important contributor to the regional economy. The company is known for its focus on quality and customer satisfaction, regularly updating its services to meet the needs of its users.

Meijo Line 20th Anniversary Loop Completion Stamp Rally

This event celebrates two milestones: the 20th anniversary of the Meijo Line loop’s completion and the release of the movie "The Lion King: Mufasa." Participants can engage in a stamp rally, collecting stamps from designated stations along Nagoya’s Meijo Line.

Participation Details

To begin, acquire a stamp sheet, which is available at all subway stations. The objective is to collect at least three stamps from the five designated Meijo Line stations. These stations are Sakae, Kamenozue, Yagoto, Nagoya University, and Ozone. Specific stamp locations within these stations are as follows:

• Sakae Station: Outside the East Exit
• Kamenozue Station: Outside the South Exit
• Yagoto Station: Inside the North Exit
• Nagoya University Station: Outside the Ticket Gate
• Ozone Station: Inside the West Exit

Prize Redemption

Once three stamps have been collected, participants can proceed to one of two goal points to redeem their prizes. The first option is the Midland Square Cinema, where prizes can be claimed from December 13th, 2024, to January 30th, 2025, between 8:30 AM and 9:30 PM, aligning with the cinema’s operating hours. It is important to note that prize redemption is not available at Midland Square Cinema 2.

Alternatively, a special booth outside the South Exit of Kamenozue Station will be available on weekends, holidays, and during the New Year’s period from December 30th, 2024, to January 3rd, 2025. This booth will operate from 11:00 AM to 6:00 PM. Please be aware that prize redemption at this location is not available on weekdays.

Regardless of the chosen goal point, the prizes offered are identical.

Prizes

The first 5,000 participants to collect three stamps will receive an original "The Lion King: Mufasa" A5 notebook. ©2024 Disney

Furthermore, a lottery will be held for those who collect all five stamps and complete a questionnaire. Thirty winners will be selected to receive "The Lion King: Mufasa" merchandise. The specific prizes available through this lottery include a blanket, a pen holder, a bracelet, and a wooden keychain featuring Mufasa. Please note that these prizes are not for sale and cannot be chosen by the winners. ©2024 Disney

Tie-in Movie: "The Lion King: Mufasa"

This stamp rally coincides with the release of Disney’s "The Lion King: Mufasa," which is scheduled to premiere on December 20, 2024. This film explores the origin story of King Mufasa, the father who sacrificed his life to protect his son, Simba. The narrative delves into Mufasa’s childhood encounter with Scar, the antagonist responsible for Mufasa’s demise, and how this encounter shaped the orphaned Mufasa’s destiny. The story highlights the bond between Mufasa and Scar, a connection that transcends blood ties, as they embark on a journey to a new land to safeguard their pride. The film promises to reveal the "secret" within their bond that contributed to Mufasa’s rise as a great king. Presented in live-action and accompanied by a moving musical score, "The Lion King: Mufasa" is poised to be a cinematic experience.

For more information about the movie, please visit the "The Lion King: Mufasa" Official Website.

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Event Information

• Dates: December 13, 2024 (Friday) – January 30, 2025 (Thursday)
• Fee: Free
• Contact: Nagoya City Transportation Bureau Passenger Attraction Promotion Division
  • TEL: 052-972-3928
  • FAX: 052-972-3817

What is the Meijo Line?

The Meijo Line is a subway line in Nagoya, Japan, notable for its circular route that links various parts of the city. It is part of the Nagoya Municipal Subway system and provides essential transportation for residents and visitors. The line connects key locations such as Nagoya Castle, several universities, and major commercial areas. Known for its reliable service and frequent trains, the Meijo Line is a practical choice for both daily commutes and sightseeing. As it approaches its 20th anniversary in 2024, the Meijo Line remains an integral part of Nagoya’s transit network, contributing to the city’s connectivity and accessibility.

Shell Exhibition: Why Are People Fascinated by Shells?

Delving into the World of Mollusks at the National Museum of Nature and Science

The National Museum of Nature and Science in Tokyo will host a special exhibition titled "Shell Exhibition: Why Are People Fascinated by Shells?" This unique event promises to unravel the enduring allure of shells, exploring their significance in human history, their biological diversity, and the profound relationship they share with humanity.

Shells have long been integral to human existence, serving not only as a vital food source but also as materials for crafting ornaments and tools. Their influence continues to enrich our lives and cultures in myriad ways. The biological characteristics and sheer diversity of shells have captivated humanity since ancient times, sparking curiosity and wonder. This exhibition aims to introduce visitors to the essence of this profound shell world, offering a comprehensive look at their evolution, diversity, and cultural significance.

Exhibition Highlights

Prologue: The World of Shells

The term "shells" generally refers to mollusks, a group of invertebrates possessing a calcium carbonate shell. However, in a broader sense, it also encompasses those without shells. This section of the exhibition will explore the evolutionary journey of shells, examining how they were formed and how they have developed over millennia. Visitors will be introduced to the surprising diversity in the size of these fascinating creatures, setting the stage for a deeper understanding of their complexity.

Chapter 1: The Formation of Shell Diversity

Mollusks, with over 100,000 species found across the globe, exhibit remarkable diversity not only in their general body structure but also in their habitats, ecology, and shell morphology. Some species have even evolved to lose their shells entirely. This chapter provides an overview of mollusks, delving into the factors that contribute to their vast diversity. It offers a multifaceted perspective on how these creatures have adapted and thrived in various environments.

Chapter 2: The Long Relationship Between Humans and Shells – From Prehistoric Times to the Present

The relationship between humans and shells spans from prehistoric times to the present day. In times of food scarcity, shells provided a stable and reliable food source, sustaining human life. Beyond their nutritional value, shells were utilized as materials for tools, ornaments, and other essential items. They also transcended their practical uses, becoming integral to cultural practices such as religious ceremonies and recreational activities. This chapter illuminates the multifaceted roles shells have played throughout human history.

Chapter 3: The Deep Relationship Between Humans and Shells – People Fascinated by Shells

In modern times, the ultimate expression of the human-shell relationship is arguably shell collecting. Shells, being easy to preserve and maintain as specimens, have attracted numerous individuals as representative biological collections. The motivations and approaches of shell collectors vary widely, from those aiming to collect all species within a specific region to those focusing on particular taxonomic groups. This section explores the diverse ways in which people engage with shells, highlighting the passion and dedication of collectors.

Chapter 4: To Continue a Long Relationship with Shells in the Future

The long and deep relationship between humans and shells is now undergoing significant changes. Shells, which have thrived tenaciously on Earth, are increasingly affected by recent environmental changes and global fluctuations. These changes are also impacting the human relationship with shells, particularly in terms of food consumption. This chapter examines the current state of this relationship and contemplates its future, urging visitors to consider the importance of conservation and sustainable practices.

Exhibition Supervisors

The exhibition is supervised by a distinguished team of researchers from the National Museum of Nature and Science:

• Kazunori Hasegawa, Senior Researcher, Marine Invertebrate Research Group, Department of Zoology
• Takuma Haga, Senior Researcher, Environmental Changes Research Group, Department of Geology and Paleontology
• Wataru Morita, Researcher, Human History Research Group, Department of Anthropology
• Hiroshi Saito, Group Leader, Marine Invertebrate Research Group, Department of Zoology
• Yasunari Shigeta, Group Leader, Environmental Changes Research Group, Department of Geology and Paleontology

Basic Information

• Location: National Museum of Nature and Science
• Nearest Station: Ueno Station
• Address: 7-20 Ueno Park, Taito-ku, Tokyo, 110-8718, MAP
• Venue: Japan Gallery 1F, Special Exhibition Room and Central Hall
• Exhibition Period: November 26, 2024 (Tuesday) – March 2, 2025 (Sunday)
• Closed: Mondays (Tuesdays if Monday is a national holiday), December 28, 2024 (Saturday) – January 1, 2025 (Wednesday/Holiday). Open on December 23, 2024 (Monday) and February 17, 2025 (Monday).
• Time: 9:00 AM – 5:00 PM (Last entry 30 minutes before closing)
• Fees: General/University Students: 630 yen (Groups 510 yen), High school students and younger, and 65 years and older: Free. This exhibition can be viewed with the regular exhibition admission fee only. Groups consist of 20 people or more.
• Official Website: https://www.kahaku.go.jp/event/2024/11shells/

Please note that the published content may have changed. Check the venue’s or organizer’s official website for the latest information.

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What is the National Museum of Nature and Science in Tokyo?

The National Museum of Nature and Science in Tokyo is a leading institution focused on the natural sciences and the history of technology. Situated in Ueno Park, the museum provides an in-depth look at the natural world, human history, and scientific progress. Its exhibits cover a range of topics, including paleontology, zoology, astronomy, and geology. Known for its extensive collections and interactive displays, the museum also offers educational programs designed to enhance understanding of the natural and scientific realms. By preserving historical artifacts and supporting research, the museum is a valuable resource for scholars and the public, making it an important cultural and educational site in Tokyo.

Hokkaido Nouveau "Winter": A Limited-Time Culinary Event

Indulge in Winter Sweets at Tobu Department Store, Ikebukuro

The Tobu Department Store in Ikebukuro will host "Hokkaido Nouveau: Winter," a new brand showcasing the appeal of seasonal ingredients, with a particular focus on the winter season. This limited-time event, part of the Hokkaido Products Exhibition, will feature a selection of sweets that capture the essence of Hokkaido’s harsh yet beautiful winter landscape. The event will run from January 9th to January 17th, 2025, on the 8th-floor event space.

Hokkaido, known for its pristine snowy landscapes, serves as the inspiration for these delectable treats. "Hokkaido Nouveau: Winter" presents delicate madeleines and soufflés, crafted with Hokkaido milk, that showcase the skills of experienced artisans. The special packaging, designed with a beautiful winter landscape in mind, further enhances the experience.

Featured Products

Yukimushi Soufflé Snow Fromage

This special winter-only "Yukimushi Soufflé" is delivered directly from Hokkaido. Each day, 600 pieces of this unique sweet will be available for purchase at 421 yen per piece. This new sensation sweet features a slice of baked cheesecake sandwiched between fluffy, pure white soufflé dough, resembling a cheeseburger. Artisans will be on-site to finish and serve these treats fresh at the venue. Individually wrapped packages for takeout are also available, requiring refrigeration, at 1,381 yen for a set of four.

Yukimushi Soufflé Milky Snow

Another winter-exclusive, the Yukimushi Soufflé Milky Snow is made with rich Hokkaido milk and cheese. This dessert consists of fluffy white soufflé dough enveloping a rich and creamy cheese filling. It is available in limited quantities, priced at 1,181 yen for a box of four individually wrapped pieces. This product requires refrigeration.

Snow Madeleine

The newly released Snow Madeleine is a crisp madeleine that sandwiches Hokkaido butter cream and cheese cream. These madeleines, shaped like snowballs, are adorably sized to fit in your hand. They are sold at room temperature, individually wrapped and boxed, at 961 yen for a set of four.

Powder Snow Cheesecake

Available exclusively through the online shop, the Powder Snow Cheesecake is a set of three small cheesecakes designed to resemble trees covered in powder snow. The creamy, smooth texture is complemented by haskap jam, which provides a perfect balance of moderate sourness and sweetness. These cheesecakes are sold frozen and boxed, priced at 1,500 yen.

Event Details

• Location: Tobu Department Store Ikebukuro Main Store
• Nearest Station: Ikebukuro Station
• Address: 〒171-8512 Tokyo, Toshima-ku, Nishi-Ikebukuro 1-1-25, MAP
• Venue: Tobu Department Store Ikebukuro 8th floor Event Space
• Event Period: January 9th (Thursday) – January 17th (Friday), 2025
• Time: 10:00 AM – 7:00 PM
• Inquiries: Morimoto Customer Service Center, 0120-24-4181 (Monday-Friday 9:00 AM – 5:00 PM)
• Official Website: https://morimoto-hokkaidonouveau.com/location

Please note that the published content is subject to change. For the latest information, please refer to the official website of the venue or organizer.

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What is Hokkaido Nouveau?

Hokkaido Nouveau is an event celebrating the culinary heritage of Hokkaido, Japan’s northernmost island. Known for its natural landscapes and agricultural produce, Hokkaido offers a variety of seasonal ingredients. The term "nouveau," meaning "new" in French, reflects a fresh approach to presenting these ingredients. In winter 2025, Tobu Ikebukuro will feature Hokkaido Nouveau, focusing on limited-edition sweets that highlight the island’s winter produce.

Visitors can enjoy confections made from local ingredients like dairy products, fruits, and grains, which thrive in Hokkaido’s environment. These sweets showcase the region’s culinary skills and the artisans’ creativity. Hokkaido Nouveau at Tobu Ikebukuro provides an opportunity to explore the blend of tradition and innovation in Hokkaido’s food culture.

Feast Begins at Tokyo Midtown

Gochisou Hajime: A Culinary Celebration to Welcome the New Year

Tokyo Midtown, a sophisticated urban hub nestled in the heart of Roppongi, is set to host a delectable culinary event titled "Gochisou Hajime," translating to "Feast Begins." This event, running from January 2nd to January 19th, 2025, promises an array of special New Year’s meals, exquisite sushi, and luxurious course menus across several of its esteemed dining establishments. Each participating restaurant offers a unique experience, ensuring a memorable start to the new year for every palate.

Featured Restaurants and Their Offerings

HAL YAMASHITA Tokyo

Indulge in the Japanese Black Beef A5 HAL YAMASHITA Sukiyaki Meal Set for ¥8,800 (tax included). This lunch-only offering, available without a reservation, is perfect for solo diners or groups. Please note that a 10% service charge applies. As a special treat from January 2nd to 5th, guests will receive a complimentary glass of draft sparkling wine or an original non-alcoholic yuzu sparkling cocktail.

Miyagawacho Suiren

For an elegant dinner experience, the New Year’s Omakase Kaiseki with Welcome Drink <Miyabi> is available at ¥17,600 (tax included). This course requires a reservation by the previous day and is designed for two or more guests. A 10% service charge is applicable.

Tempura Yamanoue Roppongi

Savor the New Year’s Special Course "Fujyu" priced at ¥28,000 (tax included). Available from January 2nd to 5th, this dinner course includes the service charge and does not require a reservation. Additionally, guests can enjoy 180ml of Tateyama Sake for ¥1,500, a discount from the usual ¥1,800.

SUSHI TOKYO TEN,

Experience a New Year’s Omakase Course for ¥15,000 (tax included). This two-hour dining experience requires a reservation by the previous day and is available for parties of two or more from January 2nd to 5th.

Philippe Mille Tokyo

Celebrate the new year with the New Year’s Celebration Course at ¥16,500 (tax included). This lunch offering includes the service charge, and while reservations are recommended, they are not mandatory. A pairing wine option (3 glasses) is available for an additional ¥9,680.

UNION SQUARE TOKYO

Enjoy a New Year Course for ¥15,000 (tax included). This versatile option allows for same-day reservations and is suitable for two or more guests. Dinner service includes a 10% service charge. An all-you-can-drink option for two hours is available for an additional ¥4,500.

Le Pain Quotidien

Delight in the Happy New Year Bread! offering for ¥5,500 (tax included). This dinner option requires a reservation two days in advance and is available for two or more guests. The two-hour dining experience includes an all-you-can-drink option with the last order taken 30 minutes before the end.

Maruya Honten

Relish the Good Fortune Eel and Omelette Meal Set for ¥5,500 (tax included). This lunch offering is limited to 10 servings per day and is available until January 14th. No reservation is required for this special meal.

Senriba Nanshoushouron

Indulge in the New Year’s Course for ¥8,900 (tax included). This dinner option requires a reservation by the previous day and is available for two or more guests. An all-you-can-drink option is available, with the last order taken 30 minutes before the end of the two-hour period.

RIO BREWING & CO. BISTRO AND GARDEN

Enjoy a Luxury Course with Welcome Drink for ¥5,100 (tax included). This offering does not require a reservation and is available for two or more guests. An all-you-can-drink option for two hours is available for an additional ¥2,000.

Event Details

• Location: Tokyo Midtown
• Nearest Stations: Roppongi Station, Nogizaka Station
• Address: 〒107-0052 Tokyo, Minato-ku, Akasaka 9-7-1 and others (MAP)
• Event Period: January 2nd, 2025 (Thursday) – January 19th, 2025 (Sunday)
• Official Website: Tokyo Midtown

Please note that the published content is subject to change. It is recommended to check the official website of the venue or organizer for the latest information.

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What is Tokyo Midtown?

Tokyo Midtown is an urban development in the Roppongi district of Tokyo, Japan, which opened in 2007. It combines modern architecture with cultural and commercial spaces. The complex includes high-end retail shops, restaurants, art galleries, and luxury accommodations like the Ritz-Carlton Tokyo. Midtown Tower, one of Tokyo’s tallest buildings, provides views of the city skyline.

In addition to its commercial aspects, Tokyo Midtown is a cultural venue. It features the Suntory Museum of Art and 21_21 DESIGN SIGHT, both offering various exhibitions and events. The development is surrounded by greenery, including Midtown Garden, offering a peaceful retreat from city life.

Tokyo Midtown also serves as a community space, hosting events and festivals, contributing to Tokyo’s urban landscape. It offers a mix of culture, luxury, and leisure, making it a notable destination in Tokyo.

Harry Potter Mahou Dokoro POP-UP STORE in Tokyo Station

A Full Lineup of Official Harry Potter and Fantastic Beasts Merchandise

From Thursday, October 10, 2024, until Sunday, March 30, 2025, a temporary Harry Potter-themed store will operate in Tokyo Station’s Ichibangai, a popular shopping destination. Located in the underground B1 level of Tokyo Character Street, the store will offer a comprehensive selection of official merchandise from both the Harry Potter and Fantastic Beasts franchises. The store’s operating hours will be from 10:00 to 20:30 daily.

New products will be pre-released at the venue to coincide with the opening day. Additionally, an exclusive, not-for-sale "Original Tote Bag" featuring a Hogwarts Express design will be available as a special purchase bonus. This presents a unique opportunity for fans to acquire items that bring the cinematic world into their daily lives.

Purchase Bonuses

Two distinct purchase bonuses will be offered:

Bonus 1

• Contents: One "Sticker" (out of eight possible designs, not for sale)
• Eligibility: Customers who spend 3,300 yen (tax included) or more in a single transaction.
• Period: Starting Thursday, October 10, 2024, and continuing while supplies last.
• Eligible Store: Harry Potter Mahou Dokoro POP-UP STORE in Tokyo Station
• Note: One sticker will be randomly selected and given per transaction.

Bonus 2

• Contents: One "Original Tote Bag" (not for sale)
• Eligibility: Customers who spend 7,700 yen (tax included) or more in a single transaction.
• Period: Starting Thursday, October 10, 2024, and continuing while supplies last.
• Eligible Store: Harry Potter Mahou Dokoro POP-UP STORE in Tokyo Station
• Note: One bag will be given per transaction. Customers spending 7,700 yen or more will receive both one sticker and one tote bag.

Basic Information

• Location/Nearest Station: Tokyo Station Ichibangai, Tokyo Station
• Address: 〒100-0005 Tokyo, Chiyoda-ku, Marunouchi 1-9-1, MAP
• Venue: Tokyo Station Ichibangai Tokyo Character Street B1
• Event Period: 2024/10/10(Thu) – 2025/03/30(Sun)
• Time: 10:00 – 20:30
• Official Website: Warner Bros. Wizarding World

Please note that the published content is subject to change. For the most up-to-date information, please refer to the official website of the venue or organizer.

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What is Tokyo Station’s significance as a retail destination?

Tokyo Station is a key transportation hub and a notable retail destination for both locals and tourists. Its importance stems from its central location and the variety of shopping experiences it offers. As one of Japan’s busiest stations, it serves as a gateway to the city, making it an attractive spot for retail businesses. The station hosts a network of shopping areas, including Tokyo Station City, which features a range of shops from luxury boutiques to specialty stores.

The station’s underground shopping streets, such as First Avenue Tokyo Station, are popular for their themed zones, including Character Street, where fans can find exclusive merchandise. This makes Tokyo Station an ideal location for pop-up shops, offering access to a high volume of foot traffic and a diverse customer base interested in unique and limited-edition items.

Additionally, Tokyo Station’s architectural features and historical significance enhance its appeal. The restored red brick facade of the Marunouchi Building and the modern GranTokyo North and South Towers offer a blend of old and new, enriching the shopping experience. This mix of convenience, variety, and cultural interest makes Tokyo Station a noteworthy destination for shopping in the heart of Tokyo.

Goldfish New Year: An Auspicious Encounter with Goldfish at the Art Aquarium Museum GINZA

A Unique Way to Celebrate the New Year

The Art Aquarium Museum GINZA is offering a unique way to celebrate the New Year with its "Goldfish New Year" event. For a limited time, visitors can view approximately 100 varieties of goldfish, long considered symbols of financial fortune, good luck, and protection from evil. The museum will be offering a special New Year’s ticket for 2,025 yen, limited to the first 2,025 people. This represents a discount of up to 675 yen compared to the regular same-day ticket price of 2,700 yen.

Goldfish Varieties and Symbolism

Among the many varieties on display, the "Tamakogane," with its radiant gold color, is thought to be particularly auspicious for increasing financial fortune. The "Tancho," known for its striking red and white coloration, is another highlight. Additionally, goldfish with red and white colors and those with "Fuku" (fortune) and "Daruma" in their names will be featured, adding to the festive atmosphere.

Exclusive Goldfish-Themed Merchandise

The museum shop offers a curated selection of goldfish-themed goods, providing visitors with the opportunity to take home a piece of this unique experience.

Featured Items:

• Kutaniyaki Goldfish: These traditional Japanese ceramics, crafted in the southern part of Ishikawa Prefecture, feature vividly colored goldfish designs. Prices start at 14,300 yen (tax included).
• Goldfish Omikuji: For 495 yen (tax included), visitors can try their luck with a goldfish-themed fortune for 2025. These charming items can also serve as decorative ornaments.
• Tenugui by Kamawanu: These traditional Japanese hand towels, with a history dating back to the Heian period, are available in designs featuring auspicious red and white plum blossoms and the "Mi" (snake), the zodiac sign for 2025. Prices range from 1,100 yen to 1,760 yen (tax included).

New Year’s Special Ticket Details

A limited number of 2,025 special New Year’s tickets will be available for purchase from December 20th, 2024, to January 1st, 2025. These tickets, priced at 2,025 yen, offer a significant discount compared to the regular same-day ticket price. The tickets are valid for entry between January 2nd and January 7th, 2025.

Event Details

• Venue: Art Aquarium Museum GINZA
• Address: Ginza Mitsukoshi New Building 8F, 4-6-16 Ginza, Chuo-ku, Tokyo 104-0061 (MAP)
• Nearest Station: Ginza Station
• Event Period: January 2nd, 2025 (Thursday) – January 7th, 2025 (Tuesday)
• Hours: 10:00 AM – 7:00 PM (Last entry at 6:00 PM)
• Fees:
  • Web Ticket: 2,500 yen
  • Same-day Ticket: 2,700 yen (Available on the 9th floor of the Ginza Mitsukoshi New Building)
• Official Website: https://artaquarium.jp/news/detail/202412204083/

Please note that the event schedule and details are subject to change. Visitors are encouraged to check the official website for the most up-to-date information.

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The Role of Goldfish in Japanese New Year Traditions

In Japanese culture, goldfish symbolize prosperity and good fortune, making them significant during New Year celebrations. This symbolism is linked to the appreciation of nature, a key aspect of Japanese tradition. The movements and colors of goldfish are associated with tranquility and positive energy, aligning with New Year themes of renewal and hope.

During the New Year, goldfish motifs are common in decorations and festivities in Japanese households and establishments. This practice is thought to attract good luck and ward off negative influences for the coming year. The goldfish’s connection to water, a purifying element, enhances its role in symbolizing fresh beginnings and the cleansing of past misfortunes.

At the Art Aquarium Museum Ginza’s Goldfish New Year 2025, the exhibition highlights the beauty of these creatures and offers a cultural experience that celebrates the blend of art, nature, and tradition. By exploring various goldfish types, visitors can appreciate their cultural significance and the positive symbolism they bring to the New Year.