Yeoncheon Chrysanthemum Festival

🗓️ 2026.10.16 ~ 2026.10.25

The 8th Yeoncheon Chrysanthemum Festival is an autumn festival hosted by Yeoncheon-gun and organized by the Yeoncheon-gun Agricultural Technology Center, held around the Jeongok-ri Ruins in Yeoncheon. This year’s edition adopts the theme “The Breath of Goguryeo, Blooming as Chrysanthemums,” using the historical and cultural space of the ruins as the setting for a broad range of chrysanthemum landscapes. What distinguishes this festival from other chrysanthemum exhibitions is that the displays are not isolated from their surroundings — the venue is planned to include large-scale chrysanthemum installations, themed photo zones, and exhibition and experience spaces that draw directly on Goguryeo imagery, blending autumn color with local heritage.

The festival is structured as a regional tourism-type event, designed so that a wide range of visitors, families in particular, can take in the autumn chrysanthemum scenery while also encountering Yeoncheon’s history, culture, and local agriculture. Visitors can participate directly in hands-on experience programs and photo spaces, browse and purchase local agricultural specialties, and stop at food areas and food trucks. A dog playground is also operated, making the event accessible to those traveling with their pets.

Main Programs

• Chrysanthemum landscape exhibition
• Goguryeo Fortress themed representative photo zone

Side Programs

• Goguryeo themed exhibition and experience
• Costume experience
• Instant photos and photo services

Consumer Participation Programs

• Operation of visitor-participatory experience zones

Other Details

• Local agricultural specialty sales and promotion
• Food and food truck operations
• Dog playground operation

Admission Fees

Category	Fee
General Individual	5,000 won
General Group	4,000 won
Discounted Individual	3,000 won
Discounted Group	2,000 won

※ Paid visitors receive a refund of the admission fee amount in Yeoncheon Love Gift Certificates. The system operates in a way that links festival viewing with consumption within the region, effectively returning the cost of entry to visitors as spending power at local businesses.

Practical Information

📍 Address: 1510 Yangyeon-ro, Jeongok-eup, Yeoncheon-gun, Gyeonggi-do

🛏️ Accommodation near the event

💰 Fee: Paid

📞 Inquiry: 031-839-4259

What is Goguryeo?

Goguryeo was an ancient kingdom that existed from 37 BCE to 668 CE. It was one of the Three Kingdoms of Korea, along with Baekje and Silla. Among the three, it controlled the largest territory. At its height, its lands extended from the central Korean Peninsula into much of Manchuria and parts of northeastern China, making it a significant East Asian power.

The kingdom is known for its conflicts with the Sui and Tang dynasties. Goguryeo successfully resisted several large Sui invasions and held out against Tang campaigns before finally being defeated in 668 by a combined Silla-Tang force. The surviving tomb murals, metalwork, and stone fortifications from this period give a concrete sense of the kingdom’s political and cultural life.

In Yeoncheon, Goguryeo’s presence is still visible. The area was part of the kingdom’s southern frontier, and it contains mountain fortresses and defensive walls associated with that role. The Chrysanthemum Festival, held in Yeoncheon each autumn, is centered on the flowers in bloom. It also draws visitors to the nearby historic sites, where the remains of these fortifications can be seen in the surrounding landscape.

Yeongdong Nangye Gugak Festival

🗓️ 2026.10.15 ~ 2026.10.18

Food information at the festival venue is based on the previous year’s (2025) festival content, and the 2026 festival content is currently being updated.

The Yeongdong Nangye Gugak Festival is an annual cultural and artistic performance festival held in Yeongdong-gun, Chungcheongbuk-do, to commemorate the musical achievements of Master Nangye Park Yeon and to promote Gugak—Korean traditional music—as a cultural heritage worth preserving. Gugak encompasses a broad spectrum of Korean music, from refined court traditions to communal village percussion, and it is precisely this range that the festival puts on display. Now in its 57th edition, the event aims to build on the legacy of the 2025 Yeongdong World Gugak Expo by championing Gugak as a heritage of the Republic of Korea on the global stage, with an eye toward what organizers describe as the second revival of Hallyu, the Korean Wave.

The festival positions itself as the only Gugak festival in the country, one that attempts to modernize the succession of traditional performing arts through both preservation and reinvention. Its program pairs rigorous traditional presentations with fusion experiments, and it makes room for hands-on learning that lets visitors engage with instruments, dress, and customs directly. At the same time, it functions as a local tourism asset, with offerings shaped by the region’s character, and it aims to bring the county’s residents together by raising cultural participation and encouraging voluntary involvement.

Main Programs

• Opening and closing ceremonies
• Authentic Gugak performances, covering court and folk repertory
• Fusion Gugak performances, which blend traditional music with contemporary styles
• World folk dance performances, offering an international counterpoint to the Korean program
• Children’s performances designed for younger audiences

Side and Linked Programs

• The 21st Chupungnyeong Song Festival, named after the historic mountain pass in the region
• National Pungmul (Traditional Percussion) Competition, a showcase of Korea’s communal percussion tradition
• Yeongdong-gun Eup/Myeon Pungmul Competition, a local contest among the county’s townships
• Gugak Broadcasting Station, where visitors can experience the atmosphere of a Gugak radio broadcast
• Hanbok Experience, a chance to wear traditional Korean clothing
• “I am a Singer” Karaoke, an open stage for visitors who want to sing

Consumer Participation and Experience Programs

• Traditional Play Healing Festival, focused on rest and recreation through traditional games
• Challenge! Gugak Golden Bell, a quiz competition inspired by the long-running television quiz show, testing knowledge of traditional music
• Eco-friendly Kids Playground, a play area for children built with environmentally friendly materials
• Gugak Instrument Making and Playing Experience, hands-on workshops where visitors can build and play traditional instruments

Other Contents

• Digital Gugak Museum, a digital exhibition space for Gugak heritage
• Gugak Theme Park, themed installations interpreting Korean traditional music
• Gugak Photo Zone, designated photo spots styled around the festival’s aesthetic

With free admission and programming that spans performance, participation, and play, the festival offers a compact four-day window into Korea’s traditional music culture.

Visitor Information

📍 Address: 117 Yeongdonghealing-ro, Yeongdong-eup, Yeongdong-gun, Chungcheongbuk-do

🛏️ Accommodations near the event

💰 Admission: Free (some experience programs cost between 5,000 won and 15,000 won)

📞 Inquiry: 043-745-8917

🖥️ Homepage: https://xn--989aomz2fs84a4hdfuk.com/

What is Nangye?

Nangye is the pen name of Park Yeon, a scholar-musician of the early Joseon dynasty. It is not a genre of music or an instrument. Born in Yeongdong in 1378, Park Yeon worked under King Sejong on the court music of his time: refining ritual pieces, tuning instruments, and helping to standardize performance practices. These efforts gave the court a stable musical repertory and established a framework for Korean traditional music that later generations built on.

The name Nangye was later attached to the Gugak Festival in Yeongdong, Park Yeon’s hometown. The 2026 edition continues that connection. Its concerts and events draw on the court tradition Park Yeon helped shape, including daegeum melodies, percussion, and ensemble repertory that remain part of gugak today. The festival is not an attempt to recreate the fifteenth century. It is a chance to hear how that tradition has been preserved, adapted, and performed in the present. For listeners unfamiliar with Korean court music, it offers a direct way into a repertory with a long, documented history—one that begins, in significant part, with the work of a single musician from Yeongdong.

Gwangju Seochang Silver Grass Festival

🗓️ 2026.10.15 ~ 2026.10.18

The Gwangju Seochang Silver Grass Festival is a representative nature healing festival of the Namdo region, set in the Yeongsan River area. It combines cultural art performances, experiential events, sunset runs, and unique photo zones with the area’s natural silver grass. Visitors can walk through the Seochang fields’ sunset and silver grass paths—one of the eight scenic views of Seo-gu—and experience the only nature festival held in a city center in the Namdo region.

This year’s edition runs for four days, from October 15th to 18th, under the theme “A Walk into Autumn Delivered by Silver Silver Grass.” The program turns walking and sound into content, with offerings such as the Silver Grass Path Where Melodies Flow, the SG Silver Grass Field Lounge with LP music, soundscape sessions, and a sound walking map-making activity. It also includes festival-exclusive events such as “Find the Rest King!” and the “Wal-Wal Run.”

The festival is organized into the following program categories:

1. Representative Programs

• Silver Grass Path Where Melodies Flow
• Step-by-Step Silver Grass Expedition
• SG Silver Grass Field Lounge
• Find the Rest King
• Sunset 530

2. Theme Programs

• Silver Grass Soundscape
• Wal-Wal Run!
• Making a Sound Walking Map
• Emotional Trolley Bus Trip
• Silver Grass Photo Zone

3. Performance Programs

• Silver Grass Busking
• Sunset Live
• Family Healing Performance
• Resident Participation Festa

4. Experiential Programs

• Silver Grass Field Experience Playground
• Visiting Social Economy Connection Market
• Seochang Village Tour

5. Linked Events

• 2026 Gwangju Seochang Silver Grass Sunset Marathon
• 16th Bitgoeul Literary Contest
• Korea Racing Authority Horse Riding Experience

6. Visitor Convenience

• Information: General Information Center, Gwangju Tourism Information Center, Seo-gu Tourism Information Center
• Food: Seochang Tavern, 1,000-won Guksu (Noodles), Senior Cafe, F&B Flea Market
• Convenience: Shared Bicycle Rental Station

📍 Address: 377 Seochangduk-gil, Seo-gu, Gwangju Integrated Special City, Jeonnam (Byeokjin-dong)

🛏️ Accommodations near the event

💰 Fee: Free admission (Some paid experiences – food, certain activities)

📞 Inquiry: 062-350-4792

⭐️ Instagram: instagram.com/sg.festival

🖥️ Website: www.seogu.gwangju.kr

What is silver grass?

Silver grass—eoksae in Korean—is a tall perennial bunchgrass native to East Asia. It grows in dense clumps, with slender leaves that arch outward and, from late September through November, feathery flower heads rising above the foliage. The plumes are pale beige to silver, and in low autumn light they stand out clearly against hillsides and fields. The plant is common along roadsides, riverbanks, and abandoned farmland, where it establishes quickly and requires little care.

In Korea, silver grass has long been part of the seasonal landscape. Its flowering coincides with harvest time, and the dried stems have traditionally been used for thatching and weaving. The sound of wind moving through a stand—a continuous, dry rustle—is also a familiar autumn sound in rural areas. None of this requires treating the grass as a symbol. It is simply a plant that is easy to see and easy to hear, and it happens to be at its best when the weather cools.

At the Gwangju Seochang Silver Grass Festival, the grass is the main attraction. The festival site consists of open fields and mowed pathways through large stands of silver grass, allowing visitors to walk among the plumes rather than only view them from a distance. Typical festival offerings include photo spots, evening lighting, and local food stalls, but the central experience is straightforward: walking a path lined with silver grass and looking at it. Because the plant is tall—often over a meter and a half—it can enclose a walkway and change the scale of the surrounding landscape. That alone is a good reason to visit in late autumn. The festival runs for a limited period, and the grass fades quickly after the first strong winds or frost, so timing matters.

Hoengseong Hanwoo Beef Festival

🗓️ 2026.10.07 ~ 2026.10.11

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Hoengseong Hanwoo Beef Festival

🗓️ 2026.10.07 ~ 2026.10.11

The 22nd Hoengseong Hanwoo Beef Festival is a representative stay-over tourism festival of Korea, held for five days from October 7 to 11, 2026, in the Seomgang-dunchi area of Hoengseong-gun, Gangwon State. The festival runs under the slogan ‘Delicious, Stay, Shine and the theme ‘A Lingering Autumn, Hoengseong, the City of Shining Taste!’. Its purpose is to promote the excellence and brand competitiveness of Hoengseong Hanwoo beef nationwide and to revitalize the local economy. It is hosted and organized by the Hoengseong Culture and Tourism Foundation.

The festival consists of 14 programs across three themes: food, culture/arts, and experience. It operates as a time-expansion festival that extends the duration of stay by linking daytime (10:00~18:00) and nighttime (18:00~21:00) programs, and it is a win-win festival in which local merchants, farms, and residents participate together. Visitors can move from daytime food and market programs into evening performances and late-night fireworks without the schedule breaking momentum.

Main Programs

• Elegant (牛) Music Festa: Performances by popular singers and local art groups, daily 19:00~21:00 at the main stage.
• Cosmic (牛) Fireworks Show: Large-scale multimedia fireworks production performance, October 7 and 10 at 21:00 (2 times).
• Opening and Closing Ceremonies: October 7 (Opening) and October 11 (Closing).

Side Programs

• Hoengseong Hanwoo Grilling Areas (3 locations): Operated by Livestock Cooperative, Nonghyup, and Hanwoo Cooperative, self-service restaurant style, always available.
• Hoengseong Hanwoo Sales Outlets (3 locations): All cuts of Hanwoo beef are sold, always available.
• Hoengseong Mat-madang Food Zone: Food booths with participation from local shops, always available.
• Hoengseong Local Farm Market: Direct transaction market for agricultural and special products with participation from local farms, always available.

Event Information

📍 Address: Bukcheon-ri, Hoengseong-eup, Hoengseong-gun, Gangwon State

🛏️ Accommodation near the event

💰 Fee: Free (Food items at Hanwoo grilling areas, sales outlets, etc., are separately paid)

📞 Inquiry: 033-808-8007
033-808-8009

What is Hanwoo beef?

Hanwoo (한우) is the native cattle breed of Korea, raised on the Korean Peninsula for generations. The name simply means “Korean cow.” The beef is valued for its fine marbling, which gives cooked cuts a tender texture and a mild, slightly sweet flavor.

The production process differs from conventional beef systems in several respects. Hanwoo cattle are typically raised for a longer period—often 30 months or more—before slaughter. The extra time allows intramuscular fat to accumulate gradually in thin, even layers throughout the lean meat. When cooked, this fat renders and keeps the meat moist without needing added butter or oil. The result is a clean, beefy flavor with a faint sweetness, and it does not depend on heavy sauces or aggressive seasoning.

In Korea, Hanwoo also has a social role. It is commonly served at holidays, weddings, and family gatherings, and the choice of cut is often tied to the occasion. The government operates a strict grading system for Hanwoo carcasses, with the top grades—1++ and 1+—reserved for carcasses with the most consistent marbling and overall eating quality. Hoengseong, a county in Gangwon Province with a long history of cattle farming and a relatively clean mountain environment, is one of the more well-regarded production areas. Its annual Hanwoo festival gives visitors the chance to compare beef from different farms in one place.

Common ways to eat Hanwoo include grilled sirloin, thinly sliced brisket for hot-pot dishes, and slow-braised short ribs. Each method suits a different part of the animal: grilling works well with naturally tender, well-marbled cuts, while braising draws flavor from tougher cuts with more connective tissue. The flavor is distinct from both American grain-fed beef and Japanese wagyu, although all three are prized in different ways for their fat. For anyone trying to understand Korean beef, Hanwoo is a good place to begin.

Jinju Namgang Lantern Festival

🗓️ 2026.10.03 ~ 2026.10.18

The Jinju Namgang Yudeung Festival is a profound cultural experience that blends historical commemoration with modern artistic expression. To understand the event, one must look to its origins during the Battle of Jinju Fortress—one of the three major victories of the Imjin War—where floating lamps, or yudeung, were utilized on the Namgang River as critical military signals to communicate with righteous armies stationed outside the fortress walls and as a poignant method for family members to convey greetings to one another.

This tradition was preserved by the citizens of Jinju through the ‘Yudeung Contest,’ a component of the ‘Gaecheon Arts Festival’ that began in 1949 and served as the precursor to the comprehensive regional arts festivals now seen across Korea. While it functioned as a subset of a larger event for decades, the celebration has been held independently as the ‘Jinju Namgang Yudeung Festival’ since 2000. Today, the act of floating lanterns has been sublimated into a global pursuit of peace, love, and happiness, allowing visitors from across the world to share in the fulfillment of collective wishes. Every autumn, the “City of Light and Peace” transforms the Namgang River and the Jinju Fortress area into a luminous spectacle that invites visitors to reflect on the historical gravity contained within the scenery.

Event Programming

The festival is structured to offer a variety of visual and interactive experiences, ranging from large-scale installations to individual participation.

1. Main Programs
The core of the festival consists of massive visual displays, including both floating lantern exhibitions on the river and land lantern exhibitions throughout the grounds. The experience is further enhanced by modern technology and pyrotechnics via the drone light show and water fireworks.

2. Side Programs
Visitors can witness the night parade, which brings the lanterns to life through movement. Additionally, from October 9th to October 18th, the event coincides with the Gaecheon Arts Festival and the Korea Drama Festival, providing a dense concentration of cultural activity.

3. Consumer Participation Programs
The festival encourages active engagement rather than passive observation. Guests may participate by hanging wish lanterns, releasing their own floating lanterns onto the water, or experiencing the unique sensation of crossing the floating bridge.

4. Other Content
For those seeking a different perspective of the illuminated landscape, cruise ship experiences are available.

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*The following festival food information is from the previous year’s (2025) festival; food information for the 2026 festival is currently being updated.*

Visitor Information

📍 Address: 626 Namgang-ro, Jinju-si, Gyeongsangnam-do (Bonseong-dong)

💰 Fee: Free

📞 Inquiry: 055-761-9111, 055-755-9111

🛏️ Accommodation near the event

⭐️ Instagram: https://www.instagram.com/yudeung_festival/

🖥️ Homepage: https://yudeung.com/

The Namgang River runs through Jinju, a city in South Korea’s South Gyeongsang Province. It is part of the Nakdong River system and flows between the old city center and low hills. On its eastern bank stands Uiam Rock, a granite cliff that overlooks a narrow bend in the river. The site was used as a defensive position during the Joseon period, and it remains one of Jinju’s best-known landmarks.

The river is closely tied to the city’s history. During the Imjin War (1592–1598), battles for Jinju Fortress took place along these waters. At night, lanterns were floated downstream to relay signals between military units. This practice is the basis for the annual Jinju Namgang Lantern Festival, held each October. During the festival, hundreds of lanterns are set on the river, ranging from traditional dragons and boats to modern designs. The event also includes ceremonies for those who died in the city’s wars.

For most of the year, the Namgang is an ordinary urban river. Walking and cycling paths run alongside it, and the area around Uiam Rock and Chokseongnu Pavilion is a popular destination. The river is also managed for flood control, with levees and bridges determining much of its course through the city. Its significance comes less from scenery than from the way daily life, history, and infrastructure meet at the water’s edge.

Yangjae Art Salon

🗓️ 2026.10.02 ~ 2026.10.25

Running from October 2 to October 25, 2026, Yangjae Art Salon is a multi-program cultural festival set along Yangjaecheon Stream in Seocho-gu, Seoul. Across 24 days, the stream-side venue hosts performances, markets, workshops, and dining under a changing autumn landscape, with a new theme shaping the program each week. The festival is built around five zones: a waterside stage, a handicraft market along the stream path, a grass plaza, a food truck area beneath Yeongdong 1st Bridge, and a weekly special program lineup. It is designed as a place where small business owners, local residents, and visitors mingle around art and relaxation in nature — for guests, that means a 24-day open-air event with free admission, from live busking to handmade goods.

Sunset Stage

The Sunset Stage is the festival’s waterside performance venue. It hosts busking acts across a range of genres, as well as special stage performances, and the program also includes Yangjaecheon Karaoke. With the stream as a backdrop, the stage becomes the natural focal point for the event’s evening hours.

Yangjae Atelier

Yangjae Atelier runs along Yangjaecheon-gil as the festival’s handicraft hub. Its core is a flea market featuring a total of 55 teams, accompanied by hands-on art experiences. This is the zone for meeting independent makers, watching them work, and buying handmade pieces. Because the market shifts with each weekly concept, returning visitors will find a different set of participants and products from one week to the next.

Healing Lounge

Healing Lounge is a grass plaza where the festival’s more relaxed activities are gathered. Special programs and photo zones fill the space, and the air balloon photo zone ‘Yangjae-rong’ stands as its main attraction. The name makes the purpose clear: this is the area for staying a while, sitting on the lawn, and taking in the atmosphere without an itinerary.

Bridge Dining

Bridge Dining is set beneath Yeongdong 1st Bridge, where eight food truck teams and a food & beverage area serve a variety of food. The zone lets visitors eat without leaving the festival grounds, and its location along the stream makes it easy to eat with a view of the water.

Special Programs

The weekly concepts structure the festival’s special programs. The lineup is subject to change depending on the week, so checking the schedule before a visit is recommended.

• Garden WEEK: Gardening on Wheels & Flower Arrangement Salon
• Glocal WEEK: Yangjaecheon Coffee Run, Glocal Booths
• One-Stitch WEEK: Death Stitching Club X Special Market, Workshops & Citizen Participation Flea Market
• Local WEEK: Closing Ceremony

Practical Information

• 📍 Address: Yangjae-dong, Seocho-gu, Seoul
• 🛏️ Accommodations near the event
• 💰 Fee: Free (excluding flea market products)
• 📞 Inquiry: 02-6951-0291
• ⭐️ Instagram: https://www.instagram.com/salon_in_yangjaecheon/
• 🖥️ Homepage: https://yangjaeartsalon.co.kr/

Yangjaecheon Stream

Yangjaecheon Stream runs through southern Seoul, from the foothills of Gyeonggi Province down to the Han River. It was restored as an ecological waterway rather than left as a concrete drainage channel, and today its banks are lined with willows, grass, and walking and cycling paths. There is no entrance gate or ticketed area; the stream is simply part of the city. Joggers use the paths in the morning, families picnic on the banks in the afternoon, and in the evenings people sit by the water or cross the bridges on their way home. In spring the cherry trees draw large crowds; in summer the tree cover provides shade.

The stream also works as a public venue. Its banks are wide and flat enough for markets, festivals, and performances. This is why the Yangjae Art Salon 2026 is being held there. The event will place installations and stages along the stream, so visitors move from one work to the next without a hard separation between art and daily life. The space is not transformed into an immersive dreamscape; it remains a working stream with people jogging past the art, vendors selling food, and the usual sounds of the city in the background. For the duration of the salon, the stream will simply be where the event happens—and, for its regular users, where it has always been.

Sancheong Traditional Herbal Medicine Festival

🗓️ 2026.10.02 ~ 2026.10.11

*The food contents of the festival listed below are from the previous year’s (2025) festival; food contents for the 2026 festival are currently being updated.*

The 26th Sancheong Oriental Medicine & Herb Festival is an oriental medicine and wellness festival rooted in the value of the “Dongui Bogam,” a UNESCO Memory of the World, and the pristine natural environment of Jirisan Mountain. In the Dongui Bogam Village area, it introduces the history and culture of traditional Korean medicine and runs a wide range of content themed around health and healing, including experiences, exhibitions, and performances.

The festival’s themed programs—Sancheong Hyemineseo, My Body’s Herbal Medicine Experience, and the Oriental Medicine Wellness Pavilion—are designed to let visitors directly experience anti-aging and a healthy living culture. Alongside these programs, the event offers local food, cultural performances, and family participation activities that people of all ages can enjoy together. It also serves as a venue to introduce Sancheong’s oriental medicine and herb resources, anti-aging industry, and health and healing tourism resources to domestic and international audiences. By expanding content for foreign tourists and strengthening overseas promotion, the festival aims to grow into a global event beyond Korea.

Festival Programs

Official Events

• Opening Ceremony
• Closing Ceremony

Themed Events

• Sancheong Hyemineseo
• My Body’s Herbal Medicine Experience
• Oriental Medicine Wellness Pavilion

Performance Events

• Sancheong Wellness Retreat Parade
• K-Hallyu Festival
• World Culture Festival
• Street Herb Sellers
• Keundeul Madanggeuk (traditional outdoor play) performances and other linked events by stage

Experience Events

• K-Herb Demon Hunters Stamp Tour
• Children’s Oriental Medicine School
• Town/Township Local Experience Zones
• Sancheong Herb Treasure Hunt
• Crown Haitai Snack Imagination Playground
• Silent Yoga, etc.

Exhibition Events

Permanent exhibitions:

• Expo Theme Pavilion
• Sancheong Korean Medicine Museum
• Sancheong Herb Pavilion

Sales Events

• Agricultural and Special Product Market
• Herb Market
• Handicraft Exhibition and Sales Market, etc.

Other Events

• Wellness Retreat Business Round Table

Visitor Information

📍 Address: 45-6 Donguibogam-ro 555beon-gil, Geumseo-myeon, Sancheong-gun, Gyeongsangnam-do

🛏️ Accommodations near the event

💰 Fee: Free (Some paid)

📞 Inquiry: 055-970-6670~1

⭐️ Instagram: https://www.instagram.com/scherbfest/

🖥️ Website: http://scherb.or.kr/

Sancheong County sits at the southern edge of Jirisan, in South Gyeongsang Province. It is known for herbal medicine, and the reason is largely geographic: the mountain climate, water, and soil support hundreds of medicinal plant species—over 700 by most counts. Knowledge of how to grow and use these plants has been passed through families and local practitioners, and it remains a practical part of the area’s economy.

The county’s most visible event is the annual Sancheong Traditional Herbal Medicine Festival, where wild ginseng and locally grown herbs are displayed. The festival shows how the plants are processed and used, from drying and boiling to making ointments and decoctions.

Jirisan provides the second reason people come. The county is a base for walking trails into the mountains, along forested ridges and valleys. For visitors, the experience is straightforward: hiking, herbal markets, and small restaurants serving local food. Sancheong is not a resort in the usual sense, but the mountain landscape and the herb trade give it a character few other places in the country have.

Gimje Horizon Festival

🗓️ 2026.10.01 ~ 2026.10.05

The following information regarding food at the festival grounds is based on the previous year’s (2025) festival; information for the 2026 festival is currently being updated.

Set against the vast golden fields of Gimje, the Gimje Horizon Festival is the only honorary representative cultural tourism festival in Korea, as designated by the Ministry of Culture, Sports and Tourism, to be built around traditional farming culture. Its main stage is Byeokgolje, the oldest and largest irrigation facility in the country, and the festival draws on this heritage to offer visitors a full immersion in rural life: cooking rice on a traditional hearth, catching grasshoppers, harvesting rice, and threshing grain by hand. The program also includes the nation’s first Presidential Cup National Nongak (farmers’ music) Competition, along with time-honored folk events such as the Twin Dragon Play, rooted in the legend of Byeokgolje, and the Ipseok Tug-of-War, a ritual prayer for a bountiful harvest—both of which welcome on-site participation.

Main Programs

Presidential Cup Horizon National Nongak Competition

The only Presidential Cup competition among national festival competitions, where nongak teams representing their regions from across the country come together to compete. Visitors can feel the essence of traditional Korean farmers’ music in a single venue, as the country’s finest performers of this vibrant folk tradition vie for the highest honor.

Byeokgolje Legend Twin Dragon Play

A representative traditional event and cultural performance based on the twin dragon legend associated with Byeokgolje, the very stage on which the Gimje Horizon Festival unfolds. The play features situational play performances with the participation of residents from Buryang-myeon, Gimje-si, lending the retelling of the ancient story a distinct local authenticity.

Bountiful Harvest Prayer Ipseok Tug-of-War

A representative traditional event and cultural performance operated with the participation of residents from Gyowol-dong, Gimje-si. Based on a traditional folk game performed to pray for a bountiful harvest on the first full moon of the lunar year, it invites festival-goers to join the pull and take part in the collective wish for abundance.

Experience Programs

Land Art Zipline Experience

A unique leisure sports experience crossing over the large-scale land art (rice paddy experience center) created at Byeokgolje. It pairs the thrill of ziplining with sweeping views of the festival’s iconic rice paddy artworks.

Cooking Rice in a Traditional Hearth

A hands-on experience where families cook cauldron rice in a small traditional hearth and sit down to eat it together. It offers a genuine taste of everyday farming life, equal parts educational and heartwarming.

Horizon Kite Flying

The largest kite-flying program in the country, in which various kites are flown simultaneously across the open field. The sight of countless kites rising into the sky captures the festival’s expansive, horizon-wide spirit.

Side Programs

LED Land Art

At nightfall, the land art—which depicts Ssarikong-i, the festival’s character, wearing Hanbok—becomes a glowing landscape, illuminated with lighting that matches the festival’s theme. It welcomes visitors with the abundance and warmth of the horizon after dark.

Ssarikong-i Bale Art Exhibition

A bale art exhibition that conveys the festival’s sensibility, displaying a range of drawings from the Ssarikong-i character to popular characters. The straw-bale artworks add a rustic, playful character to the festival grounds.

Horizon Final Fantasy Show

The highlight of the festival night: a grand media show combining lasers, lighting, fireworks, and multimedia. It serves as a spectacular closing attraction that brings each day of the festival to a memorable end.

Food and Other Information

• Regional Specialized Food Booths: Representative foods from Gimje’s towns, townships, and villages, along with dishes from top local restaurants selected through the ‘Matbo-jago Competition’—an initiative to identify Gimje’s best restaurants and eradicate poor-quality food at regional festivals.
• Horizon Majung Street: Snack booths catering to the younger generation, offering a lively street-food experience on the festival grounds.
• Agricultural and Special Products Direct Market: A market selling raw agricultural, livestock, and fishery products, processed goods, and special products produced in Gimje, allowing visitors to take home a taste of the region.

📍 Address: 442 Byeokgolje-ro, Buryang-myeon, Gimje-si, Jeonbuk Special Self-Governing Province

🛏️ Accommodation near the event

💰 Fee: Free (Some programs have a fee)

📞 Inquiry: 063-540-3172

⭐️ Instagram: https://www.instagram.com/gimjehorizonfestival/

🖥️ Website: http://festival.gimje.go.kr/

Gimje, a city in North Jeolla Province, sits at the center of one of South Korea’s main rice-producing regions. The Gimje Plain, one of the country’s largest areas of continuous farmland, has long been cultivated through irrigation systems and coordinated village labor. The plain’s broad, flat fields give the city its nickname—often rendered as the “granary of Korea”—and provide the setting for the annual Horizon Festival.

Farming traditions are still visible in Gimje. Local events preserve practices such as juldarigi, a tug-of-war game, and the use of durumi, traditional weeding tools. Rice-planting and harvest songs are performed during the farming calendar, and the Dongjin River continues to supply water to the surrounding fields. In autumn, the ripened rice turns the plain golden, a seasonal change that attracts visitors and photographers.

The city also maintains physical evidence of its agricultural history. Irrigation ponds, dikes, and historical farming implements are displayed at local museums and heritage sites, offering a concrete record of how the region adapted to its environment. For visitors, Gimje provides an unpolished view of rural life in Korea: agriculture sets the rhythm of daily work, and the landscape itself reflects that labor.