Plan Your Valentine’s 2025 Trip: LOOK Chocolate Shrine Event at GranSta Tokyo

Please LOOK! Shrines for Love in GranSta Tokyo

Send your feelings to your loved one with "LOOK"!

Fujiya’s "LOOK" chocolate brand is the focus of a Valentine’s Day event at GranSta Tokyo, a shopping and dining complex located within Tokyo Station. The event, titled "Please LOOK! Love Shrine in GranSta Tokyo," features a venue designed as a shrine enshrining "Peko-sama," the mascot of Fujiya’s Milky candy brand. It offers a unique opportunity to combine the tradition of shrine visits with the modern celebration of Valentine’s Day.

Visitors are invited to engage in participatory events, purchase limited-edition sweets and goods, and even send their feelings to loved ones with LOOK chocolate. The event promises a blend of traditional Japanese customs and contemporary confectionary culture.

Event Highlights:

  • Valentine’s Event Limited Edition Products: A variety of sweets and goods themed around the "LOOK" chocolate brand will be available for purchase.
  • Original Ema Corner: Visitors can write their wishes on ema-style cards and tie them up at the shrine, a custom traditionally associated with Japanese shrines.
  • "LOOK with Love" Smile Switch Large Panel: A large interactive panel featuring the "LOOK with Love" theme.
  • BIG Peko-sama Panel Display: A large display featuring Peko-chan, the iconic mascot of Fujiya.
  • Enshrining Peko-sama! Display of a Small Shrine (Hokora): A small shrine, or hokora, dedicated to Peko-sama, adding a unique touch to the event.

Featured Products:

The event features a range of products inspired by "LOOK" chocolate, making them ideal for Valentine’s Day gifts or souvenirs.

  • "LOOK Cookie Sandwich (various)" (¥648 each, including tax): These cookie sandwiches feature crispy, crumbly cookies with cream fillings inspired by various "LOOK" chocolate flavors, including "LOOK (A-la-Mode)," "LOOK (Milk Parade)," and "LOOK (White Lovers)." There are ten flavors in total, sold in boxes of two. The packaging is unique to each flavor, adding to the appeal. Sets are also available, tailored to the three main "LOOK" flavor profiles:

    • "LOOK (A-la-Mode)" 4-piece set (¥2,592 including tax): Banana, Blueberry, Strawberry, and Pineapple.
    • "LOOK (Milk Parade)" 3-piece set (¥1,944 including tax): Crispy Milk, Sweet Bitter Milk, and Rich Milk.
    • "LOOK (White Lovers)" 3-piece set (¥1,944 including tax): Crispy White, Vanilla White, and Rich White.
    • The ten individual flavors are: Banana, Blueberry, Strawberry, Pineapple, Crispy Milk, Sweet Bitter Milk, Rich Milk, Crispy White, Vanilla White, and Rich White. Each box contains two pieces.
  • "LOOK (A-la-Mode) Can" (¥880 including tax): This collectible can, designed after the "LOOK (A-la-Mode)" package, contains four pieces each of the Banana, Blueberry, Strawberry, and Pineapple flavored LOOK chocolates. The can itself can be repurposed after the chocolates are consumed.

  • "Chocolate Cake to Enjoy Chocolate (various)" (¥690 each, including tax, refrigerated): Previously featured at a Tokyu Plaza Ginza event in January 2024, these bottled chocolate cakes are inspired by the Strawberry and Banana flavors of "LOOK (A-la-Mode)," as well as "LOOK (Milk Parade)," and "LOOK (White Lovers)."

  • "Peko-chan Secret Die-Cut Acrylic Carabiner Keychain" (¥770 including tax): These colorful, Milky-patterned acrylic carabiners feature a die-cut design and can be attached to bags or totes. There are 12 random types, including one secret design.

  • "Peko x Sweets Mini Towel" (¥660 including tax): These mini towels feature a Peko-chan x Sweets design and are available in four random types.

Promotional Offers:

  • Limited Edition Original Shopping Bag: Customers who spend ¥2,400 or more (including tax) will receive a shopping bag featuring the original "Smile Switch Festa" design. These bags are also available for purchase separately for ¥180 (including tax). Limited quantities are available.

  • Gift Campaign: Customers spending ¥2,400 or more (including tax) will receive a non-saleable "Original Clear Bottle (Smile Mark)." This campaign runs from February 4th to February 19th, 2025. Business hours vary, with the last day ending at 8:00 PM. Limited quantities are available.

  • Peko-chan BIG Gachapon: A large gachapon (capsule toy) machine is available for customers who spend ¥2,400 or more (including tax). This activity is available from February 4th to February 19th, 2025. Business hours vary, with the last day ending at 8:00 PM. The event ends when prizes run out, and prizes for the 4th and 5th place may not be selectable depending on stock.

  • Original Ema Corner: Visitors can write their love wishes and thoughts on ema-style cards provided at the venue and tie them up, in a manner similar to traditional shrine visits.

Important Notes:

  • Purchase limits may be imposed on certain products.
  • All prices include tax. Both the standard tax rate (10%) and the reduced tax rate (8%) apply to different products.
  • All images are for illustrative purposes only.
  • Business hours and events are subject to change or cancellation without notice. Please check the GranSta Tokyo official website for the latest information.

Event Details:

  • Venue: Tokyo Station Square Zero (Inside JR Tokyo Station B1 ticket gate)
  • Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo JR East Tokyo Station B1F/1F
  • Nearest Station: Tokyo Station
  • Event Period: February 4th (Tuesday) – February 19th (Wednesday), 2025
  • Time:
    • Monday – Saturday: 9:00 AM – 9:00 PM
    • Sunday/Holidays: 9:00 AM – 8:00 PM
    • February 14th (Friday): 8:00 AM – 10:00 PM
    • February 15th (Saturday): 8:00 AM – 9:00 PM
    • Last day (February 19th): Ends at 8:00 PM
  • Official Website: https://www.fujiya-peko.co.jp/smileswitch/shop/
  • Map: Google Maps

The published content is subject to change. For the most up-to-date information, please refer to the official website of the venue or organizer.

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What is GranSta Tokyo?

GranSta Tokyo is a shopping and dining complex located within Tokyo Station, one of the busiest railway stations globally. Positioned centrally in the city, GranSta combines convenience with a range of shopping and dining options, attracting both travelers and locals. The complex includes a variety of shops, from boutiques to specialty stores, offering fashion, accessories, souvenirs, and gifts. GranSta is also known for its diverse food options, featuring restaurants, cafes, and food stalls that serve both Japanese and international cuisine. Its location within Tokyo Station makes it a convenient place for visitors to explore while waiting for trains or as a destination itself. GranSta Tokyo also hosts events like the LOOK Chocolate Shrine, adding interest to visits, especially around Valentine’s Day.

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