Eat & Drink Night 2025
A Unique Opportunity to Explore Ueno Nakamachi and Yushima’s Culinary Scene
The "Tabenaito Nomanaito" (Eat & Drink Night) event offers a unique and affordable way to experience the diverse culinary landscape of Tokyo’s Ueno Nakamachi and Yushima districts. This town revitalization initiative allows participants to hop between various restaurants and establishments, enjoying a curated selection of dishes and drinks at a remarkably uniform price.
Unparalleled Value in the Face of Rising Costs
In an era marked by widespread price increases, particularly in the food industry, this event stands out for its exceptional value proposition. For a mere 1,000 yen, attendees can indulge in a set of recommended dishes and drinks at each participating store. This year, 26 establishments have joined forces, demonstrating a collective commitment to revitalizing the town, even if it means operating at a loss. It is worth noting that not all participating venues are restaurants or bars; some are retail stores offering their own unique contributions to the event. On February 11th, the number of participating stores will be limited to 19, so consulting the official website for the most accurate information is highly recommended.
A Strategic Time to Visit
The timing of this event coincides with a period of heightened interest in the Taito Ward, fueled by the NHK Taiga drama "Berabou ~Tsutaju Eiga no Yumegatari~". Additionally, the Yushima Tenjin Plum Festival will be taking place nearby, further enhancing the appeal of the area. This confluence of events presents a compelling opportunity to explore the rich cultural and culinary offerings of Ueno Nakamachi and Yushima.
Navigating the Eat & Drink Night
Participating in the "Tabenaito Nomanaito" event is a straightforward process, designed to maximize enjoyment and exploration:
- Acquire a Participation Sticker: The first step is to purchase a sticker that serves as your entry pass to the event. These stickers are available for 500 yen (including tax) in advance or 600 yen on the day of the event. Advance purchase can be made at any participating store or the Lawson Nakamachi-dori Store, while same-day purchase is exclusively available at "Hitsuji Ice Cream." Each participant is required to have one sticker.
- Plan Your Route: Once you have your sticker prominently displayed on your chest, consult the provided guide map to chart your course through the participating establishments.
- Order the Special Set: At each venue, simply order the "Tabenaito Nomanaito set" to enjoy the specially curated offerings.
- Settle the Bill and Move On: After savoring the food and drinks, pay the fixed price of 1,000 yen (including tax) in cash at each store. Then, embark on your journey to the next intriguing location.
It is important to note that lingering at any one establishment is discouraged, as the event is designed to encourage exploration of multiple venues. Additionally, the "Tabenaito Nomanaito" set is available in limited quantities at each store, and alternative menus may be offered in case of sell-outs.
Essential Information
- Location/Nearest Station: Shinobazu Brewery Hitsuji Ice Cream (Ueno-hirokoji Station)
- Address: 〒110-0005, Taito-ku, Tokyo, Ueno 2-10-7 Kakikukeko Building (MAP)
- Venue: 26 participating stores (Please refer to the official website for details)
- Event Period: February 11, 2025 (Tuesday, National Holiday) and February 18, 2025 (Tuesday)
- Time: Varies by store
- Price/Fee: "Tabenaito Nomanaito" set: 1,000 yen; Participation sticker: 500 yen (advance purchase), 600 yen (same-day purchase)
- Official SNS: Facebook: https://www.facebook.com/tabenoma.ueno/
Please be aware that the information provided is subject to change. For the most up-to-date details, it is advisable to consult the official website of the venue or organizer.
What is Ueno Nakamachi?
Ueno Nakamachi is a district in Tokyo, situated between Ueno Park and Ameyoko. It is known for its cultural heritage and lively atmosphere. The area features narrow alleyways with shops, izakayas, and family-run eateries, attracting both locals and tourists interested in experiencing Tokyo’s traditional and modern aspects.
Historically, Ueno Nakamachi has been a center for artisans and merchants, which contributes to its diverse offerings today. Visitors can enjoy a range of foods, from traditional sushi and tempura to modern fusion dishes that showcase Tokyo’s evolving food scene. The district maintains the essence of old Tokyo while incorporating contemporary trends, making it an ideal setting for events like the "Ueno Nakamachi & Yushima Eat & Drink Night 2025."
During this event, the district becomes a hub for food enthusiasts, offering a variety of dishes for ¥1000. It provides an opportunity to experience local hospitality, discover unique spots, and enjoy the vibrant atmosphere of this well-loved Tokyo neighborhood. Whether you’re a food lover or a traveler, Ueno Nakamachi offers a memorable culinary experience.
