Tochigi Strawberry Festival: A Celebration of Sweetness in Shinjuku
Indulge in the Largest Tochigi Strawberry Festa Ever, Featuring Approximately 40 Stores at Lumine and NEWoMan Locations
Prepare your taste buds for an unparalleled strawberry experience! The Shinjuku area’s Lumine and NEWoMan establishments are set to host the most expansive "Tochigi Strawberry Festa" to date. This collaborative project with Tochigi Prefecture promises a delectable array of strawberry-infused treats, available for a limited time only.
This year’s festival boasts an impressive lineup of 38 participating stores, offering a staggering 51 unique menu items. This makes it the largest fruit-centric event ever hosted by these establishments. Visitors can expect a diverse selection of culinary creations, ranging from classic parfaits and tarts to innovative "tanfuls" (parfaits served in tumblers), savory salads, and more. Each dish will prominently feature the renowned "Tochiaika" strawberries, known for their exceptional size and sweetness. This is a rare opportunity to savor a wide variety of limited-edition menu items showcasing this prized strawberry variety.
Highlights of the Tochigi Strawberry Festa
- A Strawberry Extravaganza: Immerse yourself in a world of strawberries with 51 meticulously crafted menu items available throughout the Shinjuku area.
- Featuring Tochiaika Strawberries: Indulge in the large, sweet "Tochiaika" strawberries, a specialty of Tochigi Prefecture, incorporated into a variety of limited-edition dishes.
- A Diverse Menu: From cakes and tarts to drinks, muffins, and more, the festival offers an extensive selection of strawberry-themed treats.
- An Early "Strawberry Picking" Experience: Strawberry enthusiasts will find this event a must-visit, offering a chance to sample a wide array of strawberry sweets.
- Win Prizes in the Present Campaign: Participate in a special campaign for a chance to win exciting prizes, including a strawberry picking experience and an assortment of strawberry sweets.
"ONE LUMINE" Present Campaign: Your Chance to Win a Strawberry Picking Experience and More
The "ONE LUMINE" present campaign offers a chance to win a strawberry picking experience or a selection of strawberry sweets. To participate, simply register any of the participating facilities as your "Frequently Visited Lumine" in the "ONE LUMINE" app. Then, make purchases or dine at participating stores using a Lumine Card registered to the app, totaling 3,000 yen or more (including tax, combinable) during the campaign period.
Campaign Period: January 9, 2025 (Thursday) – January 31, 2025 (Friday)
Eligibility:
- Registration of any participating facility as "Frequently Visited Lumine" in the "ONE LUMINE" app.
- Purchases or dining totaling 3,000 yen or more (including tax, combinable) at participating stores using a Lumine Card registered to the "ONE LUMINE" app during the campaign period.
For detailed application methods and further information, please refer to each building’s website.
Event Details
Locations/Nearest Station:
- Lumine Shinjuku Lumine 1 (1-minute walk from Shinjuku Station)
- Lumine Shinjuku Lumine 2 (Shinjuku Station)
- EATo LUMINE (Shinjuku Station)
- NEWoMan SHINJUKU (Shinjuku Station)
- Lumine EST Shinjuku (Shinjuku Station)
Event Period: January 9, 2025 (Thursday) – January 31, 2025 (Friday)
Time: The event will follow the business hours of each participating facility.
Official Websites:
Other URL:
Please note that the published content is subject to change. For the most up-to-date information, kindly consult the official website of the venue or organizer.
What are Lumine and NEWoMan?
Lumine and NEWoMan are prominent shopping and lifestyle centers in Shinjuku, Tokyo. Lumine is a well-known shopping complex featuring a variety of fashion boutiques and dining options. It offers a mix of high-end and affordable brands, attracting both locals and tourists.
NEWoMan, opened in 2016, targets the modern shopper with its focus on contemporary fashion, beauty, and lifestyle products. It also includes a selection of cafes and restaurants, providing a relaxed environment for visitors.
Together, Lumine and NEWoMan offer a comprehensive shopping experience, blending traditional and modern retail. Their location and variety make them suitable venues for events like the Shinjuku Tochigi Strawberry Festa 2025, where visitors can enjoy strawberry-themed treats and explore current fashion and lifestyle trends.
