Disney THE MARKET in Isetan Shinjuku

The "Disney THE MARKET in Isetan Shinjuku" event will be held.

The "Disney THE MARKET in Isetan Shinjuku" event is set to take place, offering a unique shopping experience for Disney enthusiasts. This large-scale exhibition brings together beloved characters from "Disney," "Pixar," "Marvel," and "Star Wars," all under the theme of "magic." Attendees can expect a wide array of new products, including items exclusive to Mitsukoshi Isetan and pre-sale items available at Isetan Shinjuku. Notably, Isetan Shinjuku will be the final venue for the ‘Disney THE MARKET’ tour, which began in March 2024 and spanned 13 locations—making this a last chance to experience this particular event.

In 2024, the Disney animated classic "The Lion King" celebrated its 30th anniversary, and to commemorate this milestone, as well as the upcoming release of the photorealistic film "The Lion King: Mufasa" on December 20th—a film that explores the origin and beginning of the story—a large photo spot, approximately 8 meters wide, will be featured at Isetan Shinjuku. Furthermore, new merchandise inspired by "The Lion King" will be introduced early at this event. This presents a great opportunity for fans to immerse themselves in the world of "The Lion King" and acquire exclusive merchandise.

Featured "The Lion King" Merchandise

[Mitsukoshi Isetan Limited]

• The Lion King T-shirt: ¥5,001 (Sizes M/L)
• The Lion King Tote Bag: ¥3,701 (Body: Approx. W37×H36×D11cm / Handle: 47cm)
• The Lion King Pass Case: ¥2,601 (Open size: Approx. H11cm✖W17cm / Belt size: Approx. 12.5cm)
• <Steiff> Disney The Lion King 30th Anniversary Mufasa and Simba: ¥84,700 (Mufasa: Approx. 17cm, Simba: Approx. 11cm)
• The Lion King Framed Art: ¥699,380 (Framed size: Approx. W91.5×H68.5cm)
  • Please note: The image is for illustrative purposes only.
  • This is a made-to-order product, with delivery approximately 90 days after the order is placed.

New Venue-Limited and Pre-Sale Items

[Mitsukoshi Isetan Limited]

• <Disney SERIES CREATED by MOUSSY> SMILE KNIT CD / MICKEY: ¥11,990 each (One size fits all, Approx. Length 57cm, Width 60cm)

[Isetan Shinjuku Pre-sale]

• Fantasia <Simple Color> T-shirt/White: ¥4,400 (One size fits all, Approx. Length 70cm, Width 58cm, Shoulder Width 55cm, Sleeve Length 23cm)
• Fantasia <Simple Color> Mug: ¥2,970 (Porcelain, Approx. Diameter 8×H9cm)
• Fantasia <Simple Color> Pin Badge POINTING: ¥990 (Approx. W2×H3cm)

Isetan Shinjuku Pre-sale Items Galore! Samantha Thavasa Group ‘FANTASIA’ Collection

[Isetan Shinjuku Pre-sale]

• <Samantha Thavasa> ‘Fantasia’ Tote Bag "Mickey Mouse" ver: ¥36,300 (Approx. W28.5✖H23✖D11cm)
• <Samantha Thavasa> ‘Fantasia’ Tote Bag "Broom" ver: ¥36,300 (Approx. W28.5✖H23✖D11cm)
• <SAMANTHAVEGA> ‘Fantasia’ Frill Handbag: ¥24,200 (Approx. W27✖H18✖D13cm)
• <Samantha Thavasa Petit Choice> ‘Fantasia’ Pouch: ¥12,100 (Approx. W16.5✖H11✖D6cm)
• <Samantha Tiara> ‘Fantasia’ Earrings: ¥22,000

Plush Toy Bakery "Nui Bread Shop" Pre-opens at Isetan Shinjuku!

The "Nui Bread Shop," a plush toy bakery scheduled to open on Saturday, February 15th, will have a pre-sale at "Disney THE MARKET in Isetan Shinjuku." This is a chance to find your special "Nui Bread" ahead of the official opening.

Venue-Limited! Daily! Purchase Novelty

During the "Disney THE MARKET in Isetan Shinjuku" event, the first 1,000 customers each day who spend ¥3,000 or more (including tax) in a single transaction will receive one "Isetan Shinjuku Limited Daily Clear Card."

• Pick-up Location: Main Building 6F Event Space Special Counter
• Designs are subject to change.
• Limited quantities are available, while supplies last.
• Only same-day purchase receipts are valid.
• Some items are excluded from the purchase total.
• Receipts cannot be combined.

Present a Movie Ticket Stub to Receive a Mitsukoshi Isetan Limited Novelty!

The first 500 customers who present their movie ticket stub from "Shinjuku Piccadilly" for "The Lion King: Mufasa" and make a purchase at the venue will receive a "Mitsukoshi Isetan Limited Mufasa Postcard."

• Pick-up Location: Main Building 6F Event Space Special Counter
• Designs are subject to change.
• Limited quantities are available, while supplies last.
• Movie ticket stubs from December 20, 2024 (Friday) onwards are valid.
• Novelty distribution ends at 6:00 PM on Sunday, January 12, 2025.

All prices include tax.

Some images are for illustrative purposes only.

Product information is subject to change without notice.

Event details are subject to change or cancellation due to unforeseen circumstances.

Please check the official website for details.

Basic Information

• Venue / Nearest Station:
  Isetan Shinjuku
  Shinjuku-Sanchome Station (1-minute walk) / Shinjuku Station (5-minute walk)
• Address:
  〒160-0022
  Shinjuku 3-14-1, Shinjuku-ku, Tokyo
  MAP
• Venue:
  Isetan Shinjuku Main Building 6F Event Space
• Event Period:
  2025/01/05(Sun) – 2025/01/12(Sun)
• Time:
  Follows facility’s business hours.
  Ends at 6:00 PM on the final day
• Official Website:
  https://www.mistore.jp/shopping/event/shinjuku_e/disney_10

Published content may have changed. Please check the official website of the venue/organizer for the latest information.

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What is Isetan Shinjuku?

Isetan Shinjuku is a prominent department store situated in Tokyo’s Shinjuku district. It is recognized for offering a diverse range of high-quality products, including luxury fashion, accessories, gourmet food, and home goods. The store attracts both locals and tourists with its selection of international and Japanese brands and is noted for its customer service. Isetan Shinjuku is also known for its distinctive architecture and innovative retail concepts, making it a significant cultural and shopping destination in Tokyo. The store frequently hosts events and collaborations, such as the Disney THE MARKET, providing unique and limited-edition items to its customers.

Indulge Your Sweet Tooth at GranSta Tokyo’s First-Ever Caramel Fair!

This winter, satisfy your caramel cravings at GranSta Tokyo’s inaugural Caramel Sweets Fair. From January 14th to February 14th, 2025, discover a delectable array of 20 unique caramel treats, including 18 exclusive to Tokyo Station. Explore exciting flavor combinations like the rich "Caramel x Cheese," the sweet and savory "Caramel x Salt," the decadent "Caramel x Fresh Cream," and the nuanced "Caramel x Fruit/Nuts." Find your new favorite winter indulgence among these limited-time offerings!

Caramel Creations to Tempt Every Taste

This fair goes beyond the typical caramel apple, offering innovative and exciting treats. Imagine a cheese fondue cake overflowing with rich caramel sauce or a buckwheat crepe filled with salty caramel and creamy Camembert. This is your chance to experience caramel like never before!

Fragrant and Rich "Caramel x Cheese"

• NEW GranSta Limited Cheese Fondue Cake <Caramel>: (3 pieces, ¥1,296, Terra Saison, B1 Inside Ticket Gates Marunouchi Slope Area) Imagine a soufflé cheesecake oozing with warm caramel sauce – that’s the magic of this new cake! The fluffy Hokkaido cream cheese dough perfectly complements the rich caramel, creating a dessert experience reminiscent of a sweet cheese fondue.

• NEW GranSta Limited Caramel Salt Cheesecake: (Diameter 12cm, ¥1,944, CHEESE CAVERY TOKYO, B1 Inside Ticket Gates Precious Sweets, January 14th – 26th only) This unique cheesecake features a double dose of caramel – bittersweet and sweet sauces drizzled over a rare cheesecake made with rich Parmigiano-Reggiano. Inside, moist sponge and more caramel await. It’s a sophisticated treat perfect for enjoying with wine. Enhance the flavor experience by adding the rich caramel sauce from the included dropper.

Exquisite Harmony of Sweet and Salty: "Caramel x Salt"

• GranSta Limited Salt Caramel Camembert: (1 piece, ¥360, SOBAP, 1F Inside Ticket Gates Open Ceiling Area) This isn’t your average crepe! This buckwheat mini crepe offers a delightful balance of sweet and salty. Bitter salt caramel meets rich Camembert cheese, layered over diplomat cream (a luscious blend of fresh cream and custard) and crunchy grissini for a symphony of textures and flavors.

• NEW GranSta Limited KASA-NETA Salt Vanilla x Caramel: (2 pieces, ¥850, Amami Kaori Kenkyujo, 1F Inside Ticket Gates Keiyo Street Area) The latest "Kasa-Neta" creation sandwiches two layers of cream between buttery sablés. This version features a chocolate sablé paired with caramel and salt vanilla cream. The rich, slightly bitter caramel combined with the salty vanilla creates a sophisticated, adult flavor profile, perfect for teatime or enjoying with wine.

• NEW GranSta Limited Caramel Okaki: (1 bag 50g, ¥486, Fujimido, B1 Inside Ticket Gates Gin no Suzu Area) Experience a Japanese twist on caramel with these caramel-coated okaki. Made with reduced-pesticide glutinous rice from Nagano Prefecture and fried in rice oil, the okaki’s natural sweetness shines through. The bittersweet caramel sauce makes these a perfect companion to coffee.

A Must-Have Indulgence: "Caramel x Fresh Cream"

• NEW GranSta Limited Caramel Banana Pancakes: (One plate, ¥1,580, Eat-in only, WK2, GranSta Marunouchi, B1 Marunouchi Underground Central Exit Outside Ticket Gates) These happy pancakes are drenched in caramel-flavored cream and sauce. Two fluffy pancakes are stacked high and smothered in caramel fresh cream, then finished with fragrant caramel sauce, bananas, and a crunchy hazelnut topping for a truly decadent treat.

• NEW GranSta Limited Caramel Cookie Cream Puffs: (1 piece, ¥799, Colombin, B1 Inside Ticket Gates Gin no Suzu Area) A tower of four cookie cream puffs filled with slightly bitter homemade caramel custard cream sits atop a crispy pie crust. Enjoy by dipping each cream puff into the extra cream in the center.

• NEW GranSta Limited Flan Caramel: (1 piece, ¥388 takeout, ¥396 eat-in, BURDIGALA TOKYO, B1 Inside Ticket Gates Gin no Suzu Area, 100 pieces per day) A caramel twist on the classic flan, baked fresh in-store. Caramel sauce is added to the custard before baking, intensifying the aroma. Enjoy it warm and melty or chilled for a cheesecake-like experience.

Bittersweet Accents: "Caramel x Fruit/Nuts"

• NEW GranSta Limited Caramel Parfait: (1 piece, ¥1,512, Kyobashi Senbikiya, B1 Inside Ticket Gates Marunouchi Slope Area) This stunning parfait is a feast for the eyes and the palate. Layers of slightly bitter caramel sauce, milky salt caramel mousse, pear custard, and fresh cream are topped with fresh strawberries and blueberries. Each bite offers a new and delicious sensation.

• NEW GranSta Limited Whole Banana with Caramelized Cream: (1 pack, ¥540, Sandwich House Märchen, B1 Inside Ticket Gates Square Zero Area) This generously filled sandwich features a whole banana paired with slightly bitter caramelized fresh cream. Made fresh in-store, this sandwich offers a burst of fresh flavor.

• GranSta Limited Caramel Macchiato: (1 piece, ¥756, Caffarel, B1 Inside Ticket Gates Marunouchi Slope Area, limited quantity) This adorable teardrop-shaped cake is inspired by the caramel macchiato. Three layers of flavor and texture await: coffee-flavored Italian meringue, bitter gianduja chocolate mousse with caramel and hazelnut notes, and a center of sweet and sour apricot cream for a refreshing finish.

• NEW GranSta Limited Caramel Cream Queen Aman Sand: (1 piece, ¥497, DEAN & DELUCA, B1 Inside Ticket Gates Gin no Suzu Area, 30 pieces per day, serving time: 10:30~) Almond-rich Queen Aman cookies are baked florentine-style and filled with a luscious caramel cream. A must-try for any caramel lover.

• NEW GranSta Limited Caramel Florentin: (1 piece, ¥486 takeout, ¥495 eat-in, THE STANDARD BAKERS TOKYO, 1F Inside Ticket Gates Central Passage Area, 30 pieces per day) Homemade caramel frangipane (a delightful blend of custard cream and almond cream) is encased in dough, topped with caramel almonds, and baked to florentine perfection. A truly satisfying treat.

Uniquely Captivating Caramel Sweets

• NEW GranSta Limited Caramel Almond Dorayaki: (1 piece, ¥280, KOURO-AN, B1 Inside Ticket Gates Gin no Suzu Area) Fluffy brown sugar dorayaki pancakes are filled with a rich caramel cream, crunchy chopped almonds, and fluffy red beans for a delightful textural and flavor experience.

• NEW GranSta Limited Caramel Latte: (1 piece, ¥690 takeout, ¥750 eat-in, DEPOT, B1 Outside Ticket Gates Square Zero Area) This caramel latte features creamy foam topped with sweet and slightly bitter caramel syrup and fragrant nuts. The home-roasted coffee beans provide a deep aroma and bitterness, balanced by the gentle sweetness of milk and the rich aroma of caramel.

Event Details

• Venue: GranSta Tokyo (Tokyo Station)
• Address: 〒100-0005 1-9-1 Marunouchi, Chiyoda-ku, Tokyo JR East Tokyo Station B1F/1F (MAP)
• Dates: January 14th (Tue) – February 14th (Fri), 2025
• Time: Follows facility opening hours.
• Website: GranSta Tokyo

Images are for illustrative purposes only. Prices include tax. Please check the official website for the latest information.

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What is GranSta Tokyo?

GranSta Tokyo is a shopping and dining hub within Tokyo Station, a major transit point in Japan. Offering a range of shops and eateries, it caters to both residents and visitors. The complex includes fashion, lifestyle, and gourmet food retailers, alongside sit-down restaurants. Blending traditional Japanese culture with modern features, GranSta Tokyo hosts regular events like the Caramel Sweets Fair, where exclusive treats are featured. Its central location and varied offerings make it a popular stop for people traveling through the city.

🎉 Dive into the New Year at Kasai Rinkai Aquarium! 🐧

Celebrate 2025 with Aquatic Adventures in Tokyo!

Kick off the New Year with an enchanting underwater escape at the Kasai Rinkai Aquarium! From January 2nd to 5th, 2025, discover festive fun for the whole family, including unique events you won’t find at any other aquarium celebration.

Test Your Luck & Knowledge:

• Lucky Kasairin Fortune Slip: Snag one of the 6,000 limited-edition fortune slips (available daily) featuring your favorite aquarium creatures! Find out what the New Year holds in store for you at the Main Building’s 3rd Floor Glass Dome from January 2nd to 5th, between 9:30 am and 4:00 pm.
• "Auspicious Creatures" Quiz Rally: Put your aquatic knowledge to the test with this exciting quiz! 2,000 copies are available each day on January 2nd and 3rd, starting at 9:30 am. Pick up your quiz sheet at the Main Building’s 2nd Floor (in front of the Lecture Room) and return it to the Gift Shop area for a special souvenir. Don’t miss out – it ends when supplies run out!

Meet the Penguins & Enjoy a Thrilling Performance:

• Penguin Greetings: Wave hello to Oh-chan (King Penguin) and Fu-chan (Humboldt Penguin) as they waddle out for their New Year’s greetings! Catch them at the Main Building’s 3rd Floor Sky Plaza on January 2nd at 9:30 am – 10:00 am and 2:00 pm – 2:30 pm. (Cancelled if raining). Don’t forget your camera! 📸
• Jūryu Edogawa Taiko Drum Performance: Experience the thunderous rhythms of Jūryu Edogawa Taiko on January 3rd from 10:30 am to 11:00 am at the Main Building’s 3rd Floor Sky Plaza (weather permitting). Kids can even try their hand at drumming!

Delve Deeper with a Special Tour:

• New Year’s Special Guided Tour: Join a unique guided tour with a special New Year’s theme on January 4th and 5th. Tours start at 10:30 am (reception at 10:20 am) and 1:30 pm (reception at 1:20 am) at the Main Building’s 2nd Floor in front of the Lecture Room. Limited to 10 participants per tour (lottery system).

Plan Your Visit:

• Location: Tokyo Sea Life Park (Kasai Rinkai Park Station)
• Address: 6-2-3, Rinkaicho, Edogawa Ward, Tokyo 〒134-8587 MAP
• Dates: January 2nd (Thu) – January 5th (Sun), 2025 (Specific events on select dates)
• Hours: 9:30 am – 5:00 pm (Some events have limited times or end when supplies run out)
• Admission: General: ¥700, Junior High School Students: ¥250, Seniors (65+): ¥350
• Contact: Kasai Rinkai Aquarium Education and Outreach Section: 03-3869-5152
• Website: Tokyo Zoo Net Kasai Rinkai Aquarium
• Rain or Shine: Most events proceed regardless of weather, except where noted.

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Please note that event details are subject to change. Check the official website for the latest information.

What is Kasai Rinkai Aquarium?

Kasai Rinkai Aquarium is a marine park situated in Tokyo, Japan, within the Kasai Rinkai Park. It features glass dome architecture and an oceanfront setting. The aquarium showcases the marine ecosystems of the Pacific Ocean and is home to a wide range of sea life. Visitors can see coral reefs, seahorses, and penguins, which are popular attractions. The aquarium also has large tanks with tunas, rays, and other ocean species, offering insights into marine biodiversity. Emphasizing marine conservation and education, Kasai Rinkai Aquarium is a destination for both entertainment and learning, attracting visitors interested in marine life.

Usher in 2025 with Festivities at Isetan Shinjuku!

Kick off the new year in style at the Isetan Shinjuku New Year’s Festival 2025! Enjoy vibrant lion dances, delicious festival food, unique Isetan-patterned ema (prayer tablets), and exciting dream projects featuring Yoshimoto comedians.

This year’s dream projects offer truly once-in-a-lifetime experiences, including the "Isetan Yoshimoto New Year’s Gift Dream Project" with prizes like a personally cooked meal by Robert Baba and an exclusive "sweets assortment" curated by Horujuku Tanabe. There’s even a "Summer Special Project" with a chance to win a 3-night stay at the Disneyland Hotel and 6 days of baseball action at Dodger Stadium & Angel Stadium!

The main event, "New Year’s Festival 2025 – Start the New Year at ISETAN SHINJUKU -", takes place on the 6th floor of the Main Building. Get ready for a festive atmosphere complete with a dynamic lion dance parade, games, gourmet food stalls, and the chance to write your wishes on original ema.

Event Highlights:

Lion Dance Performance by "Edo Daikagura":

• Dates & Times:
  • January 2nd (Thursday): 3:00 PM~ (approx. 30 minutes)
  • January 3rd (Friday): 11:00 AM~ & 3:00 PM~ (approx. 30 minutes each)
• Route: Starts at the 1st Floor Main Entrance and proceeds to the 6th Floor Event Space (Baby/Children’s Clothing & Goods).

Make a Wish on a Limited-Edition Ema:

• Secure one of only 200 New Year’s Festival Original Ema for just ¥301.

Festival Gourmet:

• Details to be announced – check the official website for updates.

Digital Target Shooting:

• Participation: Mitsukoshi Isetan App Members Only
• Fee: Free

Digital First Calligraphy of the Year:

• Participation: Mitsukoshi Isetan App Members Only
• Fee: Free

[MI Card Members Only] Isetan Yoshimoto New Year’s Gift Dream Project:

• Dream Project 1: "Robert Baba will cook for you"
• Dream Project 2: "Monopolize Yuriyan Retriever?"
• Dream Project 3: Sweets lover! Horujuku Tanabe’s selection of "This is what you must eat!" Isetan sweets assortment

Event Details:

• Venue: Isetan Shinjuku
• Nearest Stations: Shinjuku-Sanchome Station (1-minute walk), Shinjuku Station (5-minute walk)
• Address: 〒160-0022 Tokyo, Shinjuku-ku, Shinjuku 3-14-1
  • MAP
• Dates: January 2nd (Thursday) – January 3rd (Friday), 2025
• Official Website: https://www.mistore.jp/shopping/event/shinjuku_e/newyear_10

※ For the latest information and event details, please visit the official website. Content is subject to change.

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What is Isetan Shinjuku?

Isetan Shinjuku is a well-known department store in Tokyo, Japan, established in 1886. It is part of the Isetan Mitsukoshi Holdings group and is recognized for its range of fashion items, premium foods, and beauty products. The store draws both locals and visitors interested in quality and style. Its building houses various departments, including designer clothing, accessories, and gourmet groceries. Isetan Shinjuku also hosts cultural events and festivals, offering a glimpse into both traditional and modern Japanese culture.

Discover the Delicate Power of Kana: Gen no Kai Exhibition

Delve into the captivating world of Japanese calligraphy at the Isaburo Memorial Museum’s special exhibition, showcasing selected works by the Gen no Kai. This group of dedicated calligraphers has spent years mastering the art of kana, a writing system unique to Japan. Unlike other writing systems, kana allows artists to express the subtleties of human emotion and the essence of nature with remarkable depth. This has profoundly impacted various forms of Japanese literature, from evocative waka poetry to captivating narratives.

Even with identical sounds, kana characters offer limitless artistic possibilities. Calligraphers can freely manipulate character choice, size, and interconnectedness, transforming the script into a unique visual experience. From the flowing lines of connected characters to the delicate shading of ink and the elegant forms of individual symbols, this exhibition reveals the infinite potential of kana. Experience the captivating interplay of flowing grace and powerful expression, delicate nuance and grand scale.

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Exhibition Details:

• Dates: January 7th (Tuesday) – January 26th (Sunday), 2025
• Closed: Mondays (Open on January 13th for National Holiday, closed the following day)
• Hours: 10:00 AM – 5:00 PM
• Venue: Tamezaburo Memorial Museum (Furukawa Museum Annex)
• Admission:
  • General: 1,200 yen
  • High school/University students: 500 yen
  • Elementary/Junior high school students and younger: Free
  • Various discounts available

Contact Information:

• Furukawa Chisokukai Furukawa Museum Annex Tamezaburo Memorial Museum
• Tel: (052) 763-1991
• Fax: (052) 763-1992
• Website: https://www.furukawa-museum.or.jp/

What is Kana Calligraphy?

Kana calligraphy is a Japanese art form focused on the syllabic scripts of hiragana and katakana, essential elements of the Japanese writing system. Unlike kanji, which are logographic, kana scripts represent sounds and convey linguistic subtleties through their distinct forms. This calligraphic style has historical roots in ancient Japan and is celebrated for its elegance and flow, bringing out the aesthetic charm of the language through thoughtful stroke work.

In the practice of kana calligraphy, artists emphasize the seamless transitions and refined simplicity of hiragana to express everything from classical poetry to everyday language. Katakana, on the other hand, adds a modern and dynamic touch, often used for stylistic expressions. Both scripts offer calligraphers a wide range of artistic possibilities, inviting experimentation with brush techniques to evoke specific emotions and effects.

Mastery of kana calligraphy transcends mere technical proficiency; it demands an appreciation of its deep cultural and historical contexts. Practitioners immerse themselves in these traditions to produce works that resonate with both age-old elegance and modern nuances. At Nagoya’s Tamezaburo Memorial Museum, visitors can explore and appreciate the skill and artistry involved in these calligraphic compositions, gaining insights into the enduring appeal of this traditional art form.

Indulge Your Strawberry Cravings at the "Strawberry, and Strawberry." Fair in Shinagawa Station! 🍓

This January, satisfy your sweet tooth at the "Strawberry, and Strawberry." Fair, held within the ecute Shinagawa shopping complex inside Shinagawa Station. From January 6th to 26th, discover 25 decadent strawberry treats, including 7 exclusive creations only available at ecute Shinagawa. Prepare to be captivated by visually stunning desserts perfect for the season!

Exclusive Treats You Won’t Find Anywhere Else

This year’s fair features several unique strawberry delights, setting it apart from previous editions. Here’s a sneak peek at some of the exclusive treats:

• Strawberry Jelly Mousse Cake Ichigo (¥799): Resembling a giant, jewel-like strawberry, this dessert features sweet and tart strawberry jelly encased in fragrant strawberry white chocolate mousse, all atop a subtly flavored dacquoise.

• Strawberry Mont Blanc (¥864): This adorable pink confection is a feast for the eyes and the palate. Enjoy layers of crisp crumble, strawberry custard cream, and fluffy sponge, topped with a generous swirl of strawberry cream and fresh strawberries. Available at Kyobashi Sembikiya.

• Mon Sabalan Strawberry (¥864): A delightful fusion of Mont Blanc and Savarin, this dessert features Kirschwasser syrup-soaked Savarin dough layered with vanilla pudding, whipped cream, and finished with a delicate piping of Amaou strawberry white bean paste. Available at Waraku Beniya.

• Strawberry Petit Parfait (¥972): This exquisite parfait is a layered masterpiece of crushed pistachio macaron, Amaou macaron, Genoise, tangy strawberry sauce, Chantilly cream, and fresh strawberries. Available at Dalloyau.

• Strawberry Canelé (¥320): This eye-catching canelé features strawberry-flavored dough dipped in white chocolate, filled with strawberry jam-infused heart-shaped ganache, and topped with dried strawberries. Available at Tachimachi Canelé SHINAGAWA.

• Strawberry Cheesecake (¥750, eat-in only): This unique cheesecake from Tamil’s features a base infused with Earl Grey tea and plenty of strawberries, served with a sweet and tart strawberry pulp sauce.

More Strawberry Delights

Beyond the exclusive items, the fair offers a variety of other tempting strawberry treats:

• Kaorino Strawberry Tart (with Wild Rose Sauce) (¥897): Made with fragrant Kaorino strawberries and served with a side of wild rose sauce for dipping. Available at Foundry. (Note: Availability may vary due to weather conditions, with sales potentially ending in mid-January.)

• Strawberry Tart (¥690): A delightful combination of maple custard, fresh strawberries, and honey whipped cream on a crunchy streusel base. Available at Patisserie QBG from 11:00 AM.

• Whole Strawberry Whipped Cream Sandwich (¥734): Enjoy a sandwich packed with fresh strawberries and light, house-made whipped cream. Available at Sandwich House Märchen.

Pick Your Own Strawberries! 🍓

Don’t miss the special strawberry picking event! Spend ¥1,500 or more at ecute Shinagawa on January 15th and pick your own strawberries (limited to the first 150 participants, 3 strawberries per person).

• Date: January 15th (Wednesday), 1:00 PM – 4:00 PM
• Location: ecute Shinagawa Main Gate

Event Details

• Venue: ecute Shinagawa within Shinagawa Station
• Address: 3-26-27 Takanawa, Minato-ku, Tokyo 108-0074 (JR East Shinagawa Station premises) Map
• Dates: January 6th (Monday) – January 26th (Sunday), 2025
• Time: Follows ecute Shinagawa’s business hours
• Website: ecute Shinagawa

Please note that details are subject to change. Refer to the venue’s official website for the latest information.

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The Distinct Appeal of Japanese Strawberries

Japanese strawberries are distinct for their superior quality, marked by a balance of sweetness and tartness, vibrant color, and rich aroma. This distinction often results from careful cultivation practices that focus on enhancing flavor and texture rather than maximizing production. Japan’s climate, featuring distinct seasons and abundant rainfall, provides favorable conditions that contribute to the strawberries’ juicy nature.

A significant aspect of these strawberries’ appeal is the development of premium varieties such as Amaou, Tochiotome, and Sagahonoka. These varieties are grown with precision to offer a unique taste experience. With a higher sugar content and a softer texture, they become a special treat for those who appreciate fine fruit.

Strawberries in Japan also hold cultural importance, often linked with luxury and celebration. This cultural value enhances their popularity and encourages creative culinary uses that highlight the strawberries’ natural flavors. Events like Shinagawa Station’s Strawberry Fair showcase these fruits in various innovative forms, allowing people to appreciate the distinctive qualities of Japanese strawberries.