Odakyu Sweets Journey: Cookie Wonderland 🍪

A Confectionery Dream: Over 160 Cookie Varieties at the Odakyu Department Store in Shinjuku

The Odakyu Department Store in Shinjuku is hosting a remarkable event for cookie enthusiasts: the "Odakyu Sweets Journey: Cookie Wonderland." This event showcases a staggering collection of over 160 varieties of cookies, making it a must-visit for anyone with a sweet tooth.

The event features 54 brands of cookies, including offerings from 27 stores across Japan, as well as a curated "Select Corner" assembled by discerning buyers. This year, the event has expanded significantly, featuring a collaboration with renowned cookie tin researcher Pu Nakata. Visitors can expect to find limited-edition collaboration tins, Nakata’s personal recommendations, and a wide array of popular cookie tins, including brands typically only available online and those making their debut in the Kanto region. The number of brands and types of cookie tins has been increased and enhanced in response to the popularity of last year’s event, and Odakyu-limited cookie tins will also be available.

Cookie Tin Highlights: Recommendations from Pu Nakata

Pu Nakata, a celebrated cookie tin researcher, lends her expertise to the event by highlighting unique and noteworthy cookie tins.

Featured Tins:

• 【★Odakyu Limited】 Tokyo ‘Monnon’: Nakata Pu × Monnon "Sugar Babe Tin" (8 types) – 3,900 yen (Limited to 20 tins per day). This exclusive collaboration tin features a vintage-inspired illustration and contains an assortment of meticulously crafted cookies, emphasizing the rich aromas of butter and wheat.
• Hyogo Prefecture ‘L’Abeille’: 60th Anniversary Commemorative Cookie Tin (Trad Tin) (18 pieces) – 3,800 yen (Limited to 30 tins, available in the Select Corner). This tin celebrates L’Abeille’s 60th anniversary with a limited-edition design. It contains two types of chocolate-sandwich cookies: "L’Abeille Cookie White Chocolate Sandwich" and "L’Abeille Cookie Milk Chocolate Sandwich." This is a rare opportunity to purchase these cookies in Tokyo.
• Tokyo ‘Strawberry Daifuku and Tea Cakes Shop Aka’: akasand (24 pieces) – 4,800 yen (Limited to 36 tins, available in the Select Corner). These cookies are made with domestic butter, homemade strawberry jam, and premium Wasanbon sugar from Tokushima, resulting in a moist and delicate flavor. The tin’s design is inspired by the Japanese painting "Morning Glory Screen."
• 【★Kanto Debut】 France ‘Maison Davy’: Palets & Galettes (Octopus Tin) (210g) – 3,500 yen. This tin features crunchy palets and galettes with a subtle sweetness and rich butter flavor. The unique octopus design of the tin makes it a collector’s item.
• Tokyo ‘Cake JP’: 〈Nenai Kodareda〉 Midnight Cookie Tin (32 pieces) – 3,000 yen (Limited to 40 tins, available in the Select Corner). This original cookie tin features a motif from the long-selling book "Nenai Kodareda." The cookies are free from wheat, eggs, and dairy, offering a crisp and crumbly texture.
• Osaka Prefecture ‘Kobato Pan Factory’: COBATO Roman Tin No.1 (5 types) – 3,132 yen (Limited to 30 tins, available in the Select Corner). These cookies offer a mature taste, inspired by Taisho Roman and retro circus themes. The tin includes speculoos with Japanese pepper and chocolate, reflecting the actual Kobato Pan Factory store.

Exclusive Offerings: Odakyu Limited Cookie Tins

The event also features exclusive cookie tins available only at this event, created in collaboration with renowned patisseries and baked goods shops.

Exclusive Tins:

• 【★Odakyu Pre-sale】 Tokyo ‘Baked Goods Shop Ashiato’: Ashiato’s Cookie Tin (Assortment of 8 types) (180g) – 3,240 yen (Limited to 80 tins, available in the Select Corner). This tin offers a pre-sale opportunity for an assortment of eight meticulously crafted treats, presented in limited-edition packaging with a branded cloth bag.
• 【★Odakyu Limited】 Tokyo ‘Patisserie Chocolaterie RECI’: Petit Sablé Salty (27 pieces) – 3,500 yen. This tin contains a generous assortment of three original cookies: Sablé Maple Pecan, Sablé Chocolat, and Sablé Café Noisette.
• 【★Odakyu Limited】 Aichi Prefecture ‘Confiturerie M’: inakan "Squirrel’s Bakery" (250g) – 4,000 yen (Limited sale from January 8th to 11th). This charming tin features a squirrel and bread motif and offers a variety of cookies with distinct flavors and textures.

For the Discerning Palate: Savory Cookie Tins for Adults

For those seeking a more sophisticated experience, the event offers a selection of savory cookie tins that pair well with alcoholic beverages, featuring ingredients like cheese, herbs, and Okinawan salt.

Savory Tins:

• 【★Odakyu Pre-sale】 Okinawa Prefecture ‘Manta Frog Ishigaki Island Cookies’: RYUKYU CHURAMAASU (5 types) – 4,850 yen. This "Salé tin" features salt sourced from the pristine seawater of the Yaeyama Islands in Okinawa, offering a melt-in-your-mouth texture that complements alcoholic beverages.
• Aichi Prefecture ‘Kokeshicakes’: Herb & Spice Cookies Box M (130g) – 3,500 yen (Limited to 30 tins, with limited sales on January 12th and 13th). This tin contains an assortment of cookies made with herbs, spices, and Japanese ingredients, offering a variety of textures and aromas.
• Kyoto Prefecture ‘Cafe Marble’: Night Cookie Tin (8 types) – 3,200 yen (Limited to 50 tins, available in the Select Corner). This tin features savory cookies with tomato, cheese, and herbs, providing a unique combination of textures and aromas.

Buyer’s Choice: A Selection of Must-Try Cookie Tins

The event’s buyers have also curated a selection of recommended cookie tins, ranging from classic favorites to highly sought-after online exclusives.

Buyer’s Recommendations:

• Hyogo Prefecture ‘Rivière’: Langues de chat (240g) – 3,150 yen. This popular tin features a charming cat design and contains delicate vanilla-scented cookies.
• Osaka Prefecture ‘Taiyō no Tō Yogashiten’: Taiyō no Kankan (10 types) (370g) – 4,200 yen (Limited to 60 tins, available in the Select Corner). This tin offers a nostalgic yet delicious assortment of ten cookies, including flower cookies, coconut, lemon meringue, and galettes.
• Nara Prefecture ‘Ginsetsu no Sato’: Ume Hitsuji (220g) – 3,726 yen. Crafted by a pottery workshop in Nara, this highly sought-after tin features an assortment of colorful cookies, including a sheep wearing a plum blossom brooch, New Year’s themed icing cookies, and fruit sandwich cookies.
• Tokyo ‘Atelier Ukai’: Petits Fours – Small Tin (148g) – 2,980 yen (Limited to 100 tins, available in the Select Corner). This tin showcases the diversity of cookies, adhering to traditional French, German, and Viennese methods while pursuing a light, melt-in-your-mouth texture.
• Mie Prefecture ‘Dominique Doucet’s Shop’: Love for Normandy ~ Deauville (350g) – 3,800 yen. This tin features an assortment of sablés made with ingredients from Normandy, France, including 100% AOP-certified premium fermented butter.
• Gifu Prefecture ‘GIN NO MORI’: Forest Blessing Cookies Petit Bois 150 size (340g) – 3,888 yen (Limited to 78 tins, available in the Select Corner). This tin, whose name translates to "small forest" in French, contains an assortment of cookies made with domestic acorn flour, offering a not-too-sweet and crumbly texture.

Event Details: Plan Your Visit

The Odakyu Sweets Journey: Cookie Wonderland will be held at the Odakyu Department Store Shinjuku, located at 1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8001. The event will take place in the 7th-floor Event Space from January 8th to January 13th, 2025. The venue will be open from 10:00 AM to 8:00 PM, except on the last day when it will close at 5:00 PM.

Access:

The Odakyu Department Store Shinjuku is conveniently located near Shinjuku Station and Shinjuku West Exit Station.

Contact:

For inquiries, please contact the Odakyu Department Store at 0570-025-888.

Further Information:

For the most up-to-date information, including potential changes to the event schedule or product availability, please visit the official website: https://www.odakyu-dept.co.jp/shinjuku/event/cookies.html

Please note that product designs and contents are subject to change. Some stores will rotate during the event period, and sweets other than cookies will also be available for purchase.

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What is Odakyu?

Odakyu is a private railway company in Japan, operating primarily in the Tokyo metropolitan area and Kanagawa Prefecture. Founded in 1923, it plays a crucial role in daily commuting for millions, providing reliable train services. Key lines include the Odakyu Odawara Line, linking Shinjuku in Tokyo to Odawara in Kanagawa, as well as the Enoshima and Tama lines. In addition to transportation, Odakyu is involved in retail and hospitality, managing department stores, hotels, and real estate. This diversification makes it an important contributor to the regional economy. The company is known for its focus on quality and customer satisfaction, regularly updating its services to meet the needs of its users.