Seoul Media Art Festival: Immerse Yourself in a Dazzling Holiday Spectacle

🗓️ December 19th – 25th, 2024

Get ready for a dazzling holiday experience unlike any other at the 2024 Seoul Media Art Festival! This year, the area surrounding the COEX Convention & Exhibition Center in Samseong-dong will transform into a mesmerizing Christmas light plaza, creating a festive atmosphere you won’t want to miss.

What sets this year’s festival apart? A breathtaking, spatially immersive main theme show will connect the entire outdoor media plaza, offering an unparalleled level of engagement. Imagine being enveloped by a symphony of light and music, creating a truly unforgettable visual experience.

But that’s not all! In collaboration with seven content partners, the festival will showcase a diverse array of domestic and international media artists. Each day for seven days, expect fresh and inspiring media art content, ensuring a unique and captivating experience throughout the festival.

What Awaits You:

Main Theme Show: Prepare to be amazed by an outdoor multimedia show that seamlessly integrates with the surrounding media plaza.
Media Art Show: Experience a dynamic and ever-changing media art exhibition, featuring different themes and works every single day of the festival.
Spatial Installations:
- Luminaria Gate: A signature SMAF structure, this grand luminaria gate at Exit 6 of Samseong Station welcomes you to a dedicated festival space.
- Multimedia Show Stage: Located in the heart of the media plaza, this large LED screen serves as a stage for captivating seasonal shows.
Experiential Programs:
- Large Wish Tree: Share your holiday wishes by writing them on ornaments and hanging them on the tree. Don’t forget to share your festive moment on social media!
- Photo Booth: Capture memories with loved ones at the photo booth, complete with a limited-edition 2024 SMAF frame. Share your photos and spread the holiday cheer!

📍 Location: 511 Yeongdong-daero, Gangnam-gu, Seoul (Samseong-dong)

🛏️ Accommodation near the event

💰 Admission: Free

📞 Inquiries: 02-6000-0114

What is COEX?

COEX, an abbreviation for Convention and Exhibition Center, is a major convention hub in the Gangnam district of Seoul, South Korea. It is one of Asia’s key venues for events like international conferences and exhibitions. In addition to its meeting facilities, COEX includes a shopping mall, an aquarium, and several entertainment offerings, attracting both residents and tourists. Its location and diverse amenities make COEX an important part of Seoul’s cultural and business environment, regularly hosting global events and reflecting the city’s dynamic nature.