Ignite the Night: Design the Future Brand Identity for the Pohang International Fire & Light Festival
Calling all creative minds! The Pohang Cultural Foundation invites you to participate in an exciting branding competition for the renowned Pohang International Fire & Light Festival.
This is your chance to shape the future of this captivating event and see your design illuminate this spectacular celebration of fire and light.
About the Pohang International Fire & Light Festival
As a cornerstone of Pohang’s cultural landscape, the Pohang International Fire & Light Festival embodies the city’s vibrant spirit. The festival’s name itself reflects the fascinating juxtaposition of Pohang’s identity: the "fire" symbolizing the might of the Pohang steel mill’s blast furnace and the "light" emanating from the enchanting local legend of Yeonorang and Seonyeo, the celestial sun and moon gods.
The Challenge: Capture the Essence of Fire and Light
We seek a powerful and innovative brand identity (BI) that encapsulates the magic of the Pohang International Fire & Light Festival. Your design should radiate creativity and capture the essence of this unique event.
Competition Details
- Theme: Design a captivating BI that embodies the spirit and characteristics of the Pohang International Fire & Light Festival.
- Timeline:
- Submission Period: August 7th, 2024 – September 6th, 2024
- Judging Period: September 9th, 2024 – September 18th, 2024
- Winner Announcement: Mid-September (subject to change)
- Eligibility: Open to all individuals passionate about the Pohang International Fire & Light Festival.
- Prizes: A total prize pool of 3,000,000 KRW awaits!
- 1st Place (1 team): 2,000,000 KRW
- 2nd Place (2 teams): 500,000 KRW each
Guiding Lights: Design Considerations
- Simplicity and Clarity: The design should be easily recognizable and memorable.
- Timeless Appeal: Create a design that remains relevant and impactful for years to come.
- Meaningful Representation: Reflect the festival’s core identity and the unique fusion of fire and light.
- Harmony with the Mascot: The design should complement the festival’s existing mascot (see attached file).
- Inspiration from Pohang: Incorporate elements of Pohang’s iconic landmarks or unique characteristics while drawing inspiration from successful festival branding like Songkran Festival, Busan Fireworks Festival, Gangneung Coffee Festival, and Boryeong Mud Festival Foundation.
Important Information
- Copyright: The winning entry’s copyright, including rights to derivative works, will be transferred to the Pohang Cultural Foundation. Winners will be required to sign a separate copyright transfer agreement. Participation in the competition implies acceptance of these terms.
- Prize Compensation: Prize money is awarded as compensation for the transfer of copyrights.
- Submission Guidelines: Submitted works will not be returned. All submissions must be original creations.
- Participant Responsibility: Any infringement of third-party copyrights or defamation is the sole responsibility of the participant. Winning entries found to violate copyrights will be disqualified, and prizes will be revoked.
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