Choco Mamire World 2025 Everyone Gather!
A Once-a-Year Treat! Fujiya’s "Choco Mamire" Limited Souvenir Shop Appears at Tokyo Station!
Prepare for a unique confectionery experience as Fujiya presents "Choco Mamire World 2025 Everyone Gather!", a special limited-time shop dedicated entirely to their popular "Country Ma’am Choco Mamire" product line. This exclusive event takes place within Tokyo Station’s renowned "Tokyo Okashi Land," a dedicated zone where leading confectionery makers operate antenna shops, making it a prime destination for sweet enthusiasts.
Running for a limited period, this pop-up shop aims to expand the delightful world of "Country Ma’am Choco Mamire," operating under the appealing concept of offering treats that are "delicious, fun, and only available here." Visitors can anticipate discovering specially crafted versions of familiar Fujiya favorites, perfect for gifting or personal indulgence.
Exclusive Luxurious Treats
The event showcases three distinct products, each offering a more luxurious interpretation of beloved Fujiya snacks. These items are available both in elegantly presented boxes, ideal for souvenirs, and as individual pieces. This thoughtful option allows visitors to sample each variety before committing to a full box or to conveniently collect the entire exclusive range.
◆ "Country Ma’am Choco Mamire Rich Sand"
This offering features soft cookies infused with chocolate and chocolate chips. These cookies sandwich a rich chocolate cream filling and are then fully coated in chocolate, delivering a truly luxurious and intensely chocolatey taste experience.
- Packaging: Individually wrapped, 5 pieces per box
- Price (Box): 1,600 yen (including tax)
- Price (Individual): 330 yen (including tax)
◆ "Home Pie Choco Darake Rich Sand"
Experience a delightful contrast in textures with this treat. A chocolate-flavored pie, made with cocoa kneaded into the dough, encases a smooth chocolate cream filling containing high-cacao chocolate. The entire creation is coated in chocolate, offering the smooth taste of the cream alongside the signature crispy, light texture of Home Pie.
- Packaging: Individually wrapped, 5 pieces per box
- Price (Box): 1,600 yen (including tax)
- Price (Individual): 330 yen (including tax)
◆ "Country Ma’am Jiwaru Butter Rich Sand"
For those who appreciate the rich flavor of butter, this variant presents butter-flavored cookies sandwiching a delicate buttercream filling. A coating of milk sugar adds a final touch of sweetness, resulting in a satisfyingly rich butter taste.
- Packaging: Individually wrapped, 5 pieces per box
- Price (Box): 1,600 yen (including tax)
- Price (Individual): 330 yen (including tax)
Limited Original Merchandise
To complement the edible offerings, limited original shoppers featuring the charming characters "Mamire-san," "Ipamuho," and "Jiwaru-kun" will be available for purchase at 50 yen each (including tax). These make excellent souvenir bags. Additionally, poly bags displaying the "Choco Mamire World" logo will be sold for 10 yen each (including tax).
Please note: Both the shoppers and poly bags are available in limited quantities and sales will cease once stock runs out.
Special Promotion: Collectible Rubber Charm
A special gift awaits customers who purchase the "Complete Set," which consists of one box of each of the three featured Rich Sand products ("Country Ma’am Choco Mamire," "Home Pie Choco Darake," and "Country Ma’am Jiwaru Butter"). These customers will receive one exclusive "Choco Mamire World Mejirushi Accessory" rubber charm. There are three distinct charm designs available, and customers can select their preferred one.
- Important Conditions: Purchasing three boxes individually (not as the designated "Complete Set") does not qualify for this promotional gift. The rubber charms are limited in quantity and the offer will end once they are depleted. While customers can choose their preferred charm, availability may be limited depending on current stock levels.
Important Considerations
- All images provided are for illustrative purposes only.
- Product contents and designs are subject to potential changes without prior notice.
- Depending on the timing of your visit, certain products may be sold out, or alternative products might be offered.
Event Information
- Location/Nearest Station: Tokyo Okashi Land, located within Tokyo Station.
- Address: 〒100-0005, Tokyo Station Ichibangai, Basement 1st Floor, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo. MAP
- Venue: The event space within Tokyo Okashi Land, situated immediately after exiting the Yaesu Underground Central Exit of JR Tokyo Station.
- Event Period: Thursday, April 3, 2025 – Tuesday, June 3, 2025
- Operating Hours: 9:00 AM – 9:00 PM daily
- Official Website: https://www.fujiya-peko.co.jp/choco-mamire-world2025/
Published content is subject to change. Visitors are advised to consult the venue’s or organizer’s official website for the most current information before visiting.
What is Fujiya?
Fujiya is a Japanese confectionery company established in 1910. It is well-known for its range of sweets and pastries, particularly the "Milky" candy and its mascot, Peko-chan. Over the years, Fujiya has broadened its product line to include chocolates, cakes, and other confections, maintaining a focus on quality and flavor. Its flagship stores and cafes remain popular destinations for those looking to enjoy traditional treats.
