Large-Scale Valentine’s Day Event at Kitasenju Marui

A Wide Selection of Chocolate Brands, Including Many Debuting at Marui

This Valentine’s Day, Kitasenju Marui is hosting a large-scale event featuring a remarkable selection of chocolate brands. Under the theme of "Encountering new chocolates," the event showcases a total of 21 brands on the 6th floor, along with 8 additional brands on the 2nd floor and B1F. With such a diverse array, visitors are encouraged to make multiple visits throughout the event period to fully appreciate the opportunity to discover new and exciting chocolates.

A Diverse Lineup of Chocolates, Featuring Brands Debuting at Marui

The event features an impressive lineup of chocolate brands, many of which are making their debut at Marui. Here are some of the highlights:

• CACAO SAMPAKA (Marui debut) – A purveyor to the Spanish Royal Family, CACAO SAMPAKA, based in Barcelona, oversees every step of the chocolate-making process, from selecting cacao beans to the final production. They are also actively involved in supporting cacao farms, including efforts to revive rare cacao varieties like "Xoconusco(R)," known as the King’s Cacao, and building schools in Côte d’Ivoire in collaboration with the Ivorian government.
• DelReY (Marui debut) – DelReY’s iconic "Diamond Chocolat" is a must-try. The Diamond BOX, a reflection of 75 years of the brand’s history, contains an assortment of chocolates by father Bernard (yellow line) and son Jan (white line). This collection offers six unique flavors: caramel, exotic fruits, pistachio raspberry, lychee, strawberry, and Venezuela.
• BENOIT NIHANT (Marui debut) – Cacao artisan Benoit Nihant carefully selects cacao from its origin, taking into account the producers’ dedication. This Belgian bean-to-bar chocolate brand specializes in "single origin" chocolate, produced from a single region or farm. Visitors can enjoy chocolates that combine spices and cacao, as well as freshly baked chocolate cookies with a rich flavor, made by wrapping a whole ganache chocolate inside the dough and topping it with single-origin chocolate chips.
• CHOKOLA`J (Marui debut) – CHOKOLA`J offers high-cacao chocolate from New Caledonia. The "Hibiscus Collection" features chocolates rich in cacao flavor, presented in a design box that evokes the gentle tropical breeze and floral scent of the South Pacific. This collection showcases the perfect harmony of French craftsmanship and the finest cacao beans.
• Madame Delluc (Marui debut) – Founded in 1919 by Marie Delluc on Rue Royale in Brussels, Madame Delluc quickly became a favorite among aristocrats and royalty. In 1942, they were first awarded the title of purveyor to the Belgian Royal Family. Their "Mini Melo Cakes," offering a crisp, fluffy, and crunchy texture, are a special treat available only during this season.
• Laurent Gerbaud (Kitasenju Marui debut) – Chocolatier Laurent Gerbaud, from Brussels, Belgium, has absolute confidence in their "praline," made from caramelized nuts. They are constantly pursuing addictive chocolate, with a focus on the quality and blend of raw materials.
• DARCIS (Kitasenju Marui debut) – Jean-Philippe Darcis, a "Lifetime Belgian Chocolate Ambassador" and a member of "Relais Desserts," the world’s most prestigious association of pastry chefs, brings his expertise to this bean-to-bar chocolatier. Visitors can indulge in the luscious world of chocolate he creates.
• OGGI (Kitasenju Marui debut) – Since its founding in 1978, OGGI has pursued its own unique flavor, not bound by the concept of Western confectionery. Based on the principle of "maximizing the power of ingredients," they have created long-selling products such as "Chocolat de Chocolat" and "Orange Peel." A variety of assortments are available to brighten up Valentine’s Day.
• Grand Place (Kitasenju Marui debut) – Grand Place offers Belgian chocolate that is both visually appealing and delicious. Using Belgian couverture and carefully selected ingredients from both domestic and international sources, Japanese chocolatiers finish it semi-handmade to suit Japanese tastes, while inheriting the traditional Belgian chocolate-making method.
• CRIOLLO – Run by French patissier Santos Antoine, CRIOLLO presents this year’s new chocolate set, "Chocolat Infusion." This set of eight unique pieces features a deeper, more natural flavor derived from ingredients infused into cacao butter and fresh cream. Other chocolates with exquisite melt-in-your-mouth texture and delicate flavors are also available.
• KitKat Chocolatory – For a limited time, KitKat Chocolatory is offering a "bear-shaped KitKat" called "KitKat Heartful Bear." These adorable KitKats come in a cute "heart can" type, as well as in packs of 12 and 6, perfect for sharing.
• DEMEL – Located on Kohlmarkt 14, from Michaelerplatz in front of the Vienna Imperial Palace to Graben Street, DEMEL is a café-Konditorei with both a patisserie and a café. Since its founding in 1786, its gorgeous and elegant taste continues to captivate sweet lovers around the world.
• BS40 – BS40 is a sweets specialty store opened by a Japanese owner in Belgium’s fiercely competitive chocolate scene. They offer chocolate with the theme of "fruit and cacao." In addition to the standard products of "orange peel" and "lemon peel" coated in "dark chocolate," this year, a new product coated in "milk chocolate" is making its debut. Visitors can also enjoy the nostalgic "Cherry Bonbons," made by soaking cherries in alcohol before coating them in chocolate.
• Flower Knows × Goncharoff – This collaboration features highly designed packaging loved worldwide, with a design theme of "Moonlight Mermaid." The product combines the beautiful Flower Knows design with motifs of "moon," "mermaid," and "jewels," and Goncharoff’s vibrant chocolates, creating a unique new chocolate brand.
• Meine Loren (Fouche) – The highly popular cat character "mofusand" collaboration package is now available. "Gummy Chocolate" features paw-shaped fruit-flavored chocolate topped with fruit gummies, while "Ramune Chocolate" is fruit-flavored ramune coated in fruit chocolate. The package features a cute design with various cats.
• GODIVA – A luxury chocolate brand representing Belgium, GODIVA offers its standard collection, seasonal collections, and baked goods, providing high-quality and flavorful chocolate products.
• Mary Chocolate – Since its founding, Mary Chocolate has been committed to selecting raw materials and using specific methods to create safe and rich flavors. Their crackling chocolate, inspired by the drinks and sweets found in retro cafes, is a delicious and visually appealing treat.
• LITTLE MOTHERHOUSE – Launched by Motherhouse in 2021, this food brand develops original products that highlight the rich food ingredients and culture of developing countries. "Nama-ouka" offers the sweet and sour taste of strawberries and raspberries, with a refreshing mugwort aroma. "Nama-haruhana" combines the gorgeous scent of osmanthus with the sweet and sourness of passion fruit. "Nama-moegi" harmonizes the refreshing taste of grapefruit with the deep richness of pistachio. This special assortment allows you to experience the arrival of spring with all five senses.
• lepepin – "Le pepin" is French for "seed," and this chocolate boutique in Omotesando, Tokyo, aims to create colorful flavors that bloom from a small seed. Their chocolate is designed to delight the five senses and brighten the heart, whether enjoyed with loved ones or on an ordinary day.
• Morozoff – Born in 1931 as a chocolate shop on Tor Road in Kobe, Morozoff was the first in Japan to create luxury chocolate and has always been committed to authenticity. They have nurtured a culture of enjoying gifts through various sweets, including Valentine’s Day. Many of their hit products have become long-selling items, loved by many people across generations and eras.
• Kyo Yogashi Juvancelle – Juvancelle, an old French word meaning "maiden," offers Japanese-style chocolate with a sense of the four seasons, unique to a Kyoto confectionery shop. Rooted in Kyoto, a city steeped in traditional culture, their carefully crafted chocolates incorporate Japanese ingredients, providing a deep and rich flavor.

Event Details

• Location: Kitasenju Marui
• Nearest Station: Kitasenju Station
• Address: 〒120-8501 Tokyo, Adachi-ku, Senju 3-92 (MAP)
• Venue: Kitasenju Marui 6F, 2F, B1F Valentine’s Day Special Corner
• Event Period: January 29, 2025 (Wednesday) – February 14, 2025 (Friday)
• Time: 10:00 AM – 8:00 PM
• Official Website: https://www.0101.co.jp/084/feature/detail.html?article%5Fseq=11242&article%5Ftype=fea

Please note that the published content may be subject to change. For the latest information, please check the official website of the venue or organizer.

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What is Kitasenju Marui?

Kitasenju Marui is a shopping center located in the Kitasenju district of Tokyo, Japan. It is part of the Marui Group, a chain of department stores in Japan. The store is known for its modern design and welcoming atmosphere, attracting both locals and tourists.

Kitasenju Marui offers a variety of products, including fashion, accessories, home goods, and electronics. It is noted for its selection of trendy and high-quality brands, often featuring exclusive items. The store also hosts seasonal events, such as the Valentine’s Day Chocolate Fair, which features chocolates from local and international chocolatiers.

In addition to shopping, Kitasenju Marui has a range of dining options, from casual cafes to upscale restaurants. Its location, accessible by public transportation, makes it a convenient spot for shopping in Tokyo.