Black Thunder Grab Dream: Special Valentine’s Event
Seize the Chocolate: Black Thunder’s "Grab Dream" Event at Tokyu Plaza Harajuku "Harakado"
In celebration of the 30th anniversary of the launch of the popular chocolate confectionery "Black Thunder," Yuraku Confectionery Co., Ltd. is hosting a special Valentine’s Day event titled "Black Thunder Grab Dream." This event, taking place at Tokyu Plaza Harajuku "Harakado" from February 10th to 14th, 2025, is part of the brand’s "30 Raku-Rai" (30 Thunders of Fun) project, which aims to deliver 30 lightning-fast fun projects throughout the year. The event’s theme, "Waku-Waku ga, Zaku-Zaku" (Exciting and Crunchy), perfectly encapsulates the spirit of Black Thunder.
The centerpiece of this event is a dream opportunity for Black Thunder enthusiasts: a chance to grab as many Black Thunder bars as they can from a giant box filled with various types of the beloved treat. This interactive experience is designed to evoke a sense of excitement and joy, allowing participants to immerse themselves in the world of Black Thunder.
Project β : The Ultimate Black Thunder Grab
A massive box, standing 2.4 meters high and 5.1 meters long, will be the focal point of the event space. Inside, participants will find a treasure trove of 14 different Black Thunder products. This assortment includes not only the classic Black Thunder but also a variety of other flavors and limited editions. Among these are the revived "Choco Nut 3," the popular "Kaki no Tane Thunder" typically found in 100-yen shops, and even regional limited-edition products.
Event Details:
- Dates: February 10th (Monday) – 14th (Friday), 2025
- Time: 11:00 AM – 7:00 PM
- Location: Tokyu Plaza Harajuku "Harakado," 2nd floor COVER
- Participation Fee: 40 yen (tax included) per try
Note: Participation is limited to one try per person. While ample quantities of products have been prepared, the event may conclude early if the daily supply is exhausted.
Project β‘: Exclusive Valentine’s Day Limited Edition Products
In addition to the grabbing experience, the event will also feature the sale of two special Valentine’s Day limited-edition Black Thunder products. These items, currently available at the Yuraku Confectionery official online shop and directly managed stores, will be offered in limited quantities at the event venue.
Limited Edition Product 1: "Raw Black Thunder Supreme Trio"
This exquisite creation combines the signature crunchy texture of Black Thunder with the smooth, rich flavor of raw chocolate. The "Supreme Trio" refers to the three distinct chocolate elements that make up this treat: coating chocolate, chocolate chips, and raw chocolate. It’s a harmonious blend of textures and flavors, crafted specifically to commemorate Black Thunder’s 30th anniversary.
Limited Edition Product 2: "Red and White Strawberry Thunder"
Celebrating the number 15, which can be read as "ichigo" (strawberry) in Japanese, this special edition offers a delightful strawberry experience. The "Red and White Strawberry Thunder" allows you to compare two distinct strawberry flavors: "Red Strawberry," with its rich strawberry taste, and "White Strawberry," featuring a condensed milk-like strawberry flavor. This product is designed to be both visually appealing and delicious.
Project β’: Win a "Black Thunder Grab Dream BOX" at Home!
For those unable to attend the event in person, there’s still a chance to experience the thrill of the Black Thunder Grab Dream. A special campaign on Black Thunder’s official X (formerly Twitter) account will offer participants the opportunity to win a "Black Thunder Grab Dream BOX." A total of 39 lucky winners will be selected by lottery.
Campaign Details:
- Period: January 30th (Thursday), 2025, 12:00 PM – February 14th (Friday), 2025, 11:59 PM
- Prize: Black Thunder Grab Dream BOX (approximately 22cm cube, made of cardboard) containing a total of 100 Black Thunder bars. The assortment includes:
- Black Thunder (20 bars)
- Arigato Thunder (20 bars) – a limited-edition package expressing gratitude for the 30th anniversary (same taste as regular Black Thunder)
- Black Thunder Blissful Butter (20 bars)
- Black Thunder Moist Gateau Chocolat (20 bars)
- A new product scheduled for release in late February (20 bars)
How to Participate:
- Follow Black Thunder’s official X account: "Black Thunder-san [Official] (@Black_Thunder_)"
- Repost the relevant campaign post.
Note: Only winners will be contacted via direct message. Prizes are scheduled to be shipped at the end of February 2025. For further details, please refer to the official website.
Event Information
- Venue: Tokyu Plaza Harajuku "Harakado"
- Nearest Stations: Meiji-jingumae <Harajuku> Station, Harajuku Station, Omotesando Station
- Address: 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001
MAP - Event Period: February 10th (Monday) – 14th (Friday), 2025
- Time: 11:00 AM – 7:00 PM
- Fees: 40 yen (tax included) per try for the Black Thunder Grab Dream
- Official Website: https://yurakuseika.co.jp/blackthunder-30th-minasamano-okagedesu/valentine2025-yokukokomadeyondane/
Please note that the published content is subject to change. For the most up-to-date information, please visit the official website of the venue or the event organizer.
What is Black Thunder?
Black Thunder is a well-known Japanese chocolate bar, appreciated for its distinctive taste and texture. Launched in 1994 by the Yuraku Confectionery Company, it combines chocolate, cocoa cookie pieces, and rice puffs. This combination has made it a favorite among many, thanks to its affordability and convenience. Over time, Black Thunder has become a staple in Japan, with various limited-edition flavors and collaborations enhancing its appeal. Its straightforward composition and consistent quality have solidified its place in Japanese confectionery.
