Shimokitazawa Cheese and Super Spicy Festival
A Culinary Adventure Awaits: Explore 56 Unique Eateries in Shimokitazawa
The "Shimokitazawa Cheese and Super Spicy Festival" offers a unique opportunity to embark on a culinary journey through the vibrant streets of Shimokitazawa, a trendy neighborhood in Tokyo. This food-hopping event, running from February 6th to February 24th, 2025, invites you to explore 56 different shops, each offering limited-edition dishes centered around the themes of "cheese" and "super spicy."
A Gastronomic Experience Unlike Any Other
What sets this festival apart is the sheer variety and creativity of the participating establishments. Unlike typical food festivals confined to a single venue, this event transforms the entire neighborhood into a gastronomic playground. You’ll have the chance to discover hidden gems, revisit old favorites, and experience the diverse culinary landscape that Shimokitazawa has to offer.
The festival features an impressive array of dishes, from the rich and gooey "Lava Bolognese ~Quattro Formaggi~" to the fiery "Raw Oysters with Jalapeño Salsa." For those seeking the ultimate fusion of flavors, the "Slightly Spicy! Shrimp and Mushroom Rosé Cream Gratin" promises a delightful combination of creamy cheese and a subtle kick. With 56 unique menus to choose from, there’s something to satisfy every palate.
Stamp Rally: A Rewarding Culinary Quest
Adding an element of gamification to the experience, the festival includes a stamp rally that rewards your culinary exploration. Upon purchasing a participation pass, you can collect stamps at each participating shop you visit. These stamps can then be redeemed for a variety of prizes, both on a first-come, first-served basis and through a lottery system.
First-Come, First-Served Gifts:
- 1 Stamp: Nissin Enmeshi Yukgaejang (Nissin Foods Holdings Co., Ltd.) – First 1,200 people
- 2 Stamps: Akai Tsubo Supervised Authentic Spicy Beef Curry (S&B Foods Inc.) – First 1,000 people
- 3 Stamps: Otoko Ume Sour (Sapporo Breweries Limited) or Belly Fat Reducing Extremely Delicious Wasabi Rice Crackers (KŪTEMI) – First 1,000 people
- 4 Stamps: Kibiki BLUE 100ml Pet Bottle (Unkai Shuzo Co., Ltd.) and Marutai Ramen (Marutai Co., Ltd.) Set – First 500 people
- 5 Stamps: LION (Stout) (Ikehiko Enterprise Co., Ltd.) and PLUS Calpis® Immune Support PET 100ml (Asahi Soft Beverages Co., Ltd.) Set – First 500 people
Lottery Prizes (Eligible with 2, 6, 8, and 10 stamps):
- Kogamon Mug (Kogami) – 2 winners
- Personal Training Free Ticket (Behoma Personal Gym Shimokitazawa Station Branch) – 10 winners
- arabesque design green L/S shirt (Re:Re:) – 1 winner
- Gym Pass (2 weeks unlimited use) (Orangetheory Fitness Shimokitazawa) – 10 winners
- Original Drip Bag Coffee (5 pieces) (COFFEE MALDIVE) – 5 winners
- Breathing Technique Book "Can You Breathe Properly?" (Nagomitai-mu) – 50 winners
Participation Details: Your Ticket to Flavor Town
To participate in this culinary adventure, simply purchase a participation pass. This pass grants you access to all participating shops and allows you to order the event-limited menus without any additional cover charge or seating fee.
Participation Pass:
- Advance Sale with 1 stamp: 500 yen (Available until February 5th, 2025)
- Same-day: 500 yen (Available from February 6th to February 24th, 2025)
Sale Periods:
- Advance Sale: January 21st – February 5th, 2025
- Same-Day Sale: February 6th – February 24th, 2025
Sales Locations:
- Official Website: https://barbar.love-shimokitazawa.jp/
- Reception: Shimokitazawa Link Park (during the event period)
Event Information: Plan Your Visit
- Event Period: February 6th (Thursday) – February 24th (Monday, Holiday), 2025
- Location: Shimokitazawa, Tokyo
- Nearest Station: Shimokitazawa Station
- Venue: Participating shops throughout Shimokitazawa
- Reception: Shimokitazawa Link Park
- Address: 2-31 Kitazawa, Setagaya-ku, Tokyo 155-0031 (MAP)
- Time: According to each store’s business hours
- Contact: I LOVE Shimokitazawa (Spiral Inc.) – [email protected]
- Official Website: https://barbar.love-shimokitazawa.jp/
Please note that the published content is subject to change. For the latest information, please refer to the official website of the venue or organizer.
What is Shimokitazawa?
Shimokitazawa, or "Shimokita," is a neighborhood in Tokyo known for its distinctive character and artistic community. Located a short distance from Shibuya, it provides a quieter alternative with its narrow streets filled with vintage shops, independent boutiques, and cafes. This area has become a gathering place for musicians, artists, and others who contribute to its cultural diversity.
The neighborhood is notable for its live music venues and theaters, playing a significant role in Tokyo’s alternative music and performing arts scenes. Its relaxed atmosphere and friendly community attract both locals and visitors looking for a more laid-back Tokyo experience. Whether browsing its unique shops, enjoying a coffee in a tucked-away cafe, or attending a live show, Shimokitazawa offers a pleasant break from the city’s usual hustle.