Usher in 2025 with Festivities at Isetan Shinjuku!
Kick off the new year in style at the Isetan Shinjuku New Year’s Festival 2025! Enjoy vibrant lion dances, delicious festival food, unique Isetan-patterned ema (prayer tablets), and exciting dream projects featuring Yoshimoto comedians.
This year’s dream projects offer truly once-in-a-lifetime experiences, including the "Isetan Yoshimoto New Year’s Gift Dream Project" with prizes like a personally cooked meal by Robert Baba and an exclusive "sweets assortment" curated by Horujuku Tanabe. There’s even a "Summer Special Project" with a chance to win a 3-night stay at the Disneyland Hotel and 6 days of baseball action at Dodger Stadium & Angel Stadium!
The main event, "New Year’s Festival 2025 – Start the New Year at ISETAN SHINJUKU -", takes place on the 6th floor of the Main Building. Get ready for a festive atmosphere complete with a dynamic lion dance parade, games, gourmet food stalls, and the chance to write your wishes on original ema.
Event Highlights:
Lion Dance Performance by "Edo Daikagura":
- Dates & Times:
- January 2nd (Thursday): 3:00 PM~ (approx. 30 minutes)
- January 3rd (Friday): 11:00 AM~ & 3:00 PM~ (approx. 30 minutes each)
- Route: Starts at the 1st Floor Main Entrance and proceeds to the 6th Floor Event Space (Baby/Children’s Clothing & Goods).
Make a Wish on a Limited-Edition Ema:
- Secure one of only 200 New Year’s Festival Original Ema for just ¥301.
Festival Gourmet:
- Details to be announced – check the official website for updates.
Digital Target Shooting:
- Participation: Mitsukoshi Isetan App Members Only
- Fee: Free
Digital First Calligraphy of the Year:
- Participation: Mitsukoshi Isetan App Members Only
- Fee: Free
[MI Card Members Only] Isetan Yoshimoto New Year’s Gift Dream Project:
- Dream Project 1: "Robert Baba will cook for you"
- Dream Project 2: "Monopolize Yuriyan Retriever?"
- Dream Project 3: Sweets lover! Horujuku Tanabe’s selection of "This is what you must eat!" Isetan sweets assortment
Event Details:
- Venue: Isetan Shinjuku
- Nearest Stations: Shinjuku-Sanchome Station (1-minute walk), Shinjuku Station (5-minute walk)
- Address: 〒160-0022 Tokyo, Shinjuku-ku, Shinjuku 3-14-1
- Dates: January 2nd (Thursday) – January 3rd (Friday), 2025
- Official Website: https://www.mistore.jp/shopping/event/shinjuku_e/newyear_10
※ For the latest information and event details, please visit the official website. Content is subject to change.
What is Isetan Shinjuku?
Isetan Shinjuku is a well-known department store in Tokyo, Japan, established in 1886. It is part of the Isetan Mitsukoshi Holdings group and is recognized for its range of fashion items, premium foods, and beauty products. The store draws both locals and visitors interested in quality and style. Its building houses various departments, including designer clothing, accessories, and gourmet groceries. Isetan Shinjuku also hosts cultural events and festivals, offering a glimpse into both traditional and modern Japanese culture.
