Namwon Heungbu Festival 2024: Experience Korean Culture & Tradition in Jeollabuk-do

Experience the Magic of the Heungbu Festival in Namwon

Date: October 4th – 6th, 2024

Location: Seongsan-ri, Inwol-myeon and Seong-ri, Ayeng-myeon, Namwon-si, Jeollabuk-do, South Korea

Journey to the birthplace of the beloved Korean folktale, Heungbu-jeon, and immerse yourself in the enchanting Heungbu Festival. Held annually since 1993, this vibrant festival celebrates the timeless values of fraternity, sharing, repayment, and luck, offering a captivating blend of traditional culture and modern entertainment for locals and tourists alike.

Festival Highlights

1. Heungbu’s Big Success Market (Yocheon Riverside in front of Love Square)

Embrace the spirit of good fortune at Heungbu’s Big Success Market! Discover treasures at the Used Market, where you can find unique items at bargain prices. Feast your eyes on the vibrant Art Market, showcasing the talents of local artists. And don’t miss the Agricultural Products Market, offering a bounty of fresh, high-quality produce directly from the source.

For an extra dose of luck, participate in the exciting Heungbu Auction, held periodically throughout the festival. Who knows, you might just strike it rich!

2. Into the Story of Heungbu and Nolbu (Love Square)

Step into the pages of Heungbu-jeon and become part of the story! Capture unforgettable family photos dressed in traditional straw mats, experience the thrill of sticking rice onto a wall (a key scene from the tale), and even try your hand at carrying a flower pot, just like Heungbu.

Rumor has it that if you fully immerse yourself in these activities, you’ll receive a special gourd seed coupon from a friendly swallow, symbolizing the blossoming of good luck in your life.

3. Heungbuja Concert (October 4th, 6:00 PM)

Kick off the festival with a bang at the exhilarating Heungbuja Concert! This high-energy performance is a spectacular celebration of the Heungbu Festival’s opening, promising an unforgettable musical experience.

4. Kidzania GO! (Price: TBD)

Inspire the next generation of dreamers at Kidzania GO! This interactive experience allows children to explore various professions in a fun and engaging way, fostering their aspirations and confidence.

Family Fun

In addition to the main events, the Heungbu Festival offers a variety of performances designed especially for children, as well as exciting play facilities. Make the Heungbu Festival your family’s October destination for a weekend filled with laughter, learning, and cultural immersion.

Festival Information

Address: 12, Yangnim-gil, Namwon-si, Jeollabuk-do, South Korea

Admission: Partially paid (some activities may require fees)

Contact: +82-63-620-6170

Website: www.heungbu.org

Heungbu Festival

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