Indulge in the Smoothness: Meiji Essel Super Cup’s "Nameraka Essel Factory" Pop-Up Event
Celebrate 30 Years of Creamy Goodness with a Free Scoop of Limited-Edition Ice Cream
Calling all ice cream lovers! To commemorate the 30th anniversary of the beloved Meiji Essel Super Cup, a special pop-up event is coming to Shibuya, Tokyo. Get ready to experience the "Meiji Essel Super Cup Nameraka Essel Factory," a celebration of everyone’s favorite large-sized ice cream treat.
Since its launch in 1994, Meiji Essel Super Cup has captivated generations with its satisfyingly generous portions and diverse flavor lineup. From classic Vanilla, Matcha, and Chocolate to innovative creations like Rare Cheesecake, Chocolate Mint, and Roasted Tea Cookies, there’s an Essel Super Cup for every palate.
This pop-up event offers a unique opportunity to experience the "Nameraka Essel," a limited-edition flavor that replicates the incredibly smooth texture of ice cream fresh off the factory line.
Event Highlights:
1st Floor:
- Photo Opportunities: Capture Instagram-worthy moments with giant Nameraka Essel monuments and other themed installations.
- Exhibition: Journey through 30 years of Meiji Essel Super Cup history, discovering the secrets behind its enduring popularity and browsing a nostalgic collection of past packaging.
2nd Floor:
- Free "Nameraka Essel" Tasting: Indulge in a complimentary serving of the exclusive "Nameraka Essel" flavor.
- Important: Access to the 2nd-floor tasting requires a numbered ticket obtained on the 1st floor (limited quantities available).
Event Details:
Dates: September 19th (Thursday) – September 29th (Sunday), 2024
Time: 11:00 AM – 6:00 PM
- Note: Opening day (September 19th) will have adjusted hours of 4:00 PM – 6:00 PM.
Location: ZeroBase Shibuya
Address: 2-5-8 Dogenzaka, Shibuya-ku, Tokyo 〒150-0043
View Map
Nearest Station: Shibuya Station
Official Website: https://www.meiji.co.jp/sweets/icecream/essel/30th/nameraka/
Important Reminders:
- Event content is subject to change without prior notice.
- Please refer to the official website for the most up-to-date information.
Don’t miss this chance to relive your favorite ice cream memories and create new ones at the Meiji Essel Super Cup Nameraka Essel Factory!