MARUNOUCHI Valentine Market 2025

A Confluence of Confectionery: 21 Unique Shops, Including 5 First-Time Vendors

The Marunouchi district, already renowned for its sophisticated culinary landscape, will further enhance its reputation with the MARUNOUCHI Valentine Market 2025. This year’s market features a curated selection of 21 distinct shops, showcasing the artistry and innovation of both established names and exciting newcomers. Five vendors will be making their debut appearance, adding a fresh dimension to the already impressive lineup of Marunouchi’s most popular and celebrated shops.

Among the notable participants, ‘ORANGE kikaki’ will present a specialty selection of orangettes, featuring the rich yet gently sweet "Tsunohikari" citrus fruit. ‘CACAObroma’, guided by a pharmacist’s focus on "deliciousness and health," will offer an assortment of carefully selected organic chocolate and cookies. These newcomers join established favorites such as ‘Chocolatier Pale d’Or’ and ‘Pierre Hermé’, ensuring a diverse and delectable range of chocolate creations.

Beyond the core market offerings, the event extends its reach with the "Marunouchi Sweets Lottery." Held for five days, from January 31st (Friday) to February 4th (Tuesday), this lottery offers the first 100 participants each day a chance to win petit sweets or coupons. Participation requires a purchase receipt of 2,000 yen or more (including tax, with same-day receipts combinable) from the "MARUNOUCHI Valentine Market 2025."

In addition to the treats available at the event venue, the wider Marunouchi area will also participate, offering drinks perfect for enjoying while strolling around the city, as well as Marunouchi-limited sweets. This coordinated effort promises to envelop the district in a sweet fragrance, creating a truly special Valentine’s Day experience.

Participating Shop Lineup:

• The Peninsula Boutique & Cafe Shin-Marunouchi Building Store
• dari K Marunouchi Oazo Store
• DEMEL
• La Boutique de Joël Robuchon Marunouchi Store
• BENOIT NIHANT
• SILSMARIA
• ★CACAObroma
• ★Cocolo kitchen KYOTO
• Koiwai Farm TOKYO
• ★HINEMOS
• Chocolatier Pale d’Or
• hotel the progress
• Pierre Hermé
• CHEESE GARDEN
• pure coco TOKYO
• ICONIC STAGE marunouchi
• ★ORANGE kikaki
• Gion Kitagawa Hanbee Tokyo Marunouchi Building Store
• marl
• ★Keikidokoro Mioya
• Tachimachi Canelé MARUNOUCHI

(★ denotes first-time appearance at MARUNOUCHI Valentine Market)

Marunouchi Sweets Lottery Details:

• Date and Time: January 31, 2025 (Fri) – February 4, 2025 (Tue), 11:00-17:00 (Ends as soon as prizes run out)
• Venue: Marunouchi Building 1F Mar Cube Special Counter
• Participation: Present a purchase receipt (2,000 yen or more including tax / same-day receipts can be combined) from "MARUNOUCHI Valentine Market 2025"
• Prizes: Petit sweets or coupons, awarded by lottery.

(Please refer to the official website for complete details.)

Basic Information:

• Venue / Nearest Station: Maru Building
  • Tokyo Station (1-minute walk)
  • Nijubashimae <Marunouchi> Station (1-minute walk)
  • Otemachi Station (3-minute walk)
  • Yurakucho Station (9-minute walk)
• Address: 〒100-6390 Tokyo, Chiyoda-ku, Marunouchi 2-4-1 (MAP)
• Event Period: January 31, 2025 (Fri) – February 14, 2025 (Fri)
• Time: 11:00 – 21:00 (Marunouchi Building 1F Mar Cube)
• Official Website: https://www.marunouchi.com/lp/valentine2025/

Published content is subject to change. Please check the official website of the venue/organizer for the latest information.

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What is Marunouchi?

Marunouchi is a prominent commercial district in central Tokyo, situated between the Imperial Palace and Tokyo Station. It is a key area for business, housing the headquarters of major corporations and serving as a significant center for finance and commerce in Japan. The district also features a lively shopping and dining scene, with a variety of boutiques, restaurants, and cafes. Cultural attractions, such as art galleries and theaters, add to the area’s appeal. Marunouchi’s strategic location and diverse offerings make it an interesting destination for both locals and visitors looking to explore Tokyo’s urban landscape.

The Rose of Versailles Theatrical Anime Collaboration Cafe 2025

A Themed Cafe Celebrating the New Rose of Versailles Movie

Riyoko Ikeda’s seminal manga, The Rose of Versailles, a vivid depiction of the loves and lives of those struggling to survive in revolutionary France, will be receiving a new theatrical adaptation. Although more than 50 years have passed since the manga series began in 1972, the world of The Rose of Versailles, along with the way of life of Oscar and the other protagonists, have not faded from the public consciousness. The story will be adapted into a theatrical anime, scheduled to be released on January 31, 2025.

In commemoration of this upcoming release, a collaboration cafe will be held, sponsored by a manga exhibition project. The cafe presents an opportunity to further immerse oneself in the world of The Rose of Versailles.

Event Details

• Venue: Demmers Teehaus Roppongi

• Nearest Station: Roppongi Station

• Address: 〒106-0032 Tokyo, Minato-ku, Roppongi 7-21-22 Seiko Roppongi Building 1F (MAP)

• Event Period: January 31, 2025 (Friday) – February 13, 2025 (Thursday)

• Hours: 12:00 PM – 6:30 PM (Please note that the cafe’s normal business hours differ from the event’s hours.)

  The event will be held in 80-minute sessions, with reservations required for all dates. The available time slots for the Tokyo venue are as follows:

  1. 12:00 PM – 1:20 PM
  2. 1:35 PM – 2:55 PM
  3. 3:30 PM – 4:50 PM
  4. 5:05 PM – 6:25 PM

• Entrance Fee: 550 yen (tax included) – This fee covers the table charge for using the collaboration cafe.

• Official Website: https://www.manga10.com/event/3147

Please note that the published content is subject to change, so it is advisable to check the official website of the venue and organizer for the latest information.

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What is "The Rose of Versailles"?

"The Rose of Versailles" is a Japanese manga and anime series by Riyoko Ikeda, first serialized in the early 1970s. Set in 18th-century France, the story unfolds during the French Revolution. It centers on Oscar François de Jarjayes, a woman raised as a man to lead the Royal Guard. Her life intersects with Marie Antoinette, the queen of France, and other well-developed characters, exploring themes of love, duty, and political intrigue.

The series is noted for its historical accuracy and storytelling, addressing themes like gender identity and social justice. It has significantly influenced the shoujo manga genre and popular culture, leading to various adaptations, including anime, musicals, and films. Its continued popularity highlights its engaging characters and enduring story, securing its place as a classic among fans.

Christmas Rose in Bloom: A Year in Panels

For those interested in cultivating Helleborus, commonly known as the Christmas Rose, an informative panel exhibition will be held at the Todagawa Ryokuchi Flower Center, located within the larger Agricultural Culture Park. The exhibition, presented by prominent Hellebore enthusiast Ms. Kaoru Aoshima, promises to deliver valuable insights into the "methods to keep Hellebores healthy and blooming profusely".

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Duration:

The exhibition will run from January 21st (Tuesday), 2025, to March 2nd (Sunday), 2025. Please note that the Flower Center is closed every Monday. In the event that a Monday falls on a national holiday, the Center will remain closed on the following weekday.

Opening Hours:

Visitors are welcome between the hours of 9:00 and 16:30.

Location:

The exhibition will take place at the Todagawa Ryokuchi Flower Center, a part of the Agricultural Culture Park in Nagoya, Japan.

Admission:

Admission to the panel exhibition is free of charge.

Contact Information:

For inquiries, please contact the Todagawa Ryokuchi Management Center at TEL: 052-302-5321. Please note that English language inquiries are not accepted at this number.

What are Christmas Roses (Hellebores)?

Christmas Roses, or Helleborus niger, are perennial plants known for blooming in winter, around Christmas. They belong to the Ranunculaceae family and originate from the mountainous regions of Europe, especially the Alps.

These plants are valued for their cup-shaped flowers, which vary in color from white to soft pink, sometimes with a green tint. Their dark green foliage remains attractive year-round, enhancing any garden.

Christmas Roses are resilient, thriving in shaded or partially shaded areas with well-drained, humus-rich soil. They can withstand cold temperatures and snow, making them a preferred choice for adding color to winter gardens.

Beyond their aesthetic appeal, Hellebores have historical and cultural significance. They have been used in traditional medicine and are linked to various myths and legends. Today, they continue to attract gardeners and plant enthusiasts with their unique charm and durability, making them a popular choice for winter gardens and floral displays.

The 49th Japan Hobby Show 2025: A Deep Dive into the World of Handmade Hobbies

Discover Your Passion: The 2025 Japan Hobby Show at Tokyo Big Sight

The 49th Japan Hobby Show, a celebration of all things handmade, is set to take place at the renowned Tokyo Big Sight (Tokyo International Exhibition Center) from April 17th to April 19th, 2025. This year’s theme, "HANDMADE Journey 2 ~ Pack your ‘likes’ for the trip ~", invites attendees on a three-day exploration to discover, or perhaps rediscover, their passions. The Japan Hobby Show offers a unique opportunity to encounter a vast array of handmade creations and the talented individuals behind them.

Immerse Yourself in Over 250 Workshops

A major highlight of the Japan Hobby Show is the extensive workshop program, featuring over 250 diverse sessions. These workshops cater to a wide range of interests, including needlework, DIY projects, various crafts, and art. Whether you are a novice or a seasoned crafter, there is something for everyone. The workshops are led by popular creators and established brands, ensuring a high-quality, engaging experience. Due to their popularity, advance ticket purchase is strongly recommended. Keep an eye on the official website and social media channels for updates on ticket sales.

Explore Themed Areas and Discover New Inspirations

The exhibition area is a treasure trove of handmade works, materials, and tools. Visitors can explore booths filled with unique creations, each reflecting the individual style and preferences of its maker. This is an excellent opportunity to gather new ideas and find inspiration for your own projects.

The exhibition is thoughtfully divided into several themed areas:

• ARENA: The main area, designed to reflect the overarching theme of the event, promises an exciting and immersive experience.
• WORLD: This area offers a deep dive into specific categories, allowing visitors to explore their interests in greater detail.
• General Workshop Area: A perennial favorite, this area hosts a variety of workshops catering to different skill levels.
• Limited Rooms: This section features exclusive content and experiences, adding an element of surprise and discovery to the event.
• Oshikatsu/Nui-katsu Marche: A brand-new addition for 2025, this area is dedicated to the increasingly popular "Oshikatsu" (fan activity) and "Nui-katsu" (plushie activities) trends.

The Rise of "Oshikatsu": A Dedicated Space for Fans

The "Oshikatsu" phenomenon, which involves passionately supporting one’s favorite things or people, has become a significant cultural force in Japan. With the market size projected to reach a staggering 800 billion yen in 2025, and an estimated one in three people identifying with an "Oshi," it is clear that "Oshikatsu" is more than just a passing trend.

Recognizing this, the 49th Japan Hobby Show introduces the "Oshikatsu/Nui-katsu Marche," a dedicated area where fans can find materials, finished works, and experiences related to their "Oshi." This includes items related to resin crafting, embroidery, beading, character-themed merchandise, and plushie-related activities.

Learn from the Best: Influencers Share Their Expertise

Approximately 20 prominent influencers in the handmade and hobby sphere are scheduled to participate in the 2025 Japan Hobby Show. These influencers will share their knowledge, techniques, and passion for handmade crafts through various platforms, including social media. This presents a valuable opportunity to learn directly from leading figures in the field and gain insights into their creative processes. Many of these influencers will also be conducting workshops, providing hands-on learning experiences for attendees.

Essential Information for Planning Your Visit

• Dates: April 17th (Thursday) – April 19th (Saturday), 2025
• Time: 10:00 AM – 5:00 PM (Admission times may vary depending on the ticket type)
• Location: Tokyo Big Sight, South Exhibition Hall South 1, 2, and 3 Halls
• Address: 3-11-1 Ariake, Koto-ku, Tokyo, 135-0063 (MAP)
• Nearest Stations: Tokyo Big Sight Station / Kokusai-Tenjijo Station
• Official Website: https://hobby.or.jp/

Please note that the information provided is subject to change. It is recommended to check the official website for the most up-to-date details.

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What is Tokyo Big Sight?

Tokyo Big Sight, officially the Tokyo International Exhibition Center, is Japan’s largest convention and exhibition venue, situated in the Ariake district of Tokyo. Known for its distinctive inverted pyramid architecture, it hosts a variety of events, including trade shows, conventions, cultural exhibitions, and hobby fairs. The center features multiple exhibition halls, conference rooms, and adaptable event spaces, making it suitable for large gatherings. With modern facilities and a convenient location, Tokyo Big Sight attracts exhibitors and visitors globally, facilitating international exchange and collaboration.

Sport Fishing Festival in TOKYO 2025

A Biennial Celebration of Jigging and Casting: 64 Companies to Exhibit

The Sport Fishing Festival in TOKYO 2025 (SFF2025), a specialized event focusing on the techniques of "jigging" and "casting" in saltwater lure fishing, is set to take place on February 15th and 16th, 2025. This biennial festival, distinct from both conventional fishing equipment exhibitions and competitive fishing tournaments, aims to provide a comprehensive and educational experience for dedicated sport fishing enthusiasts. The event will be held at the Tokyo Metropolitan Tama Industrial Exchange Center Tokyo Tama Mirai Messe, conveniently located near Keio Hachioji Station.

SFF2025 is not merely a trade fair; it is an immersive "festival" that inherits the spirit of past jigging festivals, offering attendees a unique opportunity to learn and discover various aspects of sport fishing. A record 64 manufacturers and shops are scheduled to participate, providing an unparalleled platform for interaction with industry professionals. Attendees will have the chance to engage with staff from renowned manufacturers, accomplished professional anglers, and even independent lure builders – individuals who are not typically accessible to the public.

Engaging Talk Shows and Educational Events

A significant highlight of SFF2025 is the series of "talk shows" featuring prominent professional anglers and experts, scheduled for both days of the event. These sessions promise to deliver exclusive insights and information, tailored to specific themes relevant to the sport fishing community.

Main Stage Talk Show Schedule:

Saturday, February 15th

• 13:00-13:30: "Bluefish Jigging" with Seiichi Nagai and Kazuhiro Matsubara
• 14:00-14:30: "Trout (Cherry Salmon, Biwa Trout, Lake Trout) Jigging" with Makoto Ono and Ryuro Yoshizawa
• 15:00-15:30: "Resource Management and Sport Fishing" with Yasuhiro Sanada and Natsumi Takamoto
• 16:00-16:30: "Bluefin Tuna" with Tadakazu Fujii, Ichiro Sato, and Toshiaki Sawada

Sunday, February 16th

• 11:00-11:30: "Big Bait Seabass" with Takashi Ueyashiki, Satoshi Mori, and Naruo Ieda
• 12:00-12:30: "Yellowtail Amberjack" with Toru Yamaguchi, Seiichiro Tashiro, and Saya Aoi
• 13:00-14:00: "Giant Trevally & GT Fishing Contest Awards Ceremony" with Kenzaburo Fukui and Kenji Konishi
• 15:00-15:30: "Resource Management and Sport Fishing" with Yoichi Mogi and Ayumu Katano
• 16:00-16:30: "Yellowfin Tuna" with Hiro Sano and Kazuyoshi Sugio

Beyond the talk shows, SFF2025 will host a variety of engaging and educational events. Attendees can participate in a "Knot Contest," a competition designed to test the strength and reliability of various fishing knots. For those interested in sustainable fishing practices, the "Resource Management Corner" will provide valuable information on international fishing systems and the importance of tag-and-release programs. Additionally, a "Noto Peninsula Earthquake Reconstruction Support Lottery" will be held, offering attendees a chance to contribute to the recovery efforts in the areas affected by the January 2024 earthquake.

Event Details:

• Venue: Tokyo Metropolitan Tama Industrial Exchange Center Tokyo Tama Mirai Messe
• Nearest Station: Keio Hachioji Station
• Address: 3-19-2 Myojin-cho, Hachioji City, Tokyo 192-0046 (MAP)
• Dates: February 15th (Saturday) – February 16th (Sunday), 2025
• Hours:
  • February 15th: Noon – 5:00 PM
  • February 16th: 9:00 AM – 5:00 PM
• Admission Fees:
  • 500 yen for attendees who complete a questionnaire
  • 1000 yen for attendees who do not complete a questionnaire
  • Free for high school students and younger
• Official Website: https://www.sfpc-japan.com/

Please note that the published content is subject to change. For the most up-to-date information, it is recommended to consult the official website of the venue and the organizers.

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What is Jigging in Fishing?

Jigging is a fishing technique that uses a specific type of lure called a jig. This method involves a vertical, jerking motion to mimic the movements of injured prey, which can attract fish. A jig typically has a weighted head and a hook, often with a soft or feathered body to increase its attractiveness.

This technique is effective in both saltwater and freshwater, making it suitable for catching various species, from bass and walleye to larger fish like tuna and grouper. Anglers can adjust the speed and intensity of the jigging motion to match the behavior of the target fish, providing a flexible approach to fishing.

Successful jigging requires understanding the water column and fish behavior. Anglers must often adjust the depth and rhythm of the jig to suit the conditions, making it both a physically active and strategic method. At the Tokyo Sport Fishing Festival 2025, participants can learn these techniques from experienced professionals, gaining insights into the nuances of jigging and how to apply them effectively in different fishing scenarios.

Large-Scale Valentine’s Day Event at Kitasenju Marui

A Wide Selection of Chocolate Brands, Including Many Debuting at Marui

This Valentine’s Day, Kitasenju Marui is hosting a large-scale event featuring a remarkable selection of chocolate brands. Under the theme of "Encountering new chocolates," the event showcases a total of 21 brands on the 6th floor, along with 8 additional brands on the 2nd floor and B1F. With such a diverse array, visitors are encouraged to make multiple visits throughout the event period to fully appreciate the opportunity to discover new and exciting chocolates.

A Diverse Lineup of Chocolates, Featuring Brands Debuting at Marui

The event features an impressive lineup of chocolate brands, many of which are making their debut at Marui. Here are some of the highlights:

• CACAO SAMPAKA (Marui debut) – A purveyor to the Spanish Royal Family, CACAO SAMPAKA, based in Barcelona, oversees every step of the chocolate-making process, from selecting cacao beans to the final production. They are also actively involved in supporting cacao farms, including efforts to revive rare cacao varieties like "Xoconusco(R)," known as the King’s Cacao, and building schools in Côte d’Ivoire in collaboration with the Ivorian government.
• DelReY (Marui debut) – DelReY’s iconic "Diamond Chocolat" is a must-try. The Diamond BOX, a reflection of 75 years of the brand’s history, contains an assortment of chocolates by father Bernard (yellow line) and son Jan (white line). This collection offers six unique flavors: caramel, exotic fruits, pistachio raspberry, lychee, strawberry, and Venezuela.
• BENOIT NIHANT (Marui debut) – Cacao artisan Benoit Nihant carefully selects cacao from its origin, taking into account the producers’ dedication. This Belgian bean-to-bar chocolate brand specializes in "single origin" chocolate, produced from a single region or farm. Visitors can enjoy chocolates that combine spices and cacao, as well as freshly baked chocolate cookies with a rich flavor, made by wrapping a whole ganache chocolate inside the dough and topping it with single-origin chocolate chips.
• CHOKOLA`J (Marui debut) – CHOKOLA`J offers high-cacao chocolate from New Caledonia. The "Hibiscus Collection" features chocolates rich in cacao flavor, presented in a design box that evokes the gentle tropical breeze and floral scent of the South Pacific. This collection showcases the perfect harmony of French craftsmanship and the finest cacao beans.
• Madame Delluc (Marui debut) – Founded in 1919 by Marie Delluc on Rue Royale in Brussels, Madame Delluc quickly became a favorite among aristocrats and royalty. In 1942, they were first awarded the title of purveyor to the Belgian Royal Family. Their "Mini Melo Cakes," offering a crisp, fluffy, and crunchy texture, are a special treat available only during this season.
• Laurent Gerbaud (Kitasenju Marui debut) – Chocolatier Laurent Gerbaud, from Brussels, Belgium, has absolute confidence in their "praline," made from caramelized nuts. They are constantly pursuing addictive chocolate, with a focus on the quality and blend of raw materials.
• DARCIS (Kitasenju Marui debut) – Jean-Philippe Darcis, a "Lifetime Belgian Chocolate Ambassador" and a member of "Relais Desserts," the world’s most prestigious association of pastry chefs, brings his expertise to this bean-to-bar chocolatier. Visitors can indulge in the luscious world of chocolate he creates.
• OGGI (Kitasenju Marui debut) – Since its founding in 1978, OGGI has pursued its own unique flavor, not bound by the concept of Western confectionery. Based on the principle of "maximizing the power of ingredients," they have created long-selling products such as "Chocolat de Chocolat" and "Orange Peel." A variety of assortments are available to brighten up Valentine’s Day.
• Grand Place (Kitasenju Marui debut) – Grand Place offers Belgian chocolate that is both visually appealing and delicious. Using Belgian couverture and carefully selected ingredients from both domestic and international sources, Japanese chocolatiers finish it semi-handmade to suit Japanese tastes, while inheriting the traditional Belgian chocolate-making method.
• CRIOLLO – Run by French patissier Santos Antoine, CRIOLLO presents this year’s new chocolate set, "Chocolat Infusion." This set of eight unique pieces features a deeper, more natural flavor derived from ingredients infused into cacao butter and fresh cream. Other chocolates with exquisite melt-in-your-mouth texture and delicate flavors are also available.
• KitKat Chocolatory – For a limited time, KitKat Chocolatory is offering a "bear-shaped KitKat" called "KitKat Heartful Bear." These adorable KitKats come in a cute "heart can" type, as well as in packs of 12 and 6, perfect for sharing.
• DEMEL – Located on Kohlmarkt 14, from Michaelerplatz in front of the Vienna Imperial Palace to Graben Street, DEMEL is a café-Konditorei with both a patisserie and a café. Since its founding in 1786, its gorgeous and elegant taste continues to captivate sweet lovers around the world.
• BS40 – BS40 is a sweets specialty store opened by a Japanese owner in Belgium’s fiercely competitive chocolate scene. They offer chocolate with the theme of "fruit and cacao." In addition to the standard products of "orange peel" and "lemon peel" coated in "dark chocolate," this year, a new product coated in "milk chocolate" is making its debut. Visitors can also enjoy the nostalgic "Cherry Bonbons," made by soaking cherries in alcohol before coating them in chocolate.
• Flower Knows × Goncharoff – This collaboration features highly designed packaging loved worldwide, with a design theme of "Moonlight Mermaid." The product combines the beautiful Flower Knows design with motifs of "moon," "mermaid," and "jewels," and Goncharoff’s vibrant chocolates, creating a unique new chocolate brand.
• Meine Loren (Fouche) – The highly popular cat character "mofusand" collaboration package is now available. "Gummy Chocolate" features paw-shaped fruit-flavored chocolate topped with fruit gummies, while "Ramune Chocolate" is fruit-flavored ramune coated in fruit chocolate. The package features a cute design with various cats.
• GODIVA – A luxury chocolate brand representing Belgium, GODIVA offers its standard collection, seasonal collections, and baked goods, providing high-quality and flavorful chocolate products.
• Mary Chocolate – Since its founding, Mary Chocolate has been committed to selecting raw materials and using specific methods to create safe and rich flavors. Their crackling chocolate, inspired by the drinks and sweets found in retro cafes, is a delicious and visually appealing treat.
• LITTLE MOTHERHOUSE – Launched by Motherhouse in 2021, this food brand develops original products that highlight the rich food ingredients and culture of developing countries. "Nama-ouka" offers the sweet and sour taste of strawberries and raspberries, with a refreshing mugwort aroma. "Nama-haruhana" combines the gorgeous scent of osmanthus with the sweet and sourness of passion fruit. "Nama-moegi" harmonizes the refreshing taste of grapefruit with the deep richness of pistachio. This special assortment allows you to experience the arrival of spring with all five senses.
• lepepin – "Le pepin" is French for "seed," and this chocolate boutique in Omotesando, Tokyo, aims to create colorful flavors that bloom from a small seed. Their chocolate is designed to delight the five senses and brighten the heart, whether enjoyed with loved ones or on an ordinary day.
• Morozoff – Born in 1931 as a chocolate shop on Tor Road in Kobe, Morozoff was the first in Japan to create luxury chocolate and has always been committed to authenticity. They have nurtured a culture of enjoying gifts through various sweets, including Valentine’s Day. Many of their hit products have become long-selling items, loved by many people across generations and eras.
• Kyo Yogashi Juvancelle – Juvancelle, an old French word meaning "maiden," offers Japanese-style chocolate with a sense of the four seasons, unique to a Kyoto confectionery shop. Rooted in Kyoto, a city steeped in traditional culture, their carefully crafted chocolates incorporate Japanese ingredients, providing a deep and rich flavor.

Event Details

• Location: Kitasenju Marui
• Nearest Station: Kitasenju Station
• Address: 〒120-8501 Tokyo, Adachi-ku, Senju 3-92 (MAP)
• Venue: Kitasenju Marui 6F, 2F, B1F Valentine’s Day Special Corner
• Event Period: January 29, 2025 (Wednesday) – February 14, 2025 (Friday)
• Time: 10:00 AM – 8:00 PM
• Official Website: https://www.0101.co.jp/084/feature/detail.html?article%5Fseq=11242&article%5Ftype=fea

Please note that the published content may be subject to change. For the latest information, please check the official website of the venue or organizer.

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What is Kitasenju Marui?

Kitasenju Marui is a shopping center located in the Kitasenju district of Tokyo, Japan. It is part of the Marui Group, a chain of department stores in Japan. The store is known for its modern design and welcoming atmosphere, attracting both locals and tourists.

Kitasenju Marui offers a variety of products, including fashion, accessories, home goods, and electronics. It is noted for its selection of trendy and high-quality brands, often featuring exclusive items. The store also hosts seasonal events, such as the Valentine’s Day Chocolate Fair, which features chocolates from local and international chocolatiers.

In addition to shopping, Kitasenju Marui has a range of dining options, from casual cafes to upscale restaurants. Its location, accessible by public transportation, makes it a convenient spot for shopping in Tokyo.

Shinagawa Roasted Sweet Potato Terrace 2025

Indulge in 50 Exquisite Roasted Sweet Potato Gourmet Dishes

The "Shinagawa Roasted Sweet Potato Terrace" is a popular winter event held in Shinagawa, Tokyo, where roasted sweet potatoes, along with related sweets and gourmet dishes, gather from all over Japan. This event is also known as the originator of the roasted sweet potato boom, a trend that has now spread overseas. Since its inception in 2017, it has attracted a total of 200,000 attendees. In March 2025, this celebrated event will be held in Shinagawa, a noteworthy area anticipating the opening of the town around Takanawa Gateway Station. The event is designed to be enjoyed by workers, residents, and visitors alike.

The event is produced by Sota Amaya, a "Roasted Sweet Potato Ambassador" who consumes roasted sweet potatoes every day of the year. The venue will host 12 unique shops specializing in roasted sweet potatoes and related gourmet dishes, carefully selected by Mr. Amaya from across Japan. These selections emphasize the production area, variety, and baking method. The offerings range from fluffy to moist, including rare varieties that are seldom encountered, and even surprising dishes that will make one wonder, "Is this really how you eat it?" In total, over 50 items will be available for attendees to enjoy.

Special Events

Potato Talk

This is a venue-limited talk show hosted by Mr. Amaya. Attendees can enjoy roasted sweet potatoes while listening to behind-the-scenes stories about their production and consumption. Guest appearances are also planned.

Mini-Radio (Spotify)

A mini-radio program will be broadcast, allowing attendees to savor stories related to roasted sweet potatoes through their ears. This program will feature various thoughts and stories behind roasted sweet potatoes, making the waiting time more enjoyable.

Eating Master Challenge

This interactive event invites attendees to post photos of their roasted sweet potato "eating style" on Instagram with the hashtag "#やきいも食べ師チャレンジ". This allows participants to become a part of the event.

Featured Shops and Recommendations

The following 12 shops will be featured at the event, with recommendations from Roasted Sweet Potato Ambassador Sota Amaya:

• sweet&healthy SAZANKA (Miyazaki)

  • 2025 Must-Eat Menu: "Raw Sweet Potato"
  • From Mr. Amaya: SAZANKA is meticulous about the environment in which their sweet potatoes grow, from soil composition to aging methods. Their ability to transform the power of the sun and earth of southern Miyazaki into a rich sweetness is remarkable. This dazzling flavor is a must-try.

• Yosshi’s Sweet Potato Shop (Nagano)

  • 2025 Must-Eat Menu: "Kinmitsu Komachi from Shimane Prefecture"
  • From Mr. Amaya: Shop owner Yosshi, with a background as a hotel manager, is a professional in providing "hospitality" through roasted sweet potatoes. He delivers rare flavors discovered during his travels across Japan, sharing the stories behind each one.

• Imofukudo (Gunma)

  • 2025 Must-Eat Menu: "Drinkable Roasted Sweet Potato & Chips"
  • From Mr. Amaya: Imofukudo innovates new ways to enjoy roasted sweet potatoes, including the popular "Drinkable Roasted Sweet Potato." They deconstruct and reconstruct the experience of eating roasted sweet potatoes, offering an experience that will make you want to share, "This is actually roasted sweet potato!"

• Ginroku Imo (Tokyo)

  • 2025 Must-Eat Menu: "Yukuri Sweet Potato"
  • From Mr. Amaya: Shop owner Shibaoka, whose interest in roasted sweet potatoes grew after experiencing various jobs, creates "Yukuri Sweet Potato" with a gentle sweetness, slowly roasted over charcoal. Every aspect, from the choice of sweet potatoes to the baking method, is infused with Mr. Shibaoka’s passion.

• OIMO cafe (Saitama)

  • 2025 Must-Eat Menu: "Sweet Potato and Chicken Grain Mustard Curry"
  • From Mr. Amaya: This is a directly managed store of a long-established farm that has been in operation for 300 years since the Edo period in Miyoshi Town, Saitama Prefecture, the birthplace of the original fluffy "Kawagoe Imo." The professionals who know all about the charm of sweet potatoes have created a superb curry with roasted sweet potatoes and grain mustard.

• Hige Shoten (Fukui)

  • 2025 Must-Eat Menu: "Sweets Stone-Roasted Sweet Potato"
  • From Mr. Amaya: Shop owner Seki believes that there is a unique taste that can only be produced by sweet potatoes that have endured the rough waves of the Sea of Japan and the harsh cold of Hokuriku. Five types of premium brand sweet potatoes produced only in the Tomitsu area on the coast of Awara City, Fukui Prefecture, are baked in an original stone oven.

• Kurataya Oimo Sweets (Tokyo)

  • 2025 Must-Eat Menu: "Pot-Roasted Sweet Potato (5 Variety Tasting)"
  • From Mr. Amaya: This is the shop of owner Mitsuke, who has a unique background of transitioning from the principal of a prestigious high school to a roasted sweet potato vendor. The traditional baking method maximizes the original flavor of the sweet potatoes. Experience the "Principal’s Roasted Sweet Potato" that was loved by students.

• Yakiimo-dokoro DOCO Nibankan (Yamagata)

  • 2025 Must-Eat Menu: "National Roasted Sweet Potato University Salt Butter Crepe"
  • From Mr. Amaya: Owner Miura transitioned from owning a clothing select shop to becoming a roasted sweet potato vendor. Fully utilizing his creative spirit cultivated through various experiences, he develops and disseminates innovative and unique ways to eat roasted sweet potatoes.

• Kobe Imoya Shinomoto (Hyogo)

  • 2025 Must-Eat Menu: "Silk Sweet"
  • From Mr. Amaya: Owner Nomoto, who was moved by the taste of Silk Sweet during his time as a company employee, entered the path of mastering roasted sweet potatoes. In pursuit of the best sweetness, aroma, and texture in Japan, he adjusts the baking method according to the daily weather, delivering unique varieties.

• Yakiimo Koro (Aichi)

  • 2025 Must-Eat Menu: "Roasted Sweet Potato Croquette Burger"
  • From Mr. Amaya: A popular store that pursues roasted sweet potatoes as gourmet food and sells them from a purple kitchen car mainly in the Chita Peninsula, Aichi. The hamburger with crispy croquettes made from meltingly ripe roasted sweet potatoes is a satisfying bite that will boost your mood.

• Oimoya Nouka no Daidokoro (Tokyo)

  • 2025 Must-Eat Menu: "Salty Roasted Sweet Potato with Delicious Skin"
  • From Mr. Amaya: A craftsman’s shop that devised a technique to bring out the sweetness by adding a small amount of salt to roasted sweet potatoes. The Beni Haruka sweet potatoes, slowly roasted with Sakurajima lava rocks, have a slight salty taste on the skin, making the sweetness three-dimensional. This creates a delicious, addictive flavor with a lingering richness.

• Oimoyasan moimoi (Chiba)

  • 2025 Must-Eat Menu: "Various Roasted Sweet Potatoes"
  • From Mr. Amaya: Owner Kagawa traveled around the world, eating sweet potatoes. He concluded that "Japanese sweet potatoes are the best after all!" and entered the path of roasted sweet potatoes. He delivers "roasted sweet potatoes from hidden places" using local varieties that can only be produced in specific regions of Japan.

Basic Information

• Venue: Shinagawa Season Terrace
• Nearest Stations: Shinagawa Station / Sengakuji Station
• Address: 1-2-70 Konan, Minato-ku, Tokyo 108-0075
  MAP
• Event Period: February 27, 2025 (Thursday) – March 2, 2025 (Sunday)
• Time: 11:00 AM – 5:00 PM at Shinagawa Season Terrace Event Plaza
• Fees: Admission is free (no prior application required). A separate fee will be charged for the purchase of roasted sweet potatoes.
• Official Website: https://sst-am.com/event/9589.html
• Information in Case of Rain: The event will be held in light rain but canceled in case of severe weather.

Please note that the published content may be subject to change. For the latest information, please check the official website of the venue/organizer.

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What Makes Japanese Sweet Potatoes Unique?

Japanese sweet potatoes, or "satsumaimo," are distinguished by their flavor, texture, and versatility. Their natural sweetness, which becomes more pronounced when roasted, offers a caramel-like taste. This is paired with a creamy, dense texture, making them suitable for both savory and sweet dishes.

The skin of these sweet potatoes is usually reddish-purple, while the flesh can vary from pale yellow to deep orange. This contrast is not only visually striking but also indicates a rich nutrient profile, including dietary fiber, vitamins A and C, and antioxidants.

In Japanese cuisine and history, satsumaimo hold a special place. They are often enjoyed as a simple roasted snack, especially in cooler months when street vendors sell them hot from stone ovens. Beyond traditional preparations, they are used in various culinary creations, from desserts like sweet potato cakes and ice creams to savory dishes such as tempura and stews.

The combination of flavor, texture, and nutritional benefits, along with their cultural significance, makes Japanese sweet potatoes a staple in both everyday meals and gourmet experiences across Japan.

Baumkuchen Expo 2025: A Confectionery Celebration

Indulge in a Unique Baumkuchen Experience at the Tobu Department Store in Ikebukuro

The "Baumkuchen Expo 2025" will be held at the Tobu Department Store Ikebukuro Main Store, offering a unique opportunity to explore the diverse world of Baumkuchen. This year’s expo promises an even grander celebration of this beloved sweet, with approximately 180 brands participating in the local Baumkuchen corner and 26 brands showcasing their creations in pop-up booths. Visitors will be able to sample over 300 types of Baumkuchen, gathered from all corners of Japan, from the northern reaches of Hokkaido to the southern islands of Okinawa. A particular highlight of this year’s event is the availability of limited-edition Baumkuchen that can only be savored at the expo.

Baumkuchen BAR47: A Sampler’s Paradise

For those eager to explore the vast array of regional Baumkuchen, the "Baumkuchen BAR47" offers a curated tasting experience. Visitors can select five different Baumkuchen from 47 regional varieties, each served in bite-sized portions. This allows for a comprehensive overview of the diverse flavors and styles available, providing a helpful guide for navigating the extensive "Local Baumkuchen Corner." A plate of five selections is priced at 510 yen (tax included), with drinks available for an additional 150 yen (tax included). Please note that this offering is available while supplies last, and the last order is taken 30 minutes before closing time.

Witness the Art of AI Baking with "THEO"

A marvel of modern confectionery technology, the AI baking machine "THEO" will be demonstrating its Baumkuchen-making prowess at the expo. Developed over five years, "THEO" is the world’s first AI dedicated to the art of Baumkuchen baking. During the event, visitors can purchase freshly baked Baumkuchen crafted by "THEO," each piece rich in egg flavor and offering a unique taste experience exclusive to the Baumkuchen Expo. These freshly baked treats are available in limited quantities each day for 432 yen (tax included) per piece. The baking schedule is as follows: ①10:30 AM ②11:30 AM ③12:30 PM ④1:30 PM ⑤2:30 PM ⑥3:30 PM ⑦4:30 PM ⑧5:30 PM ⑨6:30 PM.

The Final Kuchen General Election: Cast Your Vote for the Best

The expo will host the "Final Kuchen General Election," a spirited competition to determine the nation’s favorite local Baumkuchen. The venue will be transformed into an election hall, complete with election-style posters, ballot boxes, and writing tables for the 33 participating brands. While the right to vote in actual elections is reserved for those 18 and older, the Final Kuchen General Election welcomes participants of all ages. Voters will receive a special Baumkuchen Expo novelty item as a token of appreciation. In addition to on-site voting, which will take place from February 20th to 25th, 2025, between 10:00 AM and 7:00 PM, Instagram voting will also be conducted from February 10th to 25th, allowing Baumkuchen enthusiasts across Japan to participate.

Baum Throwing: A Fun Challenge with Delicious Rewards

Test your aim and win a Baumkuchen in the "Baum Throwing" game! Participants can throw Baumkuchen-shaped rings at targets representing eight regions of Japan. Two courses are available: Course A, priced at 100 yen (tax included) for three throws, offers a chance to win a mini local Baumkuchen, while Course B, at 500 yen (tax included) for three throws, offers the opportunity to win a whole local Baumkuchen if all rings land on the same target. Regardless of success, all participants will receive a participation prize. This activity is limited to the first 500 participants each day for both courses combined.

Calling All "Baumians": A Special Treat for Followers

The Baumkuchen Expo is seeking "Baumians" – individuals whose last names include the "tree" radical (木) – through a follower campaign on Instagram. Those who follow the official Baumkuchen Expo Instagram account (@baumkuchenexpo) and meet the criteria will be certified as "Baumians." Certified "Baumians" can participate in a special Baum Roulette at the venue, with a chance to win a mini Baumkuchen. The application period runs from February 10th, 2025, at 3:00 PM to February 25th, 2025, at 5:00 PM. "Baumians" who make a purchase of over 2,000 yen (excluding tax) at the venue will receive a 3-try Baum Roulette ticket, while their companions will receive a 1-try ticket. Non-"Baumians" who bring a new "Baumian" to the dedicated reception desk will receive a 2-try ticket as a referral bonus.

"Amato Danshi" to Grace the Stage: A Sweet Performance

Adding to the festivities, the Baumkuchen Expo special supporters, "Amato Danshi," will hold a mini live performance and special event on February 22nd, 2025. The first session will begin at 1:00 PM with a mini live performance, followed by a special event from 1:40 PM to 2:20 PM. The second session will start at 3:30 PM with a mini live performance, followed by a special event from 4:10 PM to 4:50 PM. The performances will take place at the Tobu Department Store Ikebukuro Main Store’s 8th-floor rooftop "Sky Deck Square." Please note that as the event is outdoors, the content may be subject to change or cancellation in case of inclement weather.

Event Details

• Venue: Tobu Department Store Ikebukuro Main Store
• Nearest Station: Ikebukuro Station
• Address: 1-1-25 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-8512, 8th Floor Event Space
  MAP
• Event Period: February 20th, 2025 (Thursday) – February 25th, 2025 (Tuesday)
• Time: 10:00 AM – 7:00 PM
• Official Website: https://www.baumkuchenexpo.jp/event/4032

Please note that the published content is subject to change. For the latest information, please refer to the venue and organizer’s official websites.

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What is Baumkuchen?

Baumkuchen is a traditional German pastry recognized for its unique ringed appearance, reminiscent of tree growth rings. The name "Baumkuchen" translates to "tree cake" in German, reflecting its layered structure. This cake is crafted by applying layers of batter onto a rotating spit, which is then baked over an open flame or in a specialized oven. Each layer is browned before the next is added, creating a series of golden rings when sliced.

The texture of Baumkuchen is moist and tender, with a subtle sweetness often complemented by flavors like vanilla, rum, or almond. Its delicate layers and rich taste have made it a cherished treat in Germany and Japan, where it is popular as a gift and admired for the skill involved in its creation.

At the Baumkuchen Expo 2025, visitors can explore over 300 flavors of this cake, featuring both traditional recipes and innovative variations. The expo will also include demonstrations of AI-assisted baking, illustrating the combination of tradition and technology in crafting this dessert.

Hisaya-odori Park and Piyorin’s Special Collaboration!

Piyorin, Nagoya’s Tourism Envoy, and Hisaya-odori Park are joining forces for the first time in an exciting collaboration. From February 8th to March 14th, 2025, the park will be transformed into a haven for all things Piyorin, featuring a unique Piyorin-themed installation in ZONE 4’s Mizube Hiroba, original merchandise available at select park shops, and a keyword rally that rewards participants with discount coupons.

Giant Piyorin Installation in ZONE 4’s Mizube Hiroba

A special installation based on Piyorin, the Nagoya Tourism Envoy, will be the centerpiece of the event, situated in Mizube Hiroba, the symbolic heart of Hisaya-odori Park. This dome-shaped structure invites visitors to step inside and experience Piyorin’s world from within. As evening falls, the installation will be illuminated, casting a warm, inviting glow over the water basin.

Original Piyorin Merchandise Available at Park Shops

Visitors who spend 2,000 yen or more at participating shops within Hisaya-odori Park during the event will receive a limited-edition Nagoya Tourism Envoy Piyorin x Hisaya-odori Park collaboration sticker. This exclusive design is a must-have for collectors and fans alike.

Distribution Period: February 8th (Sat) – March 14th (Fri), 2025

• Available while supplies last.

Keyword Rally for Discount Coupons

Explore Hisaya-odori Park’s ZONES 1-4 and uncover seven hidden keywords to receive discount coupons redeemable at participating stores within the park. This interactive activity is a fun way to discover the park’s diverse offerings while earning valuable discounts.

• Participating stores are listed on the official website.

Piyorin: Nagoya Cochin Chick Pudding

Piyorin is a delectable dessert that showcases Aichi’s local "Nagoya Cochin" eggs. The pudding, crafted from these premium eggs, is enveloped in a delicate vanilla-scented bavarian cream and coated with a fine layer of powdered sponge cake. Each Piyorin is meticulously shaped to resemble a fluffy chick, with unique expressions that add to their charm. The dessert’s slightly sweet flavor and smooth, melt-in-your-mouth texture have made it a beloved treat.

Piyorin: Nagoya’s First Character Tourism Envoy

Piyorin, a renowned Nagoya confectionery produced by JR Tokai Food Service Co., Ltd., achieved a significant milestone in October 2023 by being appointed as a "Nagoya Tourism Envoy" by the Nagoya Convention & Visitors Bureau. This designation marks Piyorin as the first character to hold this prestigious title. The "Nagoya Tourism Envoy" system aims to elevate Nagoya’s profile and attract tourists, and Piyorin plays a vital role in this endeavor by appearing on specially wrapped buses and serving as the main character for various promotional events.

Click here for more information about Nagoya Tourism Envoy

Event Details

Hisaya-odori Park

Hisaya-odori Park, also known as Hisaya-odori Park (North Area/MIRAI TOWER Area), is a vibrant urban oasis that caters to a wide range of interests. With approximately 40 restaurants and retail stores, including 21 that are new to Nagoya City, the park offers a diverse selection of experiences. From tranquil spaces for relaxation to fashion boutiques, sports facilities, gourmet dining, communication hubs, and refreshment areas, Hisaya-odori Park provides something for everyone.

See spot details

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Dates: February 8th (Sat) – March 14th (Fri), 2025

Location: Hisaya-odori Park, ZONE 4 Mizube Hiroba

Price: Free admission

Contact: Hisaya-odori Park DESIGN CENTER, TEL: 052-253-7007

Access: Convenient public transportation access is available. The park is a 1-minute walk from Hisaya-odori Station on the Meijo and Sakura-dori Subway Lines, and an 8-minute walk from both Sakaemachi Station on the Meitetsu Seto Line and Sakae Station on the Meijo and Higashiyama Subway Lines.

What is Piyorin?

Piyorin is a dessert originating from Nagoya, known for its distinctive chick shape. It features a creamy pudding made from Nagoya Cochin eggs, valued for their rich flavor. This pudding is encased in a light sponge cake, creating a smooth and fluffy texture. The dessert is often decorated with chocolate to resemble a chick, adding to its visual appeal. Piyorin reflects Nagoya’s culinary creativity and is a popular treat for visitors to the city.

Nagoya Historical Walk: A Stamp Rally by City Bus and Subway

Embark on a journey through Nagoya’s rich history by participating in an engaging stamp rally, accessible via the city’s convenient bus and subway system. This event invites you to explore eleven distinct locations throughout Nagoya, each offering a unique glimpse into the city’s past. As you traverse the urban landscape, collect stamps at each designated spot, and unlock the opportunity to receive exclusive souvenirs.

Participation in this event is free of charge, although participants are responsible for their own transportation costs and any admission fees to tourist facilities. The order in which the stamps are collected is entirely up to you, allowing for a personalized exploration experience.

How to Participate

To begin your adventure, simply obtain a leaflet from any subway station or tourist information center within Nagoya. Please note that there is a limit of one leaflet per person. Armed with your leaflet, you can then set out to discover the various stamp spots scattered across the city.

Souvenirs

Intermediate Prize (Limited to the first 2,000 people)

Participants who collect stamps from a specific set of locations will be eligible for an Intermediate Prize, consisting of a set of two original can badges. This prize is limited to the first 2,000 successful participants for each tour.

Meijo Line/Sakura-dori Line Tour Prize: Collect stamps at a total of six locations, and the first 2,000 people will receive a set of two original can badges.

Higashiyama Line/Tsurumai Line/City Bus Tour Prize: Collect stamps at a total of five locations, and the first 2,000 people will receive a set of two original can badges.

Exchange Period: January 22 (Wed), 2025 – March 23 (Sun), 2025

Exchange Locations:

• Oasis 21 i-Center (Open daily, 10:00-20:00)
• Kanayama Tourist Information Center (Open daily, 9:00-19:00)

Complete Conquest Prize (Lottery)

For those who demonstrate an unwavering commitment to historical exploration, the Complete Conquest Prize awaits. Collect all eleven stamps and enter a lottery for a chance to win one of two enticing "souvenirs." A total of twenty winners will be selected.

Souvenir ①: Manaca Charge Ticket worth 5,000 yen (10 winners)

Souvenir ②: Osu Shopping District Gift Certificate worth 5,000 yen (10 winners)

How to Apply: Bring your fully stamped leaflet to either the Oasis 21 i-Center or the Kanayama Tourist Information Center to receive an application postcard.

Application Period: January 22 (Wed), 2025 – March 23 (Sun), 2025 (postmarked by the next day is valid)

Prize Shipping Period: From March 28 (Fri), 2025

Winners will be notified by the shipment of the prize itself.

Can Badge Exchange/Application Postcard Reception Location

• Oasis 21 i-Center
• Nagoya City Kanayama Tourist Information Center

Stamp Spots

The order in which you collect the stamps is entirely at your discretion.

Meijo Line/Sakura-dori Line Tour Prize

1. Nagoya Castle Station (Inside North ticket gate, near the elevator)
2. Nagoya Castle (Nagoya Castle General Information Center)
3. Kokusaicenter Station (Inside ticket gate, near the escalator)
4. Entsuji Shopping District (Near the red bulletin board opposite Chokusan Entsuji Temple)
5. Futaba Museum of Literature (Immediately to the left after entering the reception)
6. Atsuta Jingu Denmacho Station (Outside ticket gate, near the ticket machine)

Higashiyama Line/Tsurumai Line/City Bus Tour Prize

1. Osu Kannon Station (Inside ticket gate)
2. Osu Shopping District (Near the Osu Shopping District Federation elevator, next to Club Granpass on Higashi Niomon-dori Street)
3. Kakuozan Station (Outside West ticket gate, near the ticket machine)
4. Yokoiso (Chosho-kaku, 1st-floor entrance hall)
5. Okehazama Battlefield Tourist Information Center (Approximately a 1-minute walk from Okehazama-dera-mae bus stop on the Meitetsu "Arimatsu Station" City Bus Arimatsu 11/Green Loop)

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Dates: January 22 (Wed), 2025 – March 23 (Sun), 2025

Location: Nagoya City

Fee: Participation is free. Transportation and admission fees to tourist facilities are the responsibility of each participant.

Contact: Tourism and Cultural Exchange Bureau, Tourism and Cultural Exchange Department, Tourism Promotion Division

TEL: 052-972-2406

What is a Stamp Rally?

A stamp rally is an event that encourages participants to visit various locations or attractions. Typically organized by tourism boards, cultural institutions, or event planners, it involves collecting unique stamps or markers from designated spots. Each location has a stamp station with a custom-designed stamp that reflects the site’s theme or significance.

Participants receive a stamp booklet or card at the start. As they visit each location, they collect stamps to fill their booklet. The aim is to gather all the stamps by visiting every designated spot. Completing the rally may offer rewards, such as prizes, souvenirs, or entry into a raffle.

Stamp rallies are popular because they provide an engaging way to discover new places, learn about local history and culture, and connect with the community. They are suitable for all ages and can be enjoyed individually or as a group activity, making them an excellent way to explore Nagoya’s history in 2025.