Shinagawa Roasted Sweet Potato Terrace 2025

Indulge in 50 Exquisite Roasted Sweet Potato Gourmet Dishes

The "Shinagawa Roasted Sweet Potato Terrace" is a popular winter event held in Shinagawa, Tokyo, where roasted sweet potatoes, along with related sweets and gourmet dishes, gather from all over Japan. This event is also known as the originator of the roasted sweet potato boom, a trend that has now spread overseas. Since its inception in 2017, it has attracted a total of 200,000 attendees. In March 2025, this celebrated event will be held in Shinagawa, a noteworthy area anticipating the opening of the town around Takanawa Gateway Station. The event is designed to be enjoyed by workers, residents, and visitors alike.

The event is produced by Sota Amaya, a "Roasted Sweet Potato Ambassador" who consumes roasted sweet potatoes every day of the year. The venue will host 12 unique shops specializing in roasted sweet potatoes and related gourmet dishes, carefully selected by Mr. Amaya from across Japan. These selections emphasize the production area, variety, and baking method. The offerings range from fluffy to moist, including rare varieties that are seldom encountered, and even surprising dishes that will make one wonder, "Is this really how you eat it?" In total, over 50 items will be available for attendees to enjoy.

Special Events

Potato Talk

This is a venue-limited talk show hosted by Mr. Amaya. Attendees can enjoy roasted sweet potatoes while listening to behind-the-scenes stories about their production and consumption. Guest appearances are also planned.

Mini-Radio (Spotify)

A mini-radio program will be broadcast, allowing attendees to savor stories related to roasted sweet potatoes through their ears. This program will feature various thoughts and stories behind roasted sweet potatoes, making the waiting time more enjoyable.

Eating Master Challenge

This interactive event invites attendees to post photos of their roasted sweet potato "eating style" on Instagram with the hashtag "#やきいも食べ師チャレンジ". This allows participants to become a part of the event.

Featured Shops and Recommendations

The following 12 shops will be featured at the event, with recommendations from Roasted Sweet Potato Ambassador Sota Amaya:

• sweet&healthy SAZANKA (Miyazaki)

  • 2025 Must-Eat Menu: "Raw Sweet Potato"
  • From Mr. Amaya: SAZANKA is meticulous about the environment in which their sweet potatoes grow, from soil composition to aging methods. Their ability to transform the power of the sun and earth of southern Miyazaki into a rich sweetness is remarkable. This dazzling flavor is a must-try.

• Yosshi’s Sweet Potato Shop (Nagano)

  • 2025 Must-Eat Menu: "Kinmitsu Komachi from Shimane Prefecture"
  • From Mr. Amaya: Shop owner Yosshi, with a background as a hotel manager, is a professional in providing "hospitality" through roasted sweet potatoes. He delivers rare flavors discovered during his travels across Japan, sharing the stories behind each one.

• Imofukudo (Gunma)

  • 2025 Must-Eat Menu: "Drinkable Roasted Sweet Potato & Chips"
  • From Mr. Amaya: Imofukudo innovates new ways to enjoy roasted sweet potatoes, including the popular "Drinkable Roasted Sweet Potato." They deconstruct and reconstruct the experience of eating roasted sweet potatoes, offering an experience that will make you want to share, "This is actually roasted sweet potato!"

• Ginroku Imo (Tokyo)

  • 2025 Must-Eat Menu: "Yukuri Sweet Potato"
  • From Mr. Amaya: Shop owner Shibaoka, whose interest in roasted sweet potatoes grew after experiencing various jobs, creates "Yukuri Sweet Potato" with a gentle sweetness, slowly roasted over charcoal. Every aspect, from the choice of sweet potatoes to the baking method, is infused with Mr. Shibaoka’s passion.

• OIMO cafe (Saitama)

  • 2025 Must-Eat Menu: "Sweet Potato and Chicken Grain Mustard Curry"
  • From Mr. Amaya: This is a directly managed store of a long-established farm that has been in operation for 300 years since the Edo period in Miyoshi Town, Saitama Prefecture, the birthplace of the original fluffy "Kawagoe Imo." The professionals who know all about the charm of sweet potatoes have created a superb curry with roasted sweet potatoes and grain mustard.

• Hige Shoten (Fukui)

  • 2025 Must-Eat Menu: "Sweets Stone-Roasted Sweet Potato"
  • From Mr. Amaya: Shop owner Seki believes that there is a unique taste that can only be produced by sweet potatoes that have endured the rough waves of the Sea of Japan and the harsh cold of Hokuriku. Five types of premium brand sweet potatoes produced only in the Tomitsu area on the coast of Awara City, Fukui Prefecture, are baked in an original stone oven.

• Kurataya Oimo Sweets (Tokyo)

  • 2025 Must-Eat Menu: "Pot-Roasted Sweet Potato (5 Variety Tasting)"
  • From Mr. Amaya: This is the shop of owner Mitsuke, who has a unique background of transitioning from the principal of a prestigious high school to a roasted sweet potato vendor. The traditional baking method maximizes the original flavor of the sweet potatoes. Experience the "Principal’s Roasted Sweet Potato" that was loved by students.

• Yakiimo-dokoro DOCO Nibankan (Yamagata)

  • 2025 Must-Eat Menu: "National Roasted Sweet Potato University Salt Butter Crepe"
  • From Mr. Amaya: Owner Miura transitioned from owning a clothing select shop to becoming a roasted sweet potato vendor. Fully utilizing his creative spirit cultivated through various experiences, he develops and disseminates innovative and unique ways to eat roasted sweet potatoes.

• Kobe Imoya Shinomoto (Hyogo)

  • 2025 Must-Eat Menu: "Silk Sweet"
  • From Mr. Amaya: Owner Nomoto, who was moved by the taste of Silk Sweet during his time as a company employee, entered the path of mastering roasted sweet potatoes. In pursuit of the best sweetness, aroma, and texture in Japan, he adjusts the baking method according to the daily weather, delivering unique varieties.

• Yakiimo Koro (Aichi)

  • 2025 Must-Eat Menu: "Roasted Sweet Potato Croquette Burger"
  • From Mr. Amaya: A popular store that pursues roasted sweet potatoes as gourmet food and sells them from a purple kitchen car mainly in the Chita Peninsula, Aichi. The hamburger with crispy croquettes made from meltingly ripe roasted sweet potatoes is a satisfying bite that will boost your mood.

• Oimoya Nouka no Daidokoro (Tokyo)

  • 2025 Must-Eat Menu: "Salty Roasted Sweet Potato with Delicious Skin"
  • From Mr. Amaya: A craftsman’s shop that devised a technique to bring out the sweetness by adding a small amount of salt to roasted sweet potatoes. The Beni Haruka sweet potatoes, slowly roasted with Sakurajima lava rocks, have a slight salty taste on the skin, making the sweetness three-dimensional. This creates a delicious, addictive flavor with a lingering richness.

• Oimoyasan moimoi (Chiba)

  • 2025 Must-Eat Menu: "Various Roasted Sweet Potatoes"
  • From Mr. Amaya: Owner Kagawa traveled around the world, eating sweet potatoes. He concluded that "Japanese sweet potatoes are the best after all!" and entered the path of roasted sweet potatoes. He delivers "roasted sweet potatoes from hidden places" using local varieties that can only be produced in specific regions of Japan.

Basic Information

• Venue: Shinagawa Season Terrace
• Nearest Stations: Shinagawa Station / Sengakuji Station
• Address: 1-2-70 Konan, Minato-ku, Tokyo 108-0075
  MAP
• Event Period: February 27, 2025 (Thursday) – March 2, 2025 (Sunday)
• Time: 11:00 AM – 5:00 PM at Shinagawa Season Terrace Event Plaza
• Fees: Admission is free (no prior application required). A separate fee will be charged for the purchase of roasted sweet potatoes.
• Official Website: https://sst-am.com/event/9589.html
• Information in Case of Rain: The event will be held in light rain but canceled in case of severe weather.

Please note that the published content may be subject to change. For the latest information, please check the official website of the venue/organizer.

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What Makes Japanese Sweet Potatoes Unique?

Japanese sweet potatoes, or "satsumaimo," are distinguished by their flavor, texture, and versatility. Their natural sweetness, which becomes more pronounced when roasted, offers a caramel-like taste. This is paired with a creamy, dense texture, making them suitable for both savory and sweet dishes.

The skin of these sweet potatoes is usually reddish-purple, while the flesh can vary from pale yellow to deep orange. This contrast is not only visually striking but also indicates a rich nutrient profile, including dietary fiber, vitamins A and C, and antioxidants.

In Japanese cuisine and history, satsumaimo hold a special place. They are often enjoyed as a simple roasted snack, especially in cooler months when street vendors sell them hot from stone ovens. Beyond traditional preparations, they are used in various culinary creations, from desserts like sweet potato cakes and ice creams to savory dishes such as tempura and stews.

The combination of flavor, texture, and nutritional benefits, along with their cultural significance, makes Japanese sweet potatoes a staple in both everyday meals and gourmet experiences across Japan.

Hisaya-odori Park and Piyorin’s Special Collaboration!

Piyorin, Nagoya’s Tourism Envoy, and Hisaya-odori Park are joining forces for the first time in an exciting collaboration. From February 8th to March 14th, 2025, the park will be transformed into a haven for all things Piyorin, featuring a unique Piyorin-themed installation in ZONE 4’s Mizube Hiroba, original merchandise available at select park shops, and a keyword rally that rewards participants with discount coupons.

Giant Piyorin Installation in ZONE 4’s Mizube Hiroba

A special installation based on Piyorin, the Nagoya Tourism Envoy, will be the centerpiece of the event, situated in Mizube Hiroba, the symbolic heart of Hisaya-odori Park. This dome-shaped structure invites visitors to step inside and experience Piyorin’s world from within. As evening falls, the installation will be illuminated, casting a warm, inviting glow over the water basin.

Original Piyorin Merchandise Available at Park Shops

Visitors who spend 2,000 yen or more at participating shops within Hisaya-odori Park during the event will receive a limited-edition Nagoya Tourism Envoy Piyorin x Hisaya-odori Park collaboration sticker. This exclusive design is a must-have for collectors and fans alike.

Distribution Period: February 8th (Sat) – March 14th (Fri), 2025

• Available while supplies last.

Keyword Rally for Discount Coupons

Explore Hisaya-odori Park’s ZONES 1-4 and uncover seven hidden keywords to receive discount coupons redeemable at participating stores within the park. This interactive activity is a fun way to discover the park’s diverse offerings while earning valuable discounts.

• Participating stores are listed on the official website.

Piyorin: Nagoya Cochin Chick Pudding

Piyorin is a delectable dessert that showcases Aichi’s local "Nagoya Cochin" eggs. The pudding, crafted from these premium eggs, is enveloped in a delicate vanilla-scented bavarian cream and coated with a fine layer of powdered sponge cake. Each Piyorin is meticulously shaped to resemble a fluffy chick, with unique expressions that add to their charm. The dessert’s slightly sweet flavor and smooth, melt-in-your-mouth texture have made it a beloved treat.

Piyorin: Nagoya’s First Character Tourism Envoy

Piyorin, a renowned Nagoya confectionery produced by JR Tokai Food Service Co., Ltd., achieved a significant milestone in October 2023 by being appointed as a "Nagoya Tourism Envoy" by the Nagoya Convention & Visitors Bureau. This designation marks Piyorin as the first character to hold this prestigious title. The "Nagoya Tourism Envoy" system aims to elevate Nagoya’s profile and attract tourists, and Piyorin plays a vital role in this endeavor by appearing on specially wrapped buses and serving as the main character for various promotional events.

Click here for more information about Nagoya Tourism Envoy

Event Details

Hisaya-odori Park

Hisaya-odori Park, also known as Hisaya-odori Park (North Area/MIRAI TOWER Area), is a vibrant urban oasis that caters to a wide range of interests. With approximately 40 restaurants and retail stores, including 21 that are new to Nagoya City, the park offers a diverse selection of experiences. From tranquil spaces for relaxation to fashion boutiques, sports facilities, gourmet dining, communication hubs, and refreshment areas, Hisaya-odori Park provides something for everyone.

See spot details

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Dates: February 8th (Sat) – March 14th (Fri), 2025

Location: Hisaya-odori Park, ZONE 4 Mizube Hiroba

Price: Free admission

Contact: Hisaya-odori Park DESIGN CENTER, TEL: 052-253-7007

Access: Convenient public transportation access is available. The park is a 1-minute walk from Hisaya-odori Station on the Meijo and Sakura-dori Subway Lines, and an 8-minute walk from both Sakaemachi Station on the Meitetsu Seto Line and Sakae Station on the Meijo and Higashiyama Subway Lines.

What is Piyorin?

Piyorin is a dessert originating from Nagoya, known for its distinctive chick shape. It features a creamy pudding made from Nagoya Cochin eggs, valued for their rich flavor. This pudding is encased in a light sponge cake, creating a smooth and fluffy texture. The dessert is often decorated with chocolate to resemble a chick, adding to its visual appeal. Piyorin reflects Nagoya’s culinary creativity and is a popular treat for visitors to the city.

Eat & Drink Night 2025

A Unique Opportunity to Explore Ueno Nakamachi and Yushima’s Culinary Scene

The "Tabenaito Nomanaito" (Eat & Drink Night) event offers a unique and affordable way to experience the diverse culinary landscape of Tokyo’s Ueno Nakamachi and Yushima districts. This town revitalization initiative allows participants to hop between various restaurants and establishments, enjoying a curated selection of dishes and drinks at a remarkably uniform price.

Unparalleled Value in the Face of Rising Costs

In an era marked by widespread price increases, particularly in the food industry, this event stands out for its exceptional value proposition. For a mere 1,000 yen, attendees can indulge in a set of recommended dishes and drinks at each participating store. This year, 26 establishments have joined forces, demonstrating a collective commitment to revitalizing the town, even if it means operating at a loss. It is worth noting that not all participating venues are restaurants or bars; some are retail stores offering their own unique contributions to the event. On February 11th, the number of participating stores will be limited to 19, so consulting the official website for the most accurate information is highly recommended.

A Strategic Time to Visit

The timing of this event coincides with a period of heightened interest in the Taito Ward, fueled by the NHK Taiga drama "Berabou ~Tsutaju Eiga no Yumegatari~". Additionally, the Yushima Tenjin Plum Festival will be taking place nearby, further enhancing the appeal of the area. This confluence of events presents a compelling opportunity to explore the rich cultural and culinary offerings of Ueno Nakamachi and Yushima.

Navigating the Eat & Drink Night

Participating in the "Tabenaito Nomanaito" event is a straightforward process, designed to maximize enjoyment and exploration:

1. Acquire a Participation Sticker: The first step is to purchase a sticker that serves as your entry pass to the event. These stickers are available for 500 yen (including tax) in advance or 600 yen on the day of the event. Advance purchase can be made at any participating store or the Lawson Nakamachi-dori Store, while same-day purchase is exclusively available at "Hitsuji Ice Cream." Each participant is required to have one sticker.
2. Plan Your Route: Once you have your sticker prominently displayed on your chest, consult the provided guide map to chart your course through the participating establishments.
3. Order the Special Set: At each venue, simply order the "Tabenaito Nomanaito set" to enjoy the specially curated offerings.
4. Settle the Bill and Move On: After savoring the food and drinks, pay the fixed price of 1,000 yen (including tax) in cash at each store. Then, embark on your journey to the next intriguing location.

It is important to note that lingering at any one establishment is discouraged, as the event is designed to encourage exploration of multiple venues. Additionally, the "Tabenaito Nomanaito" set is available in limited quantities at each store, and alternative menus may be offered in case of sell-outs.

Essential Information

• Location/Nearest Station: Shinobazu Brewery Hitsuji Ice Cream (Ueno-hirokoji Station)
• Address: 〒110-0005, Taito-ku, Tokyo, Ueno 2-10-7 Kakikukeko Building (MAP)
• Venue: 26 participating stores (Please refer to the official website for details)
• Event Period: February 11, 2025 (Tuesday, National Holiday) and February 18, 2025 (Tuesday)
• Time: Varies by store
• Price/Fee: "Tabenaito Nomanaito" set: 1,000 yen; Participation sticker: 500 yen (advance purchase), 600 yen (same-day purchase)
• Official SNS: Facebook: https://www.facebook.com/tabenoma.ueno/

Please be aware that the information provided is subject to change. For the most up-to-date details, it is advisable to consult the official website of the venue or organizer.

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What is Ueno Nakamachi?

Ueno Nakamachi is a district in Tokyo, situated between Ueno Park and Ameyoko. It is known for its cultural heritage and lively atmosphere. The area features narrow alleyways with shops, izakayas, and family-run eateries, attracting both locals and tourists interested in experiencing Tokyo’s traditional and modern aspects.

Historically, Ueno Nakamachi has been a center for artisans and merchants, which contributes to its diverse offerings today. Visitors can enjoy a range of foods, from traditional sushi and tempura to modern fusion dishes that showcase Tokyo’s evolving food scene. The district maintains the essence of old Tokyo while incorporating contemporary trends, making it an ideal setting for events like the "Ueno Nakamachi & Yushima Eat & Drink Night 2025."

During this event, the district becomes a hub for food enthusiasts, offering a variety of dishes for ¥1000. It provides an opportunity to experience local hospitality, discover unique spots, and enjoy the vibrant atmosphere of this well-loved Tokyo neighborhood. Whether you’re a food lover or a traveler, Ueno Nakamachi offers a memorable culinary experience.

The Aristocats 55th Anniversary Special Cafe

A Celebration of Disney’s Classic: The Aristocats 55th Anniversary Special Cafe

In honor of the 55th anniversary of Disney’s animated film "The Aristocats," a special themed cafe will be open for a limited time in Shinjuku, Tokyo. This unique event, developed by LTR, centers around the beloved character Marie, a charming white kitten known for her signature pink ribbon, who has captured the hearts of many, particularly among young women with a penchant for fashion.

The cafe’s theme draws inspiration from the film’s Parisian setting, incorporating elements of the grand mansion where Marie resides and her love for music. The menu features a variety of pink-themed dishes and drinks, each thoughtfully designed to reflect the characters and scenes from the movie. For instance, the "Tomboy ♥ Stew Rice" is a pink stew inspired by Marie, priced at 1,590 yen including tax. Another dish, the "Romantic Risotto Plate," priced at 1,690 yen including tax, is inspired by a scene featuring Marie and her companions. The "Dreaming♪ Cream Bread Gratin," also at 1,690 yen including tax, represents Marie, Toulouse, and Berlioz in a playful moment. For dessert, the "Precocious Yogurt Parfait" offers a sophisticated treat with granita, inspired by Marie’s sapphire eyes, for 1,290 yen including tax.

The cafe also offers a selection of character-inspired drinks. These include "Marie Strawberry Milk," "Toulouse Fruit Tea," and "Berlioz Grape Juice," each priced at 990 yen including tax. It is important to note that the charm-attached stirrers accompanying these drinks are not available to take home. Additionally, there are classic options like Hot Coffee, Hot Tea, and Hot Milk, each served in an original mug for 790 yen including tax.

In line with Disney’s nutritional guidelines, all menu items are prepared with reduced salt and sugar content, ensuring a healthier dining experience. This attention to dietary needs is a testament to the cafe’s commitment to providing a wholesome and enjoyable experience for all visitors.

Exclusive Bonuses and Social Media Engagement

Guests who make advance reservations, priced at 770 yen per person including tax, and order from the menu will receive a special bonus: one of four unique "Postcard with Case" designs, distributed at random. Please note that the design cannot be chosen.

Additionally, the cafe is running a social media campaign. Visitors who post a photo of the cafe’s interior or their food on X, Instagram, or TikTok with the hashtags "#OHMYCAFE" and "#Marie" will receive an "Original Heart-Shaped Coaster," available in three designs. This offer is on a first-come, first-served basis, and distribution will end once supplies are depleted.

Souvenirs and Original Merchandise

The cafe offers a range of exclusive merchandise for purchase. Guests can buy an original mug for 2,200 yen including tax when purchased with a hot drink. Dolomite coasters, available in two designs, are priced at 1,320 yen each including tax when bought with any drink. Additionally, a special spoon can be purchased for 1,100 yen including tax, also with a drink purchase.

The cafe’s original goods collection includes a variety of items such as glitter acrylic keychains, stickers, acrylic magnets, a drawstring bag, an eco bag, a heart-shaped mirror, and a mini towel. Prices for these items range from 605 yen including tax for stickers to 2,750 yen including tax for the eco bag.

Event Details and Location

The cafe is located on the 7th floor of Shinjuku MyLord, easily accessible from Shinjuku Station. The address is 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-0023. A map is available for reference: MAP.

The event will run from February 7, 2025, to March 16, 2025. The cafe’s operating hours align with those of Shinjuku MyLord. Reservations can be made via the official cafe website, which opens on January 24, 2025, with reservations starting at 6:00 PM. Each reservation can accommodate up to four seats.

For more details, please visit the official website: https://cat.ohmycafe.jp/.

Please note that the published content is subject to change. For the most current information, it is recommended to check the official website of the venue or organizer.

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What is The Aristocats?

"The Aristocats" is an animated film by Walt Disney Productions, released in 1970. Set in Paris, it tells the story of a family of cats—Duchess and her kittens, Toulouse, Berlioz, and Marie—who are poised to inherit their owner’s fortune. Their butler, Edgar, kidnaps them to secure the inheritance for himself. The cats’ journey home is aided by Thomas O’Malley, an alley cat, and his friends. The film is known for its animation, characters, and songs like "Ev’rybody Wants to Be a Cat." It remains a classic, highlighting themes of family, friendship, and music.

Katchin Ball Festival

The Katchin Ball Festival, held annually at Yada Roksho Shrine in Nagoya’s Higashi Ward, is a unique event centered around the sale of "Kacchin-dama" – special balls believed to bring about safe childbirth, healthy growth, and protection from evil. These unique items are available for purchase exclusively during the festival, making it a significant occasion for those seeking their purported benefits.

Event Details

The festival is scheduled for Wednesday, February 26, 2025, and will run from 9:00 to 17:30. The day’s schedule includes a Grand Festival commencing at 9:00, followed by various prayer ceremonies starting at 10:30.

Location and Contact Information

The event takes place at Yada Roksho Shrine, located in Higashi Ward. For inquiries, the shrine can be contacted at 052-711-3609. Additional information is available on their website: https://yada-rokusho.jp/.

Access

Reaching the shrine is convenient, with multiple transportation options available:

• By Train: The shrine is approximately a 10-minute walk from the south exit of Ozono Station on the JR Chuo Line. Alternatively, it’s a 10-minute walk from Exit 2 of Nagoya Dome-mae Yada Station on the Subway Meijo Line.
• By Bus: The Yada Minami San-chome city bus stop is a mere 2-minute walk from the shrine. The Furude city bus stop is also within reach, being an approximately 10-minute walk away.

Accommodation

For those planning to stay overnight, a variety of hotels are available in the vicinity of the event. You can explore options and make reservations through 🛏️ See hotels near the event.

The Katchin Ball Festival offers a rare opportunity to acquire Kacchin-dama, which are only sold on this day each year – a unique aspect that sets this festival apart. Whether you are drawn by the spiritual significance of the Kacchin-dama or simply curious about this distinctive cultural event, the Katchin Ball Festival promises a memorable experience.

What is a Kacchin-dama?

A Kacchin-dama is a traditional Japanese charm featured in the Katchin Ball Festival at Yada Roksho Shrine. These small, intricately crafted balls are associated with protection, good fortune, and prosperity. Made from natural materials, each Kacchin-dama is designed to embody harmony and balance, reflecting the cultural heritage of the region.

During the festival, participants can receive a Kacchin-dama, believed to bring positive energy and protection. Obtaining a Kacchin-dama is considered a ritual, allowing festival-goers to connect with their spiritual roots and seek favor for the coming year. These charms are valued not only as symbols of luck but also as keepsakes that capture the essence of the Katchin Ball Festival.