Shinagawa Roasted Sweet Potato Terrace 2025

Indulge in 50 Exquisite Roasted Sweet Potato Gourmet Dishes

The "Shinagawa Roasted Sweet Potato Terrace" is a popular winter event held in Shinagawa, Tokyo, where roasted sweet potatoes, along with related sweets and gourmet dishes, gather from all over Japan. This event is also known as the originator of the roasted sweet potato boom, a trend that has now spread overseas. Since its inception in 2017, it has attracted a total of 200,000 attendees. In March 2025, this celebrated event will be held in Shinagawa, a noteworthy area anticipating the opening of the town around Takanawa Gateway Station. The event is designed to be enjoyed by workers, residents, and visitors alike.

The event is produced by Sota Amaya, a "Roasted Sweet Potato Ambassador" who consumes roasted sweet potatoes every day of the year. The venue will host 12 unique shops specializing in roasted sweet potatoes and related gourmet dishes, carefully selected by Mr. Amaya from across Japan. These selections emphasize the production area, variety, and baking method. The offerings range from fluffy to moist, including rare varieties that are seldom encountered, and even surprising dishes that will make one wonder, "Is this really how you eat it?" In total, over 50 items will be available for attendees to enjoy.

Special Events

Potato Talk

This is a venue-limited talk show hosted by Mr. Amaya. Attendees can enjoy roasted sweet potatoes while listening to behind-the-scenes stories about their production and consumption. Guest appearances are also planned.

Mini-Radio (Spotify)

A mini-radio program will be broadcast, allowing attendees to savor stories related to roasted sweet potatoes through their ears. This program will feature various thoughts and stories behind roasted sweet potatoes, making the waiting time more enjoyable.

Eating Master Challenge

This interactive event invites attendees to post photos of their roasted sweet potato "eating style" on Instagram with the hashtag "#やきいも食べ師チャレンジ". This allows participants to become a part of the event.

Featured Shops and Recommendations

The following 12 shops will be featured at the event, with recommendations from Roasted Sweet Potato Ambassador Sota Amaya:

• sweet&healthy SAZANKA (Miyazaki)

  • 2025 Must-Eat Menu: "Raw Sweet Potato"
  • From Mr. Amaya: SAZANKA is meticulous about the environment in which their sweet potatoes grow, from soil composition to aging methods. Their ability to transform the power of the sun and earth of southern Miyazaki into a rich sweetness is remarkable. This dazzling flavor is a must-try.

• Yosshi’s Sweet Potato Shop (Nagano)

  • 2025 Must-Eat Menu: "Kinmitsu Komachi from Shimane Prefecture"
  • From Mr. Amaya: Shop owner Yosshi, with a background as a hotel manager, is a professional in providing "hospitality" through roasted sweet potatoes. He delivers rare flavors discovered during his travels across Japan, sharing the stories behind each one.

• Imofukudo (Gunma)

  • 2025 Must-Eat Menu: "Drinkable Roasted Sweet Potato & Chips"
  • From Mr. Amaya: Imofukudo innovates new ways to enjoy roasted sweet potatoes, including the popular "Drinkable Roasted Sweet Potato." They deconstruct and reconstruct the experience of eating roasted sweet potatoes, offering an experience that will make you want to share, "This is actually roasted sweet potato!"

• Ginroku Imo (Tokyo)

  • 2025 Must-Eat Menu: "Yukuri Sweet Potato"
  • From Mr. Amaya: Shop owner Shibaoka, whose interest in roasted sweet potatoes grew after experiencing various jobs, creates "Yukuri Sweet Potato" with a gentle sweetness, slowly roasted over charcoal. Every aspect, from the choice of sweet potatoes to the baking method, is infused with Mr. Shibaoka’s passion.

• OIMO cafe (Saitama)

  • 2025 Must-Eat Menu: "Sweet Potato and Chicken Grain Mustard Curry"
  • From Mr. Amaya: This is a directly managed store of a long-established farm that has been in operation for 300 years since the Edo period in Miyoshi Town, Saitama Prefecture, the birthplace of the original fluffy "Kawagoe Imo." The professionals who know all about the charm of sweet potatoes have created a superb curry with roasted sweet potatoes and grain mustard.

• Hige Shoten (Fukui)

  • 2025 Must-Eat Menu: "Sweets Stone-Roasted Sweet Potato"
  • From Mr. Amaya: Shop owner Seki believes that there is a unique taste that can only be produced by sweet potatoes that have endured the rough waves of the Sea of Japan and the harsh cold of Hokuriku. Five types of premium brand sweet potatoes produced only in the Tomitsu area on the coast of Awara City, Fukui Prefecture, are baked in an original stone oven.

• Kurataya Oimo Sweets (Tokyo)

  • 2025 Must-Eat Menu: "Pot-Roasted Sweet Potato (5 Variety Tasting)"
  • From Mr. Amaya: This is the shop of owner Mitsuke, who has a unique background of transitioning from the principal of a prestigious high school to a roasted sweet potato vendor. The traditional baking method maximizes the original flavor of the sweet potatoes. Experience the "Principal’s Roasted Sweet Potato" that was loved by students.

• Yakiimo-dokoro DOCO Nibankan (Yamagata)

  • 2025 Must-Eat Menu: "National Roasted Sweet Potato University Salt Butter Crepe"
  • From Mr. Amaya: Owner Miura transitioned from owning a clothing select shop to becoming a roasted sweet potato vendor. Fully utilizing his creative spirit cultivated through various experiences, he develops and disseminates innovative and unique ways to eat roasted sweet potatoes.

• Kobe Imoya Shinomoto (Hyogo)

  • 2025 Must-Eat Menu: "Silk Sweet"
  • From Mr. Amaya: Owner Nomoto, who was moved by the taste of Silk Sweet during his time as a company employee, entered the path of mastering roasted sweet potatoes. In pursuit of the best sweetness, aroma, and texture in Japan, he adjusts the baking method according to the daily weather, delivering unique varieties.

• Yakiimo Koro (Aichi)

  • 2025 Must-Eat Menu: "Roasted Sweet Potato Croquette Burger"
  • From Mr. Amaya: A popular store that pursues roasted sweet potatoes as gourmet food and sells them from a purple kitchen car mainly in the Chita Peninsula, Aichi. The hamburger with crispy croquettes made from meltingly ripe roasted sweet potatoes is a satisfying bite that will boost your mood.

• Oimoya Nouka no Daidokoro (Tokyo)

  • 2025 Must-Eat Menu: "Salty Roasted Sweet Potato with Delicious Skin"
  • From Mr. Amaya: A craftsman’s shop that devised a technique to bring out the sweetness by adding a small amount of salt to roasted sweet potatoes. The Beni Haruka sweet potatoes, slowly roasted with Sakurajima lava rocks, have a slight salty taste on the skin, making the sweetness three-dimensional. This creates a delicious, addictive flavor with a lingering richness.

• Oimoyasan moimoi (Chiba)

  • 2025 Must-Eat Menu: "Various Roasted Sweet Potatoes"
  • From Mr. Amaya: Owner Kagawa traveled around the world, eating sweet potatoes. He concluded that "Japanese sweet potatoes are the best after all!" and entered the path of roasted sweet potatoes. He delivers "roasted sweet potatoes from hidden places" using local varieties that can only be produced in specific regions of Japan.

Basic Information

• Venue: Shinagawa Season Terrace
• Nearest Stations: Shinagawa Station / Sengakuji Station
• Address: 1-2-70 Konan, Minato-ku, Tokyo 108-0075
  MAP
• Event Period: February 27, 2025 (Thursday) – March 2, 2025 (Sunday)
• Time: 11:00 AM – 5:00 PM at Shinagawa Season Terrace Event Plaza
• Fees: Admission is free (no prior application required). A separate fee will be charged for the purchase of roasted sweet potatoes.
• Official Website: https://sst-am.com/event/9589.html
• Information in Case of Rain: The event will be held in light rain but canceled in case of severe weather.

Please note that the published content may be subject to change. For the latest information, please check the official website of the venue/organizer.

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What Makes Japanese Sweet Potatoes Unique?

Japanese sweet potatoes, or "satsumaimo," are distinguished by their flavor, texture, and versatility. Their natural sweetness, which becomes more pronounced when roasted, offers a caramel-like taste. This is paired with a creamy, dense texture, making them suitable for both savory and sweet dishes.

The skin of these sweet potatoes is usually reddish-purple, while the flesh can vary from pale yellow to deep orange. This contrast is not only visually striking but also indicates a rich nutrient profile, including dietary fiber, vitamins A and C, and antioxidants.

In Japanese cuisine and history, satsumaimo hold a special place. They are often enjoyed as a simple roasted snack, especially in cooler months when street vendors sell them hot from stone ovens. Beyond traditional preparations, they are used in various culinary creations, from desserts like sweet potato cakes and ice creams to savory dishes such as tempura and stews.

The combination of flavor, texture, and nutritional benefits, along with their cultural significance, makes Japanese sweet potatoes a staple in both everyday meals and gourmet experiences across Japan.