Welcome to Jochum’s House – A Peek Inside #GeoChamHouse
A JOCHUM pop-up shop and event, featuring characters jointly developed by JO1 and Sanrio, will be held at SHIBUYA TSUTAYA.
A unique pop-up shop and event, showcasing the collaborative creations of JO1 and Sanrio—the JOCHUM characters—is set to take place at SHIBUYA TSUTAYA. This event offers fans an exclusive opportunity to immerse themselves in the world of JOCHUM.
The 11 JOCHUM characters will be prominently displayed on the 4.5-meter-high window facing the iconic Shibuya scramble crossing, creating a visually striking spectacle for passersby. On the B1 floor, a meticulously crafted photo spot will recreate the rooms of "#JEAOCHAMHOUSE," the shared living space of the 11 characters. This is a direct response to fan requests to see "JOCHUM’s room," and it reflects the opinions of the JO1 members, the creators of JOCHUM, finally revealing the full picture of their living space. For example, "RURU’s" room, designed for the character who aspires to be everyone’s healing king, features an elegant, castle-like aesthetic, while "Rain’s" room, belonging to the character skilled in magic, is filled with top hats and bow ties—details that are sure to delight fans. Additionally, the pop-up shop on the same floor will offer a selection of 81 limited-edition items, including "Room Acrylic Stands" that serve as souvenirs of the photo spot experience, as well as slippers and room socks perfect for adding a touch of warmth and fun to your home during the colder months. This event is a must-visit for fans and anyone looking for a unique experience.
Photo Spot Recreating JOCHUM’s Room
A photo spot on the B1 floor of SHIBUYA TSUTAYA will bring to life the rooms of the 11 characters—"Peahi," "Rain," "Mikun," "Chimata," "Yanukami," "Mamechii," "Popo," "Chulala," "Moko," "RURU," and "Bira"—who reside in "JOCHUM’s HOUSE," a place said to make dreams come true. This recreation is based on the opinions of the JO1 members, the creators of JOCHUM, adding an authentic touch to the experience. Furthermore, an interactive element has been included: the characters will "talk" to you as you approach their rooms. This is a chance to discover the secrets and hidden details within each character’s room, revealed for the first time, and fully enjoy the "WELCOME TO JOCHUM’s HOUSE" experience.
The Pop-Up Shop: 81 Limited-Edition Items
The pop-up shop, also located on the B1 floor, will feature a curated selection of 81 limited-edition items. Among these are the "Room Acrylic Stands," perfect as mementos of the photo spot, and a variety of cozy items like slippers and room socks, ideal for the winter season. The available items include:
- Room Acrylic Stand: 11 types (1,980 yen including tax)
- Slippers: 11 types (2,200 yen including tax)
- Hair Bands: 11 types (1,320 yen including tax)
- Room Socks: 11 types (1,980 yen including tax)
- Character Stickers: 11 types (440 yen including tax)
- Postcards: 11 types (330 yen including tax)
- Clear Files: 12 types (550 yen including tax)
- Compact Mirror: 1 type (990 yen including tax)
- Mug: 1 type (1,430 yen including tax)
- Face Towel: 1 type (1,320 yen including tax)
*Please note that the images are for illustrative purposes only. Sales of identical items are limited to two per person, and the availability of each item is limited.
Novelty Shoppers and Stickers
Purchases of 2,200 yen or more, including tax, will come with a limited-edition sticker, while purchases of 5,500 yen or more, including tax, will include a limited-edition shopper. Additionally, from January 6 (Mon) to January 16 (Thu), customers who spend 2,200 yen or more, including tax, at two nearby Sanrio shops—the Sanrio SHIBUYA109 Shibuya store and the Hello Kitty Japan Shibuya store—will receive a limited-edition sticker with a different design than the one given at SHIBUYA TSUTAYA. (Note that these two stores do not carry JOCHUM products; Sanrio products are eligible for this promotion.) The number of stickers available each day is limited.
*For more details, please refer to the official website.
Basic Information
- Venue / Nearest Station: SHIBUYA TSUTAYA, Shibuya Station
- Address: 〒150-0042 21-6 Udagawacho, Shibuya-ku, Tokyo QFRONT B2F～7F, MAP
- Event Period: 2025/01/03 (Fri) – 2025/01/16 (Thu)
- 1st floor until 2025/01/09 (Thu), B1 floor until 01/16 (Thu).
- Time: Start 10:00 / End 22:00 (ends at 18:00 on the last day only)
- Capacity / Target Audience: From January 3 (Fri) to 5 (Sun), entry will be regulated with a time system requiring advance reservation of numbered tickets. Please check the SHIBUYA TSUTAYA website for details.
- Price / Fee: Admission is free.
- Official Website: https://shibuyatsutaya.tsite.jp/article/613.html
*Published content is subject to change. Please check the venue’s and organizer’s official websites for the latest information.
What is JO1?
JO1 is a Japanese boy band that emerged from the reality competition show "Produce 101 Japan." Debuting in 2020, they have attracted a substantial fan base both domestically and internationally. The group is recognized for their engaging performances and diverse musical style, which incorporates elements of pop, dance, and R&B. JO1 consists of eleven members, each contributing distinct skills and personalities. Their collaboration with Sanrio for merchandise at the Shibuya TSUTAYA pop-up shop highlights their increasing presence in the entertainment industry.
