Hokkaido Product Fair 2024 at Ueno Matsuzakaya (Dec 12-30): Mega-Sized Treats & Exclusive Ramen!
Posted on by Emily Patel

Hokkaido Product Fair 2024 at Ueno Matsuzakaya (Dec 12-30): Mega-Sized Treats & Exclusive Ramen!

Savor Hokkaido’s Finest: A Year-End Gourmet Extravaganza in Ueno!

66 Hokkaido Vendors Bring Mega-Sized Treats and Bargains to Tokyo!

Get ready to indulge in the best of Hokkaido’s culinary scene! From December 12th to 30th, 2024, Ueno’s Matsuzakaya Department Store will host a special Hokkaido Product Fair, featuring 66 vendors—6 of which are making their debut appearance. Prepare for 19 days of delicious discoveries, perfect for elevating your year-end celebrations.

New and Exclusive Dishes to Watch For:

  • Sapporo <Men Shōki>’s Hakodate True Kelp Foam Chicken White Soup Truffle-Scented EsCon Special (¥1,480): This popular ramen shop, known for its charismatic owner and award-winning recipes, presents a creamy, kelp-infused chicken white soup ramen—exclusive to this event! Don’t miss this chance to try something you won’t find at their Sapporo branch.
  • Sapporo <Senichi Sawada Shoten>’s Manager’s Special Big Catch Set Meal (¥2,480): This luxurious set features a manager-selected extra-large Atka mackerel, seasonal Atka mackerel ponzu, assorted sashimi with live scallops, all-you-can-eat Yumepirika rice, and Hokkaido pork miso soup. (Limited to 50 servings per day)
  • Sapporo <Senichi Sawada Shoten>’s Sapporo Central Wholesale Market Direct Delivery Live Fish All-Star Big Catch Bowl (¥3,280): Fresh scallops, turban shells, and shrimp piled high in a visually stunning bowl. (Limited to 50 servings per day)

Hokkaido Sweets:

Indulge your sweet tooth with these delightful treats:

  • Sapporo <ISHIYA>’s Shiroi Koibito Roll Cake (Frozen, ¥2,160): (Limited to 108 pieces per day, up to 2 per person)
  • Asahikawa <UMEYA>’s Black Cheesecake (Frozen, ¥2,494):
  • Kitahiroshima <Emina Donuts>’s Hokkaido Fresh Doughnuts (¥432): (Available December 12th-21st)
  • Sapporo <Meme>’s Honey Sweet Potato Beni-Tenshi (¥270):

Winter Luxury Bento Festival:

Experience mega-sized portions and premium ingredients:

  • Sapporo <Sushi Ryuugi>’s Hokkaido Seared Scallops and Extra-Large Red King Crab with Botan Shrimp Comparison Premium Seafood Bento (¥3,780): Topped with extra-large red king crab, sweet Botan shrimp, and more! (Limited to 30 servings per day)
  • Sapporo <Hachiken-en>’s Saroma Wagyu × Saroma Pork × Grilled Scallops 3-Type Mega-Size Bento (¥3,510): Featuring champion Saroma Wagyu beef and rare Saroma pork.
  • Obihiro <Kimiya>’s Five-Type Beef Bento (¥2,980): Aged beef, fillet, and kainomi cuts with sausage and scallops. (Limited to 50 servings per day)
  • Sapporo <Charcoal Grill Izakaya Honoo>’s Mega Cheese Tsukune (¥600/skewer, ¥1,000/2 skewers): Three times the normal size!
  • Sapporo <Sapporo Ramen Musashi>’s Hokkaido Roasted Pork 3-Type Pork Bento (¥1,998):
  • Sapporo <Shion>’s Japan’s No.1 Catch Bento (¥3,240):
  • Yoichi <Uni Specialty Shop Seiichiya>’s Half-Dried Sea Urchin & Seared Sea Urchin Comparison Bento (¥2,592):
  • Shakotan <Umi no Ya>’s Akadama Scallops and Botan Shrimp Luxurious 11-Type Assortment (¥3,402): (Limited to 50 servings per day)

Affordable Luxury Bento Boxes (¥1,080):

Daily limited quantities available from 10:00 AM:

  • Obihiro <Kimiya>’s Three-Type Beef Bento: (Limited to 80 servings per day)
  • Yoichi <Uni Specialty Shop Seiichiya>’s Half-Dried Sea Urchin Rice Half: (Limited to 80 servings per day)

Hachiken-en, Sushi Ryuugi, Shion (all Sapporo), and Wanya (Hakodate – from 3:00 PM daily) will also offer limited quantities of ¥1,080 bento boxes. (Limited to 80 servings per day per shop, up to 2 per person per brand)

Seafood Bargains:

Don’t miss the special deals on imperfect but equally delicious seafood items:

  • Kitami <Abashiri Suisan>’s Boiled Snow Crab Legs (Frozen, 1kg, ¥3,500): Due to blemishes/irregular shapes

Christmas and New Year’s Treats:

  • Sapporo <Pullman Bakery>’s Stollen (¥2,500): (Limited to 20 loaves per day, Available December 12th-21st)
  • Otaru <Wakadori Jidai Naruto>’s Half Roasted Young Chicken (¥1,180):
  • Sapporo <Kita Maruyama Marche>’s Boiled Hairy Crab (Frozen, 570g, ¥8,640):
  • Hakodate <Yamacho Hasegawa Shoten>’s Hokkaido Salmon Roe Soy Sauce Marinated (¥2,500/100g):

More Hokkaido Favorites:

Find popular brands like <Snaffles>, <Rokkatei>, <Royce>, and <POTATO FARM>.

All prices include tax.

Event Details:

Published content may be subject to change. Please check the venue’s or organizer’s official website for the latest information.

🛏️ View hotels near Tokyo

What makes Hokkaido’s food products distinctive from other Japanese regions?

Hokkaido’s food products stand out due to the region’s unique climate, rich natural resources, and agricultural practices that contribute to the exceptional quality and flavor of its produce. Known as Japan’s breadbasket, Hokkaido benefits from a colder climate, which is ideal for growing certain crops and raising livestock. This results in fresh, high-quality dairy products, including milk, cheese, and butter, that are renowned throughout Japan.

The pristine waters surrounding Hokkaido also contribute to its renowned seafood offerings. The local fishing industry supplies some of the freshest and most diverse seafood, from succulent crabs and salmon to sea urchins and scallops, which are highly prized for their taste and texture.

Additionally, Hokkaido’s fertile volcanic soil supports the cultivation of premium produce such as potatoes, corn, and melons. These agricultural products are celebrated for their sweetness and tenderness, making them popular not only in local markets but also across the nation.

The culmination of these factors, combined with Hokkaido’s dedication to traditional craftsmanship and innovative food processing techniques, results in an array of distinctive regional delicacies that capture the essence of Japan’s northernmost island.

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