SNOWS Pop-Up Shop: A Hokkaido Winter Wonderland in the Heart of Tokyo
Indulge in Limited-Edition Valentine’s Treats at the Daimaru Tokyo Store
The celebrated winter-limited confectioner SNOWS is making a special appearance at the Daimaru Tokyo Store, bringing a taste of Hokkaido’s winter magic to the bustling metropolis. This year, the pop-up shop has relocated to the first-floor event space, a move that allows for a more expansive product lineup and a more immersive brand experience. This is a significant upgrade from last year’s event, providing ample space for customers to explore the world of SNOWS in a relaxed setting.
SNOWS, a brand synonymous with the delicate flavors of Hokkaido’s winter, is renowned for its commitment to using only the highest quality ingredients. This dedication to excellence is why their products are available exclusively during the winter months, making them a truly seasonal delight. Without a permanent retail location, SNOWS has cultivated an air of exclusivity, with its online shop often selling out within minutes of opening each morning. This pop-up store, therefore, presents a rare opportunity to acquire these coveted treats.
A Symphony of Flavors: New and Classic Delights
The Daimaru Tokyo Store pop-up will feature a selection of SNOWS’ signature confections alongside exciting new Valentine’s Day limited-edition items. Among the new offerings is "Snowball Gorori," a fresh truffle almond chocolate that promises a trifecta of textures: crispy, fluffy, and melty. Each box contains five pieces and is priced at 1,998 yen. Another newcomer is the "Mori no Ki Aka" (Red Forest Tree), a crispy strawberry chocolate infused with freeze-dried strawberries from Hokkaido, priced at 1,404 yen for eight pieces.
Returning favorites include "Snow Sand," a delicate treat featuring smooth, melt-in-your-mouth fresh chocolate sandwiched between crispy langue de chat cookies. A Valentine’s Day limited edition tin containing six pieces (three each of white and black chocolate) is available for 1,782 yen. For those seeking variety, a box of five pieces (white/black) is priced at 1,053 yen each, while a larger box of 16 pieces (eight each of white and black) is available for 3,645 yen.
Another classic, "Snowball," is a "double fresh" sweet that encapsulates the essence of Hokkaido’s winter milk. Fresh Hokkaido cream is enveloped in fresh chocolate, creating a truffle with a rich, sweet aroma. A box of nine pieces is priced at 1,512 yen.
For those who prefer a crunchier experience, "Snow Chips" offer a unique melt-in-your-mouth texture reminiscent of powdered snow, combined with a rich cacao flavor. A box containing four bags is priced at 1,296 yen.
Finally, "Mori no Ki Kuro" (Black Forest Tree) is a crispy milk chocolate featuring thinly baked crepe pieces, roasted almonds, and pie crust. A box of eight pieces is priced at 1,188 yen.
Event Details: Don’t Miss Out!
The SNOWS pop-up shop will be open at the Daimaru Tokyo Store from January 22nd to February 14th, 2025, from 10:00 AM to 8:00 PM daily. The store is conveniently located at the first-floor event space.
Venue: Daimaru Tokyo Store
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701 (MAP)
Nearest Stations: Tokyo Station, Nihonbashi Station
Event Period: January 22nd (Wednesday) – February 14th (Friday), 2025
Hours: 10:00 AM – 8:00 PM
For further details, please refer to the Daimaru Tokyo Store official website.
Please note that the information provided is subject to change. It is recommended to check the official website of the venue or organizer for the most up-to-date information.
What is Daimaru Tokyo?
Daimaru Tokyo is a department store located in central Tokyo, Japan, near Tokyo Station. It offers a variety of products, including fashion, beauty, gourmet foods, and home goods. The store is known for its customer service and selection of brands. It is a popular destination for both locals and tourists. During special occasions, Daimaru Tokyo hosts events and features limited-edition products, such as treats from Hokkaido, offering a shopping experience that combines tradition and modernity.
