Indulge Your Strawberry Cravings at the "Strawberry, and Strawberry." Fair in Shinagawa Station! 🍓

This January, satisfy your sweet tooth at the "Strawberry, and Strawberry." Fair, held within the ecute Shinagawa shopping complex inside Shinagawa Station. From January 6th to 26th, discover 25 decadent strawberry treats, including 7 exclusive creations only available at ecute Shinagawa. Prepare to be captivated by visually stunning desserts perfect for the season!

Exclusive Treats You Won’t Find Anywhere Else

This year’s fair features several unique strawberry delights, setting it apart from previous editions. Here’s a sneak peek at some of the exclusive treats:

• Strawberry Jelly Mousse Cake Ichigo (¥799): Resembling a giant, jewel-like strawberry, this dessert features sweet and tart strawberry jelly encased in fragrant strawberry white chocolate mousse, all atop a subtly flavored dacquoise.

• Strawberry Mont Blanc (¥864): This adorable pink confection is a feast for the eyes and the palate. Enjoy layers of crisp crumble, strawberry custard cream, and fluffy sponge, topped with a generous swirl of strawberry cream and fresh strawberries. Available at Kyobashi Sembikiya.

• Mon Sabalan Strawberry (¥864): A delightful fusion of Mont Blanc and Savarin, this dessert features Kirschwasser syrup-soaked Savarin dough layered with vanilla pudding, whipped cream, and finished with a delicate piping of Amaou strawberry white bean paste. Available at Waraku Beniya.

• Strawberry Petit Parfait (¥972): This exquisite parfait is a layered masterpiece of crushed pistachio macaron, Amaou macaron, Genoise, tangy strawberry sauce, Chantilly cream, and fresh strawberries. Available at Dalloyau.

• Strawberry Canelé (¥320): This eye-catching canelé features strawberry-flavored dough dipped in white chocolate, filled with strawberry jam-infused heart-shaped ganache, and topped with dried strawberries. Available at Tachimachi Canelé SHINAGAWA.

• Strawberry Cheesecake (¥750, eat-in only): This unique cheesecake from Tamil’s features a base infused with Earl Grey tea and plenty of strawberries, served with a sweet and tart strawberry pulp sauce.

More Strawberry Delights

Beyond the exclusive items, the fair offers a variety of other tempting strawberry treats:

• Kaorino Strawberry Tart (with Wild Rose Sauce) (¥897): Made with fragrant Kaorino strawberries and served with a side of wild rose sauce for dipping. Available at Foundry. (Note: Availability may vary due to weather conditions, with sales potentially ending in mid-January.)

• Strawberry Tart (¥690): A delightful combination of maple custard, fresh strawberries, and honey whipped cream on a crunchy streusel base. Available at Patisserie QBG from 11:00 AM.

• Whole Strawberry Whipped Cream Sandwich (¥734): Enjoy a sandwich packed with fresh strawberries and light, house-made whipped cream. Available at Sandwich House Märchen.

Pick Your Own Strawberries! 🍓

Don’t miss the special strawberry picking event! Spend ¥1,500 or more at ecute Shinagawa on January 15th and pick your own strawberries (limited to the first 150 participants, 3 strawberries per person).

• Date: January 15th (Wednesday), 1:00 PM – 4:00 PM
• Location: ecute Shinagawa Main Gate

Event Details

• Venue: ecute Shinagawa within Shinagawa Station
• Address: 3-26-27 Takanawa, Minato-ku, Tokyo 108-0074 (JR East Shinagawa Station premises) Map
• Dates: January 6th (Monday) – January 26th (Sunday), 2025
• Time: Follows ecute Shinagawa’s business hours
• Website: ecute Shinagawa

Please note that details are subject to change. Refer to the venue’s official website for the latest information.

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The Distinct Appeal of Japanese Strawberries

Japanese strawberries are distinct for their superior quality, marked by a balance of sweetness and tartness, vibrant color, and rich aroma. This distinction often results from careful cultivation practices that focus on enhancing flavor and texture rather than maximizing production. Japan’s climate, featuring distinct seasons and abundant rainfall, provides favorable conditions that contribute to the strawberries’ juicy nature.

A significant aspect of these strawberries’ appeal is the development of premium varieties such as Amaou, Tochiotome, and Sagahonoka. These varieties are grown with precision to offer a unique taste experience. With a higher sugar content and a softer texture, they become a special treat for those who appreciate fine fruit.

Strawberries in Japan also hold cultural importance, often linked with luxury and celebration. This cultural value enhances their popularity and encourages creative culinary uses that highlight the strawberries’ natural flavors. Events like Shinagawa Station’s Strawberry Fair showcase these fruits in various innovative forms, allowing people to appreciate the distinctive qualities of Japanese strawberries.