Ichigo Sando 2025 in Omotesando: Savor Saga’s “Ichigo-san” Strawberries at Tokyo’s Top Cafes

Strawberry Sunday 2025: A Celebration of Saga’s "Ichigo-san" Strawberries in Omotesando

Indulge in a Symphony of Strawberry Delights at "Ichigo Sando 2025"

The highly anticipated "Ichigo Sando" event returns to Omotesando in 2025, promising a delightful experience for strawberry enthusiasts. This collaboration project, now in its seventh year, showcases Saga Prefecture’s prized "Ichigo-san" strawberries, renowned for their vibrant red hue that permeates the entire fruit and their gentle, balanced sweetness. Ten popular cafes and restaurants in the fashionable Omotesando district will participate, each crafting unique and elaborate sweets that highlight the exceptional qualities of this premium strawberry variety.

A Lineup of Culinary All-Stars

"Ichigo Sando 2025" boasts an impressive roster of participating establishments, including returning favorites and exciting new additions. Patrons can once again savor the creations of renowned venues such as "Afternoon Tea・LOVE&TABLE Omotesando," "Shiseido Parlour The Harajuku," and "Quil Fait Bon Aoyama." Joining the lineup are popular spots that have garnered significant attention on social media, including "i2 cafe," the handmade apple pie specialty store "GRANNY SMITH APPLE PIE & COFFEE Aoyama," the much-talked-about crispy crepe shop "Crepe and Espresso and," and the newly opened scone specialty store "Bakers Gonna Bake Echika Omotesando." This diverse selection of culinary destinations ensures a wide array of strawberry-infused treats to satisfy every palate.

"Ichigo-san": A Strawberry Worth Savoring

The star of the show, the "Ichigo-san" strawberry, has captivated taste buds since its debut seven years ago. Its distinctive characteristics, including its deep red color and delicate sweetness, make it a truly exceptional fruit. "Ichigo Sando 2025" provides a unique opportunity to experience the versatility of "Ichigo-san" as interpreted by some of Tokyo’s most talented pastry chefs and culinary artists.

Event Details

Please note that the published content may be subject to change. For the latest information, please refer to the official website of the event or the individual venues.

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What is Omotesando?

Omotesando is a notable avenue in Tokyo, known for its blend of fashion and shopping. It extends from the Meiji Shrine to the Shibuya area and is sometimes likened to Tokyo’s Champs-Élysées. The street is recognized for its architecture, featuring flagship stores by prominent architects, alongside a mix of fashion boutiques, cafes, and art galleries. This area draws both locals and tourists interested in its combination of traditional and modern Japanese culture. Whether you’re exploring the architectural designs or enjoying the offerings of its cafes and restaurants, Omotesando provides a distinct Tokyo experience that merges style with innovation.

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