GRAND CASTELLA Pop-Up Store in Shibuya

World-Renowned Taiwanese Castella Shop Introduces 7-Color "Temari Castella"

The internationally acclaimed Taiwanese castella purveyor, GRAND CASTELLA, is set to open a pop-up store at the Shibuya Tokyu Food Show, introducing a novel take on their classic dessert: the "Temari Castella." This new offering features seven distinct flavors, each piece meticulously crafted into a charming, palm-sized sphere reminiscent of a traditional Japanese Temari ball. This marks the brand’s first endeavor in Japan to satisfy the frequent customer requests to sample multiple flavors, a feat previously unattainable with their standard, larger-sized offerings.

A New Spin on a Classic Treat

The Temari Castella maintains the traditional, slow-baking method that GRAND CASTELLA is known for, resulting in a delightful array of textures described as "fluffy," "jiggly," "airy," and "crispy." This limited-time event offers a unique opportunity to experience a new dimension of Taiwanese castella, where vibrant colors meet carefully selected ingredients, making each piece an ideal gift or personal indulgence.

Featured Temari Castella Flavors

Two standout flavors in the Temari Castella lineup include:

1. Reward Strawberry Condensed Milk Castella:
   This new creation, already a popular item at the Tokyo Solamachi and Yokohama Takashimaya stores, is now available in the Temari size. It features a crunchy crumble and strawberry topping, with a filling of condensed milk and a sweet-and-sour strawberry jam, offering a visually appealing and refreshingly flavorful experience.
2. Black Sesame Gravel Castella (Limited Revival):
   Originally a collaboration with Bensaiten that garnered significant attention on social media last September, this flavor is making a limited-time comeback. The rich, black sesame dough, known for its fluffy and chewy texture, is paired with Bensaiten’s special sweet and salty peanut paste, which has a unique gravel-like consistency. This castella successfully captures the essence of Bensaiten’s popular "Black Sesame Gravel Mochi" in both presentation and taste.

Product Offerings

The pop-up store will feature both whole and Temari-sized castella in a variety of flavors:

• Whole Size (1,501 – 2,376 yen including tax):
  • Plain
  • Cheese
  • Black Sesame Gravel
• Temari Size (637 – 918 yen including tax):
  • Plain
  • Cheese
  • Double Chocolate
  • Earl Grey
  • Matcha
  • Reward Strawberry Condensed Milk
  • Black Sesame Gravel

"Breakfast Castella": A Savory Delight

GRAND CASTELLA promotes the concept of "castella enjoyed for breakfast," a style that has gained traction in eight countries worldwide. While excellent as a sweet treat, their castella also complements savory dishes and pairs exceptionally well with coffee or tea. The "Cheese Castella," featuring two layers of melting cheddar cheese, offers a balanced sweet and salty flavor profile that has made it a long-standing favorite and a signature product, perfect for starting the day. Both whole and Temari sizes of the Cheese Castella will be available at the event.

Event Details

• Location: Shibuya Tokyu Food Show, Shibuya Station
• Address: 〒150-0043 Tokyo, Shibuya-ku, Dougenzaka 1-12-1, Shibuya Mark City 1st Floor THIS WEEK1 Counter (right by the entrance) (MAP)
• Event Period: January 9, 2025 (Thursday) – January 22, 2025 (Wednesday)
• Hours: 10:00 AM – 9:00 PM
• Website: Shibuya Tokyu Food Show

Please note that the information provided is subject to change. For the most up-to-date details, kindly refer to the official website of the venue or organizer.

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What is Castella?

Castella is a traditional Japanese sponge cake with roots in the 16th century, introduced by Portuguese merchants. It is known for its light texture and subtle sweetness, made from flour, sugar, eggs, and starch syrup. Unlike many Western cakes, Castella lacks butter or oil, giving it a delicate crumb. Typically baked in a rectangular mold, it features a golden-brown top and moist interior. Over time, Castella has become a popular treat in Japan, enjoyed as a snack or dessert and often given as a gift. Its basic recipe allows for various flavor adaptations, such as matcha, honey, or chocolate, as seen in offerings from GRAND CASTELLA.