Sangju World Hat Festival: A Celebration of Headwear and Culture

Date: October 4th – 6th, 2024

Location: 165-9, Bongryong-dong, Sangju-si, Gyeongsangbuk-do, South Korea

Admission: Free (with some paid activities)

Contact: +82-54-533-2011

Website: www.sangju.go.kr/swhf

Instagram: @swhf_official

The Sangju World Hat Festival, Korea’s sole festival dedicated to headwear, returns to Sangju, Gyeongsangbuk-do! Building upon Sangju’s rich history as a hub for "Myeongju" (traditional Korean headwear), the festival expands this heritage beyond apparel into a vibrant celebration of culture and tourism.

The Korea Hanbok Promotion Institute, located in Sangju, plays a vital role in revitalizing the traditional textile industry and nurturing the growth of the Hanbok industry in the Gyeongsangbuk-do region. The Sangju World Hat Festival further elevates this mission, aiming to propel "hats" – a fundamental element of clothing – into the global spotlight as a unique facet of the Korean Wave.

Festival Highlights:

1. Representative Programs:

• Hat Parade (3 days): Immerse yourself in a spectacular procession showcasing the diversity and creativity of hats from around the world.
• Modol-i Challenge HAT: Test your skills and strategy in this engaging game inspired by the traditional Korean board game "Modol-i," with a hat-themed twist.
• Hat of the Year: Witness the unveiling of the most innovative and stylish hat designs, recognized for their craftsmanship and cultural significance.

2. Theme Programs:

• Fantasy Show "Sangju Hat, Captivating the World": Be mesmerized by a dazzling performance that weaves together the magic of hats with captivating storytelling and artistry.
• World Hat Exhibition and Promotion Hall: Explore a fascinating exhibition showcasing a diverse collection of hats from different cultures and eras, highlighting their historical and societal significance.

3. Competition & Performance Programs:

• World Traditional Hat Fashion Show: Admire the elegance and artistry of traditional hats from around the globe, presented in a stunning runway show.
• Hip & Hat (Hat Dance Competition): Get your groove on and witness the electrifying energy of dancers showcasing their skills in a hat-themed dance competition.
• 3-Color Concert: Enjoy a vibrant musical performance featuring a diverse range of genres and artists, adding to the festive atmosphere.
• Sangju Art Square: Discover the talents of local artists and artisans in this dedicated space showcasing a variety of art forms and crafts.

4. Participation & Experience Programs:

• Bless You HAT: Participate in this heartwarming initiative where you can create and donate hats to those in need, spreading warmth and kindness.
• Moja Nara Kids Land: A dedicated area for children to enjoy fun activities, games, and entertainment, ensuring a memorable experience for the whole family.
• Oh My God! Catch the Luck: Test your luck and agility in this exciting game with a chance to win exciting prizes.
• Memory HAT: Create personalized hats and capture lasting memories of your festival experience.
• World Culture Street: Embark on a culinary journey and explore diverse cultures through food, crafts, and performances from around the world.
• Everyone’s Market: Discover unique and handcrafted items from local vendors, offering a wide range of souvenirs and gifts.
• Sangju Taste & Rock: Indulge in the delicious flavors of Sangju’s local cuisine and enjoy live rock music performances.

5. Subsidiary & Linked Programs:

• Academic Event: Engage in insightful discussions and presentations on the history, culture, and significance of hats in society.
• Specialty Product Market: Explore a marketplace offering a wide array of hat-related products, from materials and accessories to unique and handcrafted designs.
• Hanwoo Festival: Experience the renowned Hanwoo beef, a local delicacy, in this accompanying festival celebrating Sangju’s culinary heritage.

The Sangju World Hat Festival promises a vibrant and enriching experience for visitors of all ages. Come and celebrate the artistry, cultural significance, and sheer joy of hats in this unique and unforgettable festival.